At a Glance
- Tasks: Drive eCommerce success and enhance customer experience through innovative strategies.
- Company: Join Tom's Studio, a creative lifestyle brand loved by customers worldwide.
- Benefits: Enjoy real ownership, autonomy, and the chance to shape our growth.
- Other info: Collaborative environment focused on creativity and continuous improvement.
- Why this job: Be part of a passionate team making a genuine impact in the creative industry.
- Qualifications: 3-5 years in eCommerce or CRM with strong Shopify experience.
The predicted salary is between 40000 - 50000 € per year.
Tom's Studio is a founder-led creative lifestyle brand. We design and make creative tools through curiosity, iteration and craft. We have ambitious plans, a strong product pipeline, a talented team, and customers in nearly 90 countries. Over the past ten years, we’ve built something genuinely loved. The next chapter is about building on what we’ve created; bringing product, story and customer into one coherent, ambitious whole, and taking it to the next level.
We’re looking for an intrapreneur who loves thoughtful brands but also loves making things perform better. Someone analytical, commercially sharp and motivated by both continuous improvement and creating a customer experience that genuinely reflects the brand.
Role Description
This role is focused on three things:
- improving conversion across our Shopify storefront
- improving how we communicate with and retain customers through Klaviyo
- bringing our brand to life through the customer journey
You’ll own the ongoing CRO programme across the website, working closely with design and development to test, refine and improve the customer journey. Alongside that, you’ll own our lifecycle marketing, improving how customers are welcomed into the brand, how they discover more of the range over time, and how we stay meaningfully connected to them after purchase.
Running through both is a brand brief: every PDP, email, landing page and post-purchase moment should feel unmistakably Tom’s Studio. Performance and brand pulling in the same direction, not against each other. There’s also a smaller SEO component focused mainly on on-page hygiene, merchandising structure and helping product and landing pages perform properly.
This is a hands-on role for someone who likes ownership, enjoys problem solving, and gets satisfaction from steadily improving commercial performance over time.
What you'll do...
CRO & Ecommerce
- Set the testing agenda. What’s worth focussing on next, and why
- Run structured A/B tests across the site
- Improve merchandising, navigation and customer journeys
- Refine product pages, landing pages and onsite messaging
- Brief and QA updates with our development agency
- Coordinate landing pages with campaigns and launches
- Plan, execute and analyse initiatives to drive basket building and x-sell opportunities
CRM & Lifecycle
- Own Klaviyo flows, campaigns and segmentation
- Set the direction of the lifecycle programme, where it needs to go next, and what to retire
- Improve welcome, abandoned cart, post-purchase, cross-sell, win-back and segmented customer journeys
- Build smarter behavioural segmentation around our personas
- Improve repeat purchase and customer engagement over time
- Own our referral and loyalty schemes
- Support launches and campaigns with lifecycle comms
- Continuously test subject lines, messaging, cadence and content structure
Brand Expression
- Bring the brand to life across every customer touchpoint you own
- Hold a high editorial and visual bar across the work, in step with brand and design
- Make sure performance and brand pull in the same direction and never against each other
Trading & Insight
- Own weekly and monthly ecommerce reporting
- Track conversion, AOV, LTV, repeat purchase and email contribution
- Analyse customer behaviour and identify opportunities
- Feed insight back into product, marketing and merchandising decisions
SEO
- Maintain strong on-page SEO fundamentals across the storefront
- Improve metadata, structure and internal linking where needed
- Spot opportunities where SEO and customer education overlap, and make the case for them
What We’re Looking For...
- 3–5+ years in ecommerce, CRM or lifecycle marketing in a DTC brand
- Strong Shopify experience
- Experience running CRO tests and learning from them
- Good commercial instincts and analytical ability
- Strong copy and communication skills
- Comfortable setting your own agenda and making the case for it
- Comfortable working in a fast-moving small team
- Liquid knowledge experience with enthusiast or creative products
- Strong merchandising instincts
- Experience with agentic storefronts or AI SEO
The Kind of Person Who’ll Thrive Here...
- Someone who likes building and improving things
- Takes ownership naturally
- Has opinions and brings them
- Doesn’t wait to be told what to do next
- Enjoys both creative and analytical work
- Pays attention to detail
- Moves quickly without a huge amount of process
- Enjoys working closely with a small team
You should be equally comfortable:
- rewriting a PDP
- planning a lifecycle flow
- spotting UX issues or briefing a test to developers
Within the first 6–12 months we’d expect:
- a clear CRO testing rhythm
- stronger lifecycle flows and segmentation
- improved repeat purchase and email performance
- sharper product pages and merchandising
- clearer trading visibility and reporting
- a more joined-up customer journey across the site and CRM
Why Join Tom’s Studio
- Real ownership and autonomy
- A genuinely loved product and customer base
- A product-led creative business
- A small collaborative team
- The chance to help shape the next stage of growth
Working pattern: In the Studio minimum 3 days per week
eCommerce & CRM Manager in Frome employer: Tom's Studio
At Tom's Studio, we pride ourselves on being a founder-led creative lifestyle brand that values ownership and autonomy in our team members. As an eCommerce & CRM Manager, you'll be part of a small, collaborative environment where your insights will directly influence our growth trajectory, all while working with a genuinely loved product and customer base. With a strong focus on continuous improvement and a commitment to crafting meaningful customer experiences, this role offers you the opportunity to thrive in a dynamic setting that encourages both creativity and analytical thinking.
StudySmarter Expert Advice🤫
We think this is how you could land eCommerce & CRM Manager in Frome
✨Tip Number 1
Get to know Tom's Studio inside out! Dive into their products, brand story, and customer experience. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it shows you're proactive!
✨Tip Number 3
Prepare for the interview by thinking of specific examples from your past work that demonstrate your skills in eCommerce and CRM. Be ready to discuss how you've improved conversion rates or customer journeys before.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Tom's Studio. Don’t miss out on this opportunity!
We think you need these skills to ace eCommerce & CRM Manager in Frome
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your love for thoughtful brands shine through! We want to see how you connect with Tom's Studio and its mission. Share why you’re excited about the role and how you can contribute to our creative journey.
Be Specific About Your Experience:We’re looking for someone with solid experience in eCommerce and CRM. So, don’t just list your previous jobs—tell us about specific projects you've worked on, especially those involving Shopify and Klaviyo. Show us how you’ve improved conversion rates or customer engagement in the past!
Highlight Your Analytical Skills:Since this role is all about improving performance, make sure to showcase your analytical abilities. Talk about how you've used data to drive decisions, run A/B tests, or optimise customer journeys. Numbers speak volumes, so include any metrics that demonstrate your impact!
Keep It Authentic and Engaging:Your application should reflect your personality! Write in a way that feels natural to you, and don’t be afraid to inject some creativity into your words. Remember, we’re a creative lifestyle brand, so let your unique voice come through. And hey, apply through our website for the best chance!
How to prepare for a job interview at Tom's Studio
✨Know Your Numbers
Before the interview, brush up on key metrics related to eCommerce and CRM. Be ready to discuss conversion rates, AOV, and customer retention strategies. Showing that you understand the numbers behind the business will impress them and demonstrate your analytical skills.
✨Showcase Your Creativity
Tom's Studio values creativity, so come prepared with examples of how you've brought a brand to life in previous roles. Whether it's through innovative marketing campaigns or unique customer experiences, share specific instances where your creative input made a difference.
✨Be Ready to Discuss A/B Testing
Since this role involves running CRO tests, be prepared to talk about your experience with A/B testing. Discuss what tests you've run, the outcomes, and how you've used those insights to improve customer journeys. This shows you're hands-on and results-driven.
✨Understand Their Brand
Do your homework on Tom's Studio and its products. Familiarise yourself with their brand voice and aesthetic. During the interview, reference specific products or campaigns to show that you genuinely connect with their mission and can contribute to their vision.
