At a Glance
- Tasks: Lead a dynamic team to deliver top-notch marketing strategies for luxury brands.
- Company: Join TONG Global, a leading bicultural China marketing agency in London.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Work in a vibrant environment with a focus on creativity and strategic vision.
- Why this job: Make an impact by connecting brands with Chinese consumers through innovative campaigns.
- Qualifications: Fluent in Mandarin and English, with 5+ years in marketing and team leadership.
The predicted salary is between 51750 - 63250 £ per year.
TONG is on the hunt for an outstanding Mandarin-speaking Senior Activation Manager (SAM) based in London to work in our Activation Team.
About Us
TONG Global is a specialist bicultural China marketing agency, with offices in London and Shanghai, helping luxury, real estate, and consumer brands connect with Chinese consumers worldwide.
Previous and current clients include Unite Students, Tiffany, Unilever, Heathrow Airport, Vivo, Taylors of Harrogate, Alexander Mc Queen and The North Face.
Behind our success is a team of multilingual experts bringing insights, inspiration and ideas from around the world.
With diverse interests from fashion to technology, arts to gaming and sports to design, we bridge the perspectives of both industry and consumer.
The commonalities that bind us are the curiosity, exchange, and transparency that permeate everything we do.
Who We’re Looking For
As a Senior Activation Manager in our Activation Team, you manage a significant section of our business by delivering on behalf of our clients.
You are responsible for the P&L for your sub-team and for building and maintaining an efficient, high-performing team in line with agency culture.
You demonstrate professionalism and leadership, ensuring that we produce top-quality client deliverables.
You work closely with our Activation and Commercial team leaders, reporting directly to the Managing Partners as a senior figure in the agency, and assist with new business development and upselling to our current clients.
You will manage an international team on a day-to-day basis, ensuring the smooth operation of our client services, including but not limited to brand strategy and consultation, social media retainer, influencer collaborations, paid media campaigns, offline events, social listening, and PR, all tracked against client commercial objectives.
You will bring extensive hands‑on experience in digital marketing, with an extensive network of media partners/KOLs/3rd‑party freelancers.
Most importantly, you bring deep strategic vision and creativity regarding how we could improve our client services and grow the agency.
Key Responsibilities
- Build and maintain relationships with client decision‑makers
- Keep clients informed on account progress, benchmarking and strategy through monthly reports and meetings
- Renew and expand contracts with clients, selling additional services where necessary for client success
- Brief the delivery team across our UK and Shanghai offices and project manage client accounts, owning outcomes in accordance with client objectives
- Devise and execute campaigns around key calendar and business moments
- Act as the client’s representative at TONG, ensuring timely, quality delivery of our services
- Devise new revenue streams based on market trends in partnership with the Commercial Team
- Demonstrate a nuanced understanding of the Chinese consumer, online e Commerce & social media landscapes and provide audience‑appropriate, high‑level advice and service innovation to client decision makers
- Manage resourcing & media spend for each client – communicating overspend and underutilisation of resources to managers/SAEs as soon as possible
- Must‑have Skills and Experience
- Excellent written and verbal bilingual (Chinese and English) communication skills; Fluent and confident in negotiation and presentation in both languages.
- Deep expertise of major Chinese social media platforms including We Chat, Red Note, Douyin, Weibo, Zhihu, Bilibili, including ongoing content development, paid media campaigns, influencer collaborations, and so on.
- At least 5 years’ experience (Internship exclusive) in Marketing/PR/Digital agencies or the equivalent role in‑house.
- At least 2 years’ experience in a managerial position that led a team with more than 3 direct reports.
- Experience in consumer goods, fashion & luxury, cosmetics, travel & retail, and education‑related sectors.
- Familiarity with Chinese LLMs and AI tools is required.
- High emotional intelligence and commercial mindset.
- Strategic thinking, research and brand planning skills and experience.
- Project management and budget control experience.
Package
- Competitive, based on experience
- Work Location and Mode
- London Office
- Hybrid, 3 days in the office per week
- #J-18808-Ljbffr
Mandarin-speaking Senior Activation Manager employer: TONG Global
TONG Global is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. With a strong emphasis on employee growth, we offer tailored development opportunities and encourage innovative thinking, making it an ideal environment for those looking to make a meaningful impact in the realm of brand strategy and digital marketing. Our hybrid working model ensures flexibility while being part of a passionate team dedicated to delivering outstanding client outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Mandarin-speaking Senior Activation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TONG Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TONG Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TONG Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TONG Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Mandarin-speaking Senior Activation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TONG Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TONG Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about TONG Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TONG Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TONG Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TONG Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
