The Position
The E-commerce Specialist will be responsible for our digital sales channels. We are looking for an individual with a proven track record whose primary focus will be managing the website and using data to implement improvements that enhance the website journey and customer experiences, in alignment with our commercial strategy and goals. The successful candidate will join a fast-paced, growing company and be a key member of the team.
Responsibilities
- Website management and brand consistency
- Responsible for the Shopify website end-to-end: listings, pages, checkout, apps, DNS, theme edits.
- Ensure every product listing is accurate, fully optimised, and visually on-brand.
- Continuously refresh the website design layout and homepage to reflect current campaigns, product launches and events. The site should always feel live and current.
- Keep all ESG, sustainability, and charity pages accurate and up to date; this is a brand priority and must reflect our latest data and commitments.
- Manage Digital Product Passports and ensure all product data is correct and well-presented.
- Audit the website on a daily basis for broken links, outdated content, and conversion blockers.
- Run AB tests on key pages, product pages, homepage, checkout and act on findings.
- Liaise with the marketing & product team to ensure the website is ready for launches & updates.
- Data and analytics
- Responsible for all ecom and marketing channel data Shopify, Klaviyo/Omnisend, Google Analytics 4, Meta, TikTok and bring it together into one coherent weekly picture.
- Build and maintain a weekly trading dashboard that gives the team a clear view of performance across all channels without anyone having to ask for it.
- Analyse acquisition channel performance where customers are coming from, what’s converting, what’s not and present findings with clear recommendations and actions.
- Track and report on conversion rate, AOV, CAC, repeat purchase rate, and email performance as standard weekly metrics.
- Proactively identify trends and anomalies: Is a product selling out? A channel underperforming? a campaign spike? Flag them with solutions before they become problems.
- Use data to drive continuous improvement on the website and across digital channels, not just to report what happened.
Search Engine Optimisation (SEO)
- Responsible for SEO as part of the ecom plan.
- Technical SEO, on-page optimisation, and content structure.
- Ensure all product listings and key pages are optimised for search visibility.
- Track organic performance in GA4 and report on it weekly.
- Work with the content team to identify SEO opportunities and ensure new content is optimised before it goes live.
Email and performance marketing support
- Support the conversion side of email marketing: analyse Omnisend (Email Marketing Platform) performance, identify underperforming flows, and fix them.
- Pull and interpret data from paid channels (Meta, TikTok) to support the performance marketing function, you are not running the ads, but you own the data that informs if they’re working.
- Implement automations and integrations that reduce manual work and improve the customer journey.
Logistics and inventory data
- Oversee SKU generation and master data management; everything on the website should match what’s in Shopify and at the 3PL.
- Monitor stock levels and flag risks to the relevant team before they affect the website or trading plan.
- Liaise with the buyer and 3PL to ensure inbound stock is reflected accurately and on time.
- Responsible for researching product standards for the regions we are trading in.
- Ensuring compliance in the regions we are trading in: Customs, VAT, Duty, Product safety and Packaging Safety.
- Responsible for managing our returns partner and escalating any issues to the provider.
Essential Criteria Required:
- 2+ years e-commerce and data experience role
- Experience with SEO
- Excellent knowledge of Shopify (Updating listings, theme edits, apps, checkout configuration)
Key Skills
- Experience in: Google Suite, Shopify, Gorgias, Adobe CC and Email Marketing platforms.
- Experience using Agentic AI tools (Claude or similar) to improve workflows and outputs
- Attention to detail, accuracy.
- Excellent written and verbal communication skills.
- Excellent Data Analytics skills.
- Highly motivated and strategic mindset.
- Ability to problem solve and work independently.
- Ability to work under pressure and meet deadlines.
- Experience with import and export.
- Retail & fashion or lifestyle brand knowledge is desirable.
- Eye for design and brand consistency.
- Experience working in a small, fast-moving team where you own your function end to end.
- Uphold Company Values and have a genuine passion for creating a great quality product whilst reducing our impact on the environment.
Instagram:
https://www.instagram.com/tomstrunks/
Company Profile
Tom founded Tom's Trunks in 2014 with a mission to create the world's most comfy loungewear, whilst looking after the environment and those that inhabit it. Now, with an established core customer base and a strong following, it is an exciting time to join the brand, which is positioning itself for the next stage of accelerated growth, expanding into international markets.
Benefits:
- Workplace Pension
- Performance-based bonus structure.
- Staff Discounts
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StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce & Data Specialist
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Toms Trunks are looking for when hiring for a Ecommerce & Data Specialist.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Toms Trunks for the Ecommerce & Data Specialist, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Toms Trunks as a Ecommerce & Data Specialist, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Toms Trunks’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce & Data Specialist.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Toms Trunks, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Toms Trunks's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Toms Trunks. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Toms Trunks
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Toms Trunks uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Toms Trunks. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
