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- Tasks: Lead the UK DTC channel, driving revenue and optimising customer experience.
- Company: Join tonies, the world's largest interactive audio platform for children.
- Benefits: 30 days annual leave, private medical insurance, and a £200 learning budget.
- Other info: Hybrid work model with a dynamic team focused on innovation.
- Why this job: Shape the future of play and learning while making a real impact.
- Qualifications: Extensive ecommerce experience with strong commercial and strategic thinking.
The predicted salary is between 60000 - 75000 £ per year.
About tonies: tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries. Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
You as part of tonies: At tonies®, we’re on a mission to transform how children experience stories, music, and learning —creating magical screen-free experiences that families love. As we continue to scale across the UK, we’re looking for an exceptional Senior Ecommerce Manager to take ownership of our UK Direct-to-Consumer channel (web & app) during a pivotal 12-month fixed term contract. This is a rare opportunity to step into a highly strategic, commercially critical leadership role at one of the world’s fastest-growing children’s brands. You’ll own the strategy, trading performance, and long-term growth of the UK DTC business shaping how tonies shows up digitally, driving sustainable revenue and margin growth, and ensuring our web & app ecosystem plays a leading role in our broader UK commercial strategy. You will lead the UK DTC channel as a true business owner, balancing short-term commercial performance with long-term customer and brand value.
Your tasks and responsibilities will include:
- Drive Commercial Performance
- Own UK DTC revenue and trading performance across web & app
- Lead weekly, monthly, and peak trading reviews, forecasting, and reporting
- Set promotional strategy in partnership with the UK Marketing Director and ensuring guardrails are set across pricing, product, and campaign timing
- Define and optimise CRO priorities to improve conversion, AOV, and customer value
- Lead category forecasting, scenario planning, and capacity forecasting with Operations
- Partner closely with Retail, Marketplaces, Finance, Product, Global Digital, and Brand teams
- Lead and develop 1 direct report (Ecommerce Manager) driving high standards and strong execution
- Use customer reviews and insights strategically to improve growth and customer experience
What we are looking for: This role is ideal for a highly commercial ecommerce leader who thrives at both strategic and operational altitude. You’ll likely bring:
- Extensive experience in senior ecommerce or digital commerce roles
- Proven ownership of ecommerce channels generating £25M+ revenue
- Strong commercial and strategic thinking, with the ability to balance immediate trade with long-term brand growth
- Deep expertise across ecommerce ecosystems: web, app, UX, CRO, CRM
- Strong forecasting, P&L, scenario planning, and capacity planning experience
- Experience leading cross-functional teams across marketing, retail, marketplaces, product, and operations
- Exceptional communication and stakeholder management skills
- Confidence operating at pace in a dynamic, fast-growth business
Why tonies?
- Office - 2 days a week in the London office (Tues & Weds)
- Time Away – 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
- Health & Wellbeing – Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher
- Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
- Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.
Equity and Diversity: At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table. Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.
The Recruitment Process:
- Intro call with the People & Culture talent team
- Virtual call with the Hiring Manager
- Case study interview
- Final stage with general manager
Ready to join us? Apply today to help us create joyful moments for children and families worldwide.
Senior E-Commerce Manager (Hybrid) London - 12 Month FTC employer: tonies UK Limited
Contact Detail:
tonies UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior E-Commerce Manager (Hybrid) London - 12 Month FTC
✨Tip Number 1
Network like a pro! Reach out to your connections in the e-commerce space, especially those who might have insights into tonies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by diving deep into tonies’ mission and values. Show us how your experience aligns with our goal of creating magical, screen-free experiences for children. We love candidates who are genuinely passionate about what we do!
✨Tip Number 3
Don’t just wait for job openings—create your own opportunity! If you see a gap in our e-commerce strategy, pitch your ideas directly to us. We appreciate proactive thinkers who can drive growth and innovation.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the tonies team and contributing to our mission.
We think you need these skills to ace Senior E-Commerce Manager (Hybrid) London - 12 Month FTC
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role and our mission shine through. We want to see how your values align with tonies' vision of creating magical experiences for children.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience in e-commerce and digital commerce. We’re looking for someone who can demonstrate their ability to drive revenue and growth, so don’t hold back on those achievements!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key skills and experiences. Remember, clarity is key in a fast-paced environment like ours!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join the tonies team!
How to prepare for a job interview at tonies UK Limited
✨Know Your Numbers
As a Senior E-Commerce Manager, you'll need to demonstrate your understanding of revenue generation and trading performance. Brush up on key metrics like AOV, conversion rates, and P&L management. Be ready to discuss how you've driven growth in previous roles, especially if you've managed channels generating over £25M.
✨Showcase Your Strategic Mindset
This role requires balancing short-term performance with long-term brand growth. Prepare examples of how you've developed and executed successful e-commerce strategies. Think about times when you had to make tough decisions that impacted both immediate sales and future brand value.
✨Cross-Functional Collaboration is Key
You'll be leading cross-functional teams, so it's crucial to highlight your experience working with various departments. Prepare anecdotes that showcase your ability to partner with marketing, finance, and product teams to achieve common goals. Communication skills are vital here!
✨Emphasise Customer-Centric Insights
Tonies values customer experience, so be ready to discuss how you've used customer reviews and insights to drive growth. Share specific examples of how you've improved user experience or conversion rates based on customer feedback. This will show your commitment to creating meaningful experiences for children and families.