DTC Growth Manager

Tonic Health is on a mission to redefine the future of wellness. We're not just another vitamin brand, we're building a movement around smarter, stronger health that empowers people to take control of their wellbeing.

• The UK's fastest-growing vitamin brand: Scaling across Amazon, DTC, and retail with category-leading innovation.
• A loyal community of 1.5M+ health-conscious consumers: Engaged, growing, and hungry for better solutions.
• Built for impact: Backed by experienced investors and on a trajectory to become a generational health brand.

We believe the world doesn't need more products, it needs better ones: evidence-based, effective, and delivered with integrity.

ABOUT THE ROLE

We're looking for a commercially minded, highly analytical Growth Manager to own and scale paid growth across our DTC subscription business.

This is more than a media buying role. You'll own paid media performance end to end. That means scaling Meta and Google, and building YouTube and TikTok Ads from the ground up. Tonic already has a strong organic presence on these platforms, so this is a rare chance to join early and own the growth of a channel we see huge potential in.

Specifically, you'll be responsible for:

Paid Media:

• Own strategy, execution and performance across Meta and Google Ads, scaling spend efficiently and profitably.
• Run a structured testing roadmap across audiences, campaign structures, bidding, offers and creative.
• Own paid media reporting and turn performance data into clear recommendations for the Growth team and leadership.
• Comfortable managing paid media budgets of £100k+ per month.
• Build and scale TikTok Ads and YouTube Ads from an early stage into core acquisition channels.
• Work with Creative Strategists and UGC/Influencer Managers to build a creative and creator engine that scales on each platform.
• Support the ecommerce team on landing page and funnel testing so paid traffic converts.
• Lead offer testing (bundles, subscription offers, pricing and promotions) to improve conversion and LTV.
• Give the creative team ad performance insight that shapes briefs, hooks and formats.

Data & Reporting:

• Build reporting that connects channel performance to commercial outcomes such as CAC and LTV
• Use AI tools to speed up data analysis, reporting and insight.
• Manage key growth KPIs, including new customer volume, CAC by product and channel

ABOUT YOU

While these qualifications are highly regarded, we appreciate the value of diverse experiences. You don't need all of them, but they could include:

• 3–4 years of experience in performance or growth marketing within a DTC brand, ideally subscription.
• Paid Media Expertise: Hands-on experience running and scaling Meta and Google Ads. TikTok and/or YouTube Ads experience is a strong plus.
• Commercial Mindset: You look beyond CAC to the commercial impact of your spend. Experience setting CAC targets by product (based on LTV, payback and contribution margin), DTC subscription commercials and offer testing is a big plus.
• Highly Analytical: Confident in spreadsheets and data analysis, and able to find the story in the numbers and act on it.
• AI-Savvy: Comfortable using AI tools for data analysis and reporting.
• Strategic Doer: You can set the strategy but you're also comfortable in the platforms executing it.
• Full-Funnel Thinking: You look beyond the ad account to offers, landing pages, conversion and retention.
• Strong Communication: Able to turn complex data into clear, actionable recommendations for creative, ecommerce and leadership teams.

WHY JOIN TONIC?

At Tonic Health, you'll get more than a job, you'll get the chance to build a category-defining brand.

You'll be joining at a moment of real momentum: breakthrough products, a powerful community, and a clear strategic path. Our paid growth engine is still being built, especially on TikTok and YouTube, and you'll be the one building it.

• Impact: Own paid growth in one of the UK's fastest-growing wellness companies.
• Trajectory: Join at a stage where your work directly shapes the future success of the brand.
• Culture: Entrepreneurial, collaborative, and mission-driven. Innovation is rewarded, and results matter.
• Development: A culture of learning, growth, and career acceleration.
• Ownership: The right level of accountability, with the right level of ownership. We love what we do, and we're building a team that loves it too.

BENEFITS

• Fully remote (UK only)
• 25 days annual leave + bank holidays
• Whole business off-site retreats every 6 months across Europe
• Home office budget
• Discount for your family and your friends