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- Tasks: Lead national retail accounts and drive strategic growth in a dynamic environment.
- Company: Join tonies, the world's largest interactive audio platform for children.
- Benefits: Enjoy 30 days leave, private health insurance, and a £200 learning budget.
- Other info: Hybrid work model with a vibrant team culture and career growth opportunities.
- Why this job: Be a key player in shaping the future of children's audio experiences.
- Qualifications: Experience in FMCG sales and strong analytical skills required.
The predicted salary is between 60000 - 75000 £ per year.
About tonies: tonies is the world's largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, and the content portfolio includes more than 1,100 Tonies figurines in several languages.
You as part of tonies:
Overview: At Tonies, we're on a mission to bring the magic of audio to children everywhere. We are looking for an exceptional Senior National Sales Manager to act as the number two within our sales organisation, partnering closely with the Sales Director to drive the next phase of growth. This role combines hands-on commercial ownership with strategic and analytical leadership. You will lead key retail relationships, shape our retail growth agenda and bring clarity through data to support decision-making at the highest level.
Your tasks and responsibilities will include:
- Commercial Leadership & Account Ownership
- Own and develop key national retail and e-commerce accounts
- Lead commercial negotiations and customer planning
- Deliver against revenue, margin, and distribution targets
- Support execution of the overall retail and channel strategy
- Strategic Growth & Channel Development
- Partner with the Sales Director to define where and how we grow in Retail
- Identify and size opportunities across: Grocery, specialty retail, and online marketplaces
- New customers, channels, and geographies
- Develop business cases and translate strategy into execution
- Analytics, Forecasting & Commercial Insight
- Own forecasting, budgeting, and performance tracking for Retail
- Build robust frameworks, e.g. for customer and channel profitability, promotional effectiveness and ROI
- Optimise assortment, pricing, and promotional activity using data
- Translate data into clear insights and actions for leadership
- Team Leadership & Cross-Functional Impact
- Line manage 1-2 National Account Managers
- Act as a key interface between sales, marketing, finance, and supply chain
- Ensure commercial plans are aligned with operational execution
- Deputy to Sales Director
- Act as a trusted second-in-command
- Represent the Sales Director in internal and external settings
- Lead projects and initiatives on their behalf
- Step in to run the function when required
What we are looking for:
- Experience
- Previous experience in FMCG / consumer goods sales or other commercial roles. Additional background in strategy roles or management consulting is a plus.
- Strong proven experience managing and growing national retail and/or e-commerce accounts
- Experience in high-growth, multi-channel businesses preferred
- Capabilities
- Strong problem-solving skills with a data-driven mindset, able to move from data to insight to action quickly
- Strong understanding of pricing, promotions, and customer economics
- Advanced Excel/ modelling capabilities (or equivalent)
- Ownership & Drive
- High level of ownership, pace, and ambition
- Comfortable operating in fast-moving, less structured environments
- Proactive in identifying and solving problems
- Leadership & Influence
- Credible with senior stakeholders internally and externally
- Strong communicator
- Low ego, high impact leadership style
Why This Role:
- True #2 position with real influence on strategy and execution
- High exposure to leadership and decision-making in a high growth company
- Opportunity to build a broad commercial skillset across retail and e-commerce
- Strong pathway to Head of Sales / Commercial leadership roles
Why tonies?
- Office - 2 days a week in the London office (Tues & Thurs)
- Time Away – 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
- Health & Wellbeing – Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4× salary), free Calm subscription, Specsavers eye test voucher
- Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
- Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.
Equity and Diversity: At tonies, we're passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That's why it's important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table. Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.
The Recruitment Process:
- Intro call with the People & Culture talent team
- Virtual call with the Hiring Manager
- Case study interview
- Final stage with general manager
Ready to join us? Apply today to help us create joyful moments for children and families worldwide.
Senior National Account Manager (Hybrid) London employer: tonies UK Limited
Contact Detail:
tonies UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior National Account Manager (Hybrid) London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might know someone at tonies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by diving deep into tonies' mission and values. Show us how your experience aligns with our goals, and don’t forget to bring your passion for children's audio content!
✨Tip Number 3
Practice your pitch! Be ready to discuss your past successes in managing retail accounts and how you can drive growth at tonies. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior National Account Manager (Hybrid) London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role and our mission shine through. We want to see how excited you are about bringing the magic of audio to children everywhere!
Tailor Your CV: Make sure to customise your CV to highlight relevant experience that aligns with the Senior National Account Manager role. We love seeing how your background in FMCG or e-commerce can contribute to our growth!
Be Data-Driven: Since this role involves a lot of analytics and insights, don’t shy away from showcasing your data-driven mindset. Share examples of how you've used data to make impactful decisions in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at tonies!
How to prepare for a job interview at tonies UK Limited
✨Know Your Numbers
As a Senior National Account Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to sales performance, forecasting, and customer profitability. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Leadership Style
This role involves team leadership and cross-functional collaboration. Prepare examples of how you've successfully led teams or projects in the past. Highlight your low ego, high impact leadership style and how it has influenced your team's success.
✨Understand the Tonies Mission
Familiarise yourself with tonies' mission to bring audio magic to children. Think about how your experience aligns with this vision and be prepared to share ideas on how you can contribute to their growth in retail and e-commerce.
✨Prepare for Strategic Discussions
You'll be partnering closely with the Sales Director, so be ready to discuss strategic growth opportunities. Think about potential new channels or markets tonies could explore and come armed with insights on how to approach these opportunities.