At a Glance
- Tasks: Lead lifecycle marketing strategies and manage impactful CRM campaigns.
- Company: Join Tonic Health, a fast-growing startup revolutionising health and wellness.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Be part of a passionate team driving innovation in health and wellness.
- Why this job: Shape customer retention strategies and make a lasting impact in a vibrant brand.
- Qualifications: 4+ years in retention or CRM marketing, with strong analytical and creative skills.
The predicted salary is between 40000 - 50000 £ per year.
At Tonic Health, we’re committed to revolutionising health and wellness with our range of high-dose, science-backed, natural vitamins designed to boost whole-body health. As a fast-growing startup, we’re passionate about making a positive impact on our customers’ lives and are always exploring new ways to connect with our audience across the entire customer journey.
With a rapidly growing customer base and a strong focus on long-term brand love, retention and loyalty are at the heart of everything we do.
We’re now looking for an experienced and commercially minded Retention and Lifecycle Marketing Manager to join our growing team. Reporting into the senior ecommerce team, this role will own both always-on lifecycle marketing and end-to-end campaign delivery, ensuring our messaging is timely, relevant and on-brand at every customer touchpoint.
Our brand is bold, our customers are highly engaged, and there’s a huge opportunity to test, learn and scale. You’ll combine creative thinking with data-driven decision making to deliver standout campaigns and journeys that drive long-term value. A proactive, can-do attitude is essential to success in this role.
Key Responsibilities- Lifecycle Strategy: Own and evolve Tonic Health’s lifecycle marketing strategy across email, SMS and other owned channels, covering acquisition nurture, onboarding, retention, replenishment, cross-sell, win-back and loyalty.
- Campaign Management: Lead the planning, execution and optimisation of CRM-led campaigns, working cross-functionally to support product launches, promotions, seasonal moments and brand initiatives.
- CRM Execution: Build, optimise and manage automated flows and one-off campaigns that drive repeat purchase, increase LTV and strengthen customer relationships.
- Personalisation & Segmentation: Develop intelligent segmentation strategies using behavioural, transactional and engagement data to deliver highly relevant messaging.
- Testing & Optimisation: Own testing roadmaps across lifecycle and campaigns – continuously improving subject lines, content, timing, creative and offers.
- Commercial Impact: Be accountable for retention-related KPIs, including repeat purchase rate, LTV, churn and revenue contribution from owned channels.
- Cross-Functional Collaboration: Work closely with the Creative, Brand, Paid Media, and Operations teams to ensure lifecycle and campaign messaging aligns with broader marketing activities.
- Customer Insight: Use data, insights and customer feedback to inform strategy and improve the end-to-end customer experience.
- Platform Ownership: Act as the day-to-day owner of our CRM platform (e.g. Klaviyo), ensuring best-in-class setup, hygiene and performance.
- 4+ years of experience in retention, lifecycle or CRM marketing, within a DTC consumer-facing brand.
- Campaign Expertise: Proven experience managing end-to-end CRM campaigns alongside always-on lifecycle programmes.
- Data-Led Mindset: Strong analytical skills with the ability to translate performance data into clear actions and optimisations.
- Creative & Commercial Balance: Comfortable working closely with creative teams while maintaining a strong commercial focus.
- Ownership Mentality: Confidently taking full ownership of projects, prioritising effectively and driving initiatives forward independently.
- Strong Communication: Clear, confident communicator able to collaborate with both creative and non-technical stakeholders.
- Tools: Hands-on experience with email/SMS platforms such as Klaviyo (or similar). Subscription or loyalty experience is a plus.
This is more than just a retention role – it’s your chance to build the foundation for long-term customer love at one of the UK’s most dynamic brands. You’ll be joining at a moment of real momentum: breakthrough products, a powerful community, and a clear strategic path. But the retention playbook is still being written – and you’ll be the one writing it.
If you're ready to take on meaningful ownership, shape how retention is done, and help build something that lasts, we’d love to hear from you.
If you’re passionate about lifecycle marketing and excited by the opportunity to own both retention strategy and campaigns at a high-growth brand, we’d love to hear from you. Please submit your CV and a short note outlining your experience.
Retention & Lifecycle Marketing Manager (Ecommerce CRM) in Cardiff employer: Tonic Health
At Tonic Health, we pride ourselves on being a dynamic and innovative employer that values creativity and data-driven decision-making. Our collaborative work culture fosters personal and professional growth, providing employees with the opportunity to shape impactful retention strategies in a fast-paced startup environment. With a commitment to employee well-being and a focus on making a positive difference in our customers' lives, joining our team means being part of a mission-driven company that is revolutionising health and wellness.
StudySmarter Expert Advice🤫
We think this is how you could land Retention & Lifecycle Marketing Manager (Ecommerce CRM) in Cardiff
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Tonic Health are looking for when hiring for a Retention & Lifecycle Marketing Manager (Ecommerce CRM).
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Tonic Health for the Retention & Lifecycle Marketing Manager (Ecommerce CRM), a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Tonic Health as a Retention & Lifecycle Marketing Manager (Ecommerce CRM), rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Tonic Health’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Retention & Lifecycle Marketing Manager (Ecommerce CRM).
We think you need these skills to ace Retention & Lifecycle Marketing Manager (Ecommerce CRM) in Cardiff
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Tonic Health, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Tonic Health's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Tonic Health. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Tonic Health
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Tonic Health uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Tonic Health. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
