Senior Social Media Account Manager

&Tonic Agency is an employee-owned team dedicated to delivering stunning creative campaigns that captivate target audiences.

Pulling on significant combined experience, we create tailored social media strategies for lifestyle brands, globally recognised hotel chains, restaurants and bars, along with supporting partnership and influencer marketing campaigns.

Overview:
In this role, you will oversee key client social media and digital accounts, and develop & execute strategic organic and paid social media plans. You will act as the primary liaison between clients and internal teams, ensuring business objectives are met while nurturing long-term partnerships. You\’ll need a solid grasp of all key social media platforms, trends, paid media, and analytics, plus effective communication skills to help us deliver best-in-class marketing plans for leading global hospitality and lifestyle brands.

Key Responsibilities:

• Lead and manage a portfolio of high-profile client accounts, ensuring successful strategy development and overall execution.
• Serve as the primary point of contact for clients, maintaining strong relationships and identifying growth opportunities.
• Develop and action strategic social media plans, campaigns, and paid content strategies to meet client objectives.
• Collaborate with internal team leads to deliver innovative and high-performing campaigns.
• Monitor campaign performance, analyse data, and provide actionable insights to optimise results.
• Lead client presentations, reporting, and strategy sessions.
• Manage budgets, timelines, and resources effectively to ensure seamless project execution.
• Stay ahead of social media trends, emerging platforms, and industry best practices.
• Identify and pursue opportunities for business growth and new client acquisition.

Requirements:

• Proven experience in