At a Glance
- Tasks: Maximise customer value and enhance retention through innovative lifecycle strategies.
- Company: Join tonies, the leading interactive audio platform for children.
- Benefits: Enjoy 30 days leave, private health insurance, and a £200 learning budget.
- Other info: Hybrid work model with a vibrant team culture and growth opportunities.
- Why this job: Be part of a mission to inspire children's imagination and learning globally.
- Qualifications: Experience in retention or lifecycle management with strong data analysis skills.
The predicted salary is between 60000 - 75000 € per year.
About tonies: tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child‑safe, wireless, and screen‑free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries. Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
You as part of tonies: Overview At Tonies, we’re on a mission to bring the magic of audio to children everywhere. We are looking for an exceptional Lifecycle Manager, your aim is to maximise value from existing customers. Working closely with the Global Lifecycle Team, you will act as the UK local expert on retention, ensuring global initiatives are effectively executed and local opportunities are identified and delivered within the global frameworks. This is a highly cross‑functional role, requiring close collaboration with Marketing, Portfolio, Sales Channels and Operations to turn insight into action.
Your tasks and responsibilities will include:
- Be the key link between the Global Lifecycle Team and local teams, ensuring strong alignment and execution of lifecycle initiatives.
- Use global data and insights to build expertise in the market’s retention performance, identifying trends and escalating key developments.
- Bring local insights, learnings, and opportunities into global discussions, contributing ideas to improve retention and the overall customer experience.
- Execute and localise global retention initiatives, working with cross‑functional stakeholders to deliver measurable outcomes.
- Ideate key opportunities along local levers such as pricing, promotional mechanics, range optimisations, POS experience and drive change by working with relevant market teams.
- Run structured test‑and‑learn initiatives within the global testing framework, ensuring consistency and measurable impact.
- Support delivery of key retention KPIs (e.g. listening time, repeat purchase, churn, customer profitability), ensuring clear financial impact and robust tracking in partnership with Finance.
- Act as the voice of the customer in the market, ensuring visibility, alignment, and continuous improvement of the end‑to‑end customer experience.
- Manage 1 direct report, UK CRM Manager.
What we are looking for:
- Demonstrable experience in retention, lifecycle, or growth (recurring revenue streams, e.g. subscription/DTC preferred).
- Strong commercial mindset, with the ability to ideate opportunities and to think strategically.
- Highly data‑driven, able to translate complex data into simple, actionable insights with a commercial focus; experience working with BI/analytics teams.
- Strong understanding of customer, financial and other key business metrics.
- Ability to structure problems, prioritise opportunities, and drive execution of initiatives in a fast‑paced, cross‑functional environment across multiple teams.
- Strong stakeholder management skills including ability to influence and align across functions.
- Self‑starter with a growth mindset, comfortable with ambiguity and ownership.
Why tonies?
- Office – 2 days a week in the London office (Tues & Weds).
- Time Away – 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
- Health & Wellbeing – Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher.
- Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
- Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.
Equity and Diversity At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek individuals who bring fresh ideas and unique experiences to the table. Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.
The Recruitment Process:
- Intro call with the People & Culture talent team.
- Virtual call with the Hiring Manager.
- Case study interview.
- Final stage with general manager.
Ready to join us? Apply today to help us create joyful moments for children and families worldwide.
Senior Lifecycle Manager (Hybrid) London employer: tonies UK Limited
At tonies, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in the heart of London. With a strong focus on employee well-being, we offer generous benefits such as 30 days of annual leave, private medical insurance, and a commitment to professional growth through a dedicated learning budget. Join us in our mission to inspire children's imagination while enjoying a collaborative environment that values diverse perspectives and encourages personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Lifecycle Manager (Hybrid) London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at tonies. A friendly chat can open doors and give you insights that might just land you the job.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research tonies, their products, and their mission. Show us how your skills align with what we do and how you can contribute to our goals.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Get comfortable talking about your experience and how it relates to the role of Senior Lifecycle Manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of the tonies team.
We think you need these skills to ace Senior Lifecycle Manager (Hybrid) London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Lifecycle Manager. Highlight your experience in retention and lifecycle management, and don’t forget to sprinkle in some data-driven achievements that show off your commercial mindset.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the role and how your skills align with our mission at tonies. Be genuine and let your personality come through!
Showcase Your Data Skills:Since we love data-driven insights, make sure to include examples of how you've used data to drive retention strategies in your previous roles. We want to see how you can turn complex data into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at tonies UK Limited
✨Know Your Tonies
Before the interview, dive deep into tonies' mission and products. Familiarise yourself with the Toniebox and the various figurines. Understanding how these products enhance children's learning and play will help you connect your experience in lifecycle management to their goals.
✨Data is Your Best Friend
Since the role is highly data-driven, come prepared with examples of how you've used data to drive retention and growth in previous roles. Be ready to discuss specific metrics you've improved and how you translated complex data into actionable insights.
✨Showcase Your Collaboration Skills
This position requires strong stakeholder management skills. Think of examples where you've successfully collaborated with cross-functional teams. Highlight how you influenced decisions and drove initiatives that benefited the customer experience.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Prepare to discuss how you would approach localising global initiatives or ideating new retention strategies. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
