Business Director, China Outbound Business Department (Mandarin-Speaking) in London

TONG is on the hunt for an outstanding Mandarin-speaking Business Director to lead our China Outbound Business , based in either our London or Shanghai office , with a hybrid working model available .

About Us

TONG is a London-rooted, globally focused cross-border brand management company dedicated to bridging the gap between Chinese brands and global consumers. We provide a wide range of services, including market research and strategy, channel distribution, brand management, traditional PR and media relations, media buying, overseas social media management, influencer and KOL engagement, and offline event management.

With an extensive global network of resources, we have a strong presence across key international markets for Chinese businesses expanding overseas, including Europe and North America, and the Middle East. From fashion to technology, from art to gaming, and from EV to consumer goods, TONG is deeply rooted across a diverse range of industries, connecting brands with their target audiences and building bridges between businesses, industries and consumers.

Our clients include VIVO, HEYTEA, AITO- Huawei’s electric vehicles, the China Open, Sunseeker robotic lawn mowers, and Mr. Hu Bing, Ambassador of London Fashion Week, among others.

TONG is headquartered in London, with our China office based in Shanghai.

Who We Want

As a Business Director, you will work closely with the Managing Partners to drive the company’s reputation, visibility and growth within your sector. You will play a key role in generating new business opportunities, building strategic relationships and converting leads into long-term client partnerships.

You may already have strong industry knowledge, an established network and the resources to identify where the right clients are and how to engage with them both in China and internationally. The ideal candidate will have already built a strong reputation within the industry, with a well-established network of senior-level contacts and a proven track record of business development.

You will also work closely with our activation team to ensure that our solutions and deliverables are closely aligned with clients’ business objectives and expectations. Acting as the bridge between external clients and internal teams, you will ensure clear communication, effective collaboration and high-quality delivery throughout each project.

We are looking for a self-starter with strong entrepreneurial instincts and a proactive, opportunity-driven mindset. You should be constantly exploring industry events, networks and emerging opportunities to identify potential clients and maximise opportunities to connect the right businesses with our services.

Above all, we are looking for someone who can bring both commercial drive and industry influence — someone who can open doors, build trust and turn relationships into meaningful business opportunities.

Key Responsibilities

TONG is on the hunt for an outstanding Mandarin-speaking Business Director to lead our China Outbound Business , based in either our London or Shanghai office , with a hybrid working model available .

About Us

TONG is a London-rooted, globally focused cross-border brand management company dedicated to bridging the gap between Chinese brands and global consumers. We provide a wide range of services, including market research and strategy, channel distribution, brand management, traditional PR and media relations, media buying, overseas social media management, influencer and KOL engagement, and offline event management.

With an extensive global network of resources, we have a strong presence across key international markets for Chinese businesses expanding overseas, including Europe and North America, and the Middle East. From fashion to technology, from art to gaming, and from EV to consumer goods, TONG is deeply rooted across a diverse range of industries, connecting brands with their target audiences and building bridges between businesses, industries and consumers.

Our clients include VIVO, HEYTEA, AITO- Huawei’s electric vehicles, the China Open, Sunseeker robotic lawn mowers, and Mr. Hu Bing, Ambassador of London Fashion Week, among others.

TONG is headquartered in London, with our China office based in Shanghai.

As a Business Director, you will work closely with the Managing Partners to drive the company’s reputation, visibility and growth within your sector. You will play a key role in generating new business opportunities, building strategic relationships and converting leads into long-term client partnerships.

You may already have strong industry knowledge, an established network and the resources to identify where the right clients are and how to engage with them both in China and internationally. The ideal candidate will have already built a strong reputation within the industry, with a well-established network of senior-level contacts and a proven track record of business development.

You will also work closely with our activation team to ensure that our solutions and deliverables are closely aligned with clients’ business objectives and expectations. Acting as the bridge between external clients and internal teams, you will ensure clear communication, effective collaboration and high-quality delivery throughout each project.

We are looking for a self-starter with strong entrepreneurial instincts and a proactive, opportunity-driven mindset. You should be constantly exploring industry events, networks and emerging opportunities to identify potential clients and maximise opportunities to connect the right businesses with our services.

Above all, we are looking for someone who can bring both commercial drive and industry influence — someone who can open doors, build trust and turn relationships into meaningful business opportunities.

• Develop and optimise company credentials, case studies and other business development materials, tailoring how our capabilities and experience are presented to targeted clients.
• Develop and implement the business development strategy, including establishing an efficient working process, managing the sales pipeline, and creating a robust tracking and reporting system.
• Proactively identify and pursue new business opportunities in the market, building relationships with potential clients and securing invitations to participate in RFPs and competitive pitches.
• Lead the development of pitching proposals and confidently host and deliver full client presentations, demonstrating a strong understanding of both client needs and our capabilities.
• Plan and execute sales and marketing activities on a quarterly, half-yearly and annual basis, making effective and commercially responsible use of allocated budgets.
• Work closely with the Managing Partners and Activation Managers to ensure that proposed solutions, project delivery and agency outputs are closely aligned with client expectations and business objectives.
• Represent TONG at relevant industry events and actively contribute insights and perspectives, including at trade fairs, industry forums, conferences and webinars, both in China and internationally.

Must-have Skills and Experience

• Mandarin‑speaking with 6+ years of experience in marketing, PR, events, and digital in China, including at least 3 years in a business development, sales or client‑facing role.
• Proven experience working with Chinese brands, with strong existing client relationships and networks across automotive, consumer electronics, consumer technology, and e-commerce. Established relationships within robotics and AI will be considered a strong competitive advantage.
• A deep understanding of Chinese brands and their international expansion, with strong awareness of market dynamics and the challenges and opportunities involved in taking Chinese brands global.
• An established network of senior‑level contacts and decision‑makers within relevant industries, with a proven ability to turn relationships and industry connections into genuine business opportunities.
• Strong commercial acumen, with a genuine passion for business development and the drive, ambition and entrepreneurial mindset to identify and pursue new opportunities.
• Outstanding interpersonal, communication and presentation skills, with the confidence to engage senior stakeholders and represent TONG at a high level.
• Highly proactive, resourceful and results‑oriented, with the ability to work independently, move quickly and take ownership from opportunity identification through to conversion.
• Willingness and flexibility to travel internationally as required.
• The role can be based in London, Shanghai or elsewhere in the UK or China, depending on the candidate's profile and business needs.

Work Location and Mode

• UK (London) or China (Shanghai)
• Hybrid

Package

• Competitive, based on experience
• Base + Commission

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