At a Glance
- Tasks: Maximise customer value through innovative lifecycle marketing strategies and collaboration.
- Company: Join tonies, the leading interactive audio platform for children.
- Benefits: Enjoy 30 days leave, private health insurance, and a £200 learning budget.
- Other info: Hybrid work model with a vibrant team culture and growth opportunities.
- Why this job: Be part of a mission to inspire children's imagination and learning globally.
- Qualifications: Experience in retention or lifecycle marketing with strong data analysis skills.
The predicted salary is between 60000 - 75000 £ per year.
About tonies: tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child‑safe, wireless, and screen‑free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries. Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
You as part of tonies: Overview At Tonies, we’re on a mission to bring the magic of audio to children everywhere. We are looking for an exceptional Lifecycle Manager, your aim is to maximise value from existing customers. Working closely with the Global Lifecycle Team, you will act as the UK local expert on retention, ensuring global initiatives are effectively executed and local opportunities are identified and delivered within the global frameworks. This is a highly cross‑functional role, requiring close collaboration with Marketing, Portfolio, Sales Channels and Operations to turn insight into action.
Your tasks and responsibilities will include:
- Be the key link between the Global Lifecycle Team and local teams, ensuring strong alignment and execution of lifecycle initiatives.
- Use global data and insights to build expertise in the market’s retention performance, identifying trends and escalating key developments.
- Bring local insights, learnings, and opportunities into global discussions, contributing ideas to improve retention and the overall customer experience.
- Execute and localise global retention initiatives, working with cross‑functional stakeholders to deliver measurable outcomes.
- Ideate key opportunities along local levers such as pricing, promotional mechanics, range optimisations, POS experience and drive change by working with relevant market teams.
- Run structured test‑and‑learn initiatives within the global testing framework, ensuring consistency and measurable impact.
- Support delivery of key retention KPIs (e.g. listening time, repeat purchase, churn, customer profitability), ensuring clear financial impact and robust tracking in partnership with Finance.
- Act as the voice of the customer in the market, ensuring visibility, alignment, and continuous improvement of the end‑to‑end customer experience.
- Manage 1 direct report, UK CRM Manager.
What we are looking for:
- Demonstrable experience in retention, lifecycle, or growth (recurring revenue streams, e.g. subscription/DTC preferred).
- Strong commercial mindset, with the ability to ideate opportunities and to think strategically.
- Highly data‑driven, able to translate complex data into simple, actionable insights with a commercial focus; experience working with BI/analytics teams.
- Strong understanding of customer, financial and other key business metrics.
- Ability to structure problems, prioritise opportunities, and drive execution of initiatives in a fast‑paced, cross‑functional environment across multiple teams.
- Strong stakeholder management skills including ability to influence and align across functions.
- Self‑starter with a growth mindset, comfortable with ambiguity and ownership.
Why tonies?
- Office – 2 days a week in the London office (Tues & Weds).
- Time Away – 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
- Health & Wellbeing – Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher.
- Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
- Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.
Equity and Diversity At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek individuals who bring fresh ideas and unique experiences to the table. Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.
The Recruitment Process:
- Intro call with the People & Culture talent team.
- Virtual call with the Hiring Manager.
- Case study interview.
- Final stage with general manager.
Ready to join us? Apply today to help us create joyful moments for children and families worldwide.
Senior Lifecycle Marketing Manager (Hybrid) London employer: tonies UK Limited
At tonies, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in the heart of London. With a strong focus on employee well-being, we offer generous benefits such as 30 days of annual leave, private medical insurance, and a commitment to professional growth through a dedicated learning budget. Join our passionate team and contribute to our mission of creating meaningful experiences for children while enjoying a supportive environment that values your unique perspective.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Lifecycle Marketing Manager (Hybrid) London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at tonies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research tonies' products and their mission. Show us how your experience aligns with our goals, especially in retention and customer experience.
✨Tip Number 3
Practice your pitch! Be ready to explain how you can maximise value from existing customers. We want to hear your ideas on localising global initiatives and driving measurable outcomes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the tonies team!
We think you need these skills to ace Senior Lifecycle Marketing Manager (Hybrid) London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Lifecycle Marketing Manager role. Highlight your experience in retention and lifecycle marketing, and show us how your skills align with our mission at tonies.
Show Your Data Skills:We love data-driven insights! When you apply, give us examples of how you've used data to drive retention strategies in the past. This will help us see your analytical mindset in action.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not just qualified but also a great fit for our team culture. Share your passion for creating meaningful experiences for children!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at tonies.
How to prepare for a job interview at tonies UK Limited
✨Know Your Numbers
As a Senior Lifecycle Marketing Manager, you'll need to be data-driven. Brush up on key metrics related to customer retention and growth. Be ready to discuss how you've used data in past roles to drive results, and think of specific examples that showcase your analytical skills.
✨Understand the Brand
Familiarise yourself with tonies and its mission to create meaningful experiences for children. Dive into their product offerings and understand what makes them unique. This will help you align your answers with their values and demonstrate your genuine interest in the company.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams. Think about your past experiences collaborating with marketing, sales, and operations. Prepare examples that highlight your stakeholder management skills and how you've successfully driven initiatives across different functions.
✨Bring Local Insights
Since you'll be acting as the UK local expert, come prepared with insights about the UK market. Consider trends in customer behaviour and retention strategies that could be relevant. Show how you can contribute to global discussions with local knowledge and ideas.
