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For Companies At a Glance
- Tasks: Lead brand storytelling and create engaging content across various platforms.
- Company: Join Tom’s Studio, a modern stationery brand focused on creativity and sustainability.
- Benefits: Enjoy a hybrid work model, growth opportunities, and a collaborative team environment.
- Why this job: Make a real impact in a fast-growing brand that values creativity and sustainability.
- Qualifications: Exceptional writing skills and a passion for brand storytelling are essential.
- Other info: Be part of a mission to disrupt the stationery industry with innovative products.
The predicted salary is between 28800 - 43200 £ per year.
About Tom’s Studio
Tom’s Studio is a fast-growing, modern stationery brand creating tools for creators of all kinds – from professional artists to hobbyists. We’re on a mission to disrupt an industry often seen as stale and environmentally harmful, with our beautifully designed, infinitely refillable creative tools. From elegant calligraphy pens and vibrant inks to sustainable paper goods and our bestselling Wren and Lumos pens, our products are made to inspire creativity while caring for the planet.
The Role
The Brand Marketing Manager is responsible for shaping and delivering Tom’s Studio’s brand storytelling across all customer-facing communications – grounded in creativity, consistency, and insight. Working closely with the Founder and wider customer-facing teams, this hands-on role transforms creative ideas and customer centricity into impactful, detail-driven campaigns across organic channels, product launches, and brand partnerships. It’s ideal for a thoughtful, organised marketer who thrives at the intersection of creativity, execution, and customer insight – turning a Founder-led brand vision into content that genuinely resonates.
Key Responsibilities
- Storytelling & Content Delivery
- Lead the development of compelling, on-brand copy across email, social, blog, and web.
- Shape the brand’s narrative across organic channels – including Instagram, Facebook, LinkedIn, YouTube, and blog content.
- Work upstream with the Founder Tom at campaign conception to align external messaging with Founder vision, creative direction and the Brand Playbook.
- Co-own the From the Studio newsletter and other recurring brand comms touchpoints.
- Campaign & Launch Support
- Brief and co-create campaign assets for new product launches, seasonal moments, and promotions across the existing range for both DTC and B2B comms.
- Use performance data, customer insights, and category trends to identify opportunities for growth across the existing range – from trading priorities to whitespace ideas– and build campaigns that respond to them.
- Collaborate cross-functionally to ensure messaging, visuals, and timing are aligned.
- Maintain consistency of tone, language, and brand personality across all campaign activity.
- Partnerships & Community
- Support execution of brand-aligned collaborations and partnerships with creators, artists, and other like-minded brands.
- Help identify new partnership opportunities that align with our mission and expand our community reach.
- Content Planning & Organisation
- Build and maintain a forward-looking editorial and content calendar.
- Ensure all creative briefs are delivered on time, with clear inputs and outcomes.
- Work closely with the Graphic Designer and Studio Manager to manage production timelines and approvals.
- Insights & Performance Optimisation
- Own the collection and analysis of customer and category insights – including customer surveys, managing existing ones, and conducting competitive or category research.
- Turn findings into clear, actionable outcomes that inform NPS strategy, campaigns, content, ranging and product opportunities.
- Monitor content and campaign performance across organic channels (engagement, reach, click-through, community growth etc.).
- Collaborate with the Growth Marketing Manager to share social engagement insights to inform and input into paid marketing asset production.
- Iterate messaging and formats based on data and insights.
- Keep a pulse on cultural and category trends that could inform creative angles or campaign hooks.
About You
- Exceptional writer and communicator with a natural flair for brand storytelling – ideally within a premium consumer products brand where tone, craft, and emotional resonance matter.
- Deeply collaborative – able to work closely with creatives, strategists, and founders alike.
- Organised, proactive, and able to manage multiple campaigns and timelines.
- Creative but commercially aware – understands how to create content that drives both connection and performance.
- Deeply aligned with Tom’s Studio’s values: thoughtful design, creativity, craftsmanship, and sustainability.
Why Join Tom’s Studio?
- Be part of something special – Join a fast-growing, innovative stationery brand redefining the industry.
- Work with purpose – Your work will directly contribute to a more sustainable and creative world.
- Collaborative environment – Be part of a supportive, passionate team that values fresh ideas and doing great work.
- Growth opportunities – Shape the future of Tom’s Studio’s ecommerce strategy and grow alongside the brand.
Role Location
Hybrid with 2-3 days per week in either our Ringwood, Hampshire or Frome, Somerset location and the remainder working from home.
How to apply
If you think this sounds like you, we’d love to hear from you. We love a well-crafted and tailored cover letter (be as creative as you like!).
Brand Marketing Manager employer: Tom's Studio
Contact Detail:
Tom's Studio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager
✨Tip Number 1
Familiarise yourself with Tom's Studio's brand values and mission. Understanding their commitment to sustainability and creativity will help you align your ideas and demonstrate how you can contribute to their vision during interviews.
✨Tip Number 2
Engage with Tom's Studio on social media platforms. Comment on their posts, share your thoughts on their products, and showcase your passion for stationery and creativity. This will help you stand out as a genuine fan of the brand.
✨Tip Number 3
Prepare examples of past marketing campaigns you've worked on that highlight your storytelling skills and creativity. Be ready to discuss how you used customer insights to drive engagement and performance in those campaigns.
✨Tip Number 4
Network with professionals in the stationery and creative industries. Attend relevant events or join online communities where you can connect with like-minded individuals. This could lead to valuable insights and potential referrals for the role.
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Tailor Your Cover Letter: Craft a cover letter that reflects your understanding of Tom's Studio's mission and values. Highlight your experience in brand storytelling and how it aligns with their creative vision.
Showcase Your Writing Skills: As an exceptional writer, include samples of your previous work that demonstrate your ability to create compelling, on-brand copy. This could be blog posts, social media content, or marketing campaigns you've led.
Highlight Collaborative Experience: Emphasise your experience working collaboratively with teams, especially in creative environments. Mention specific projects where you successfully partnered with others to achieve a common goal.
Demonstrate Insight-Driven Strategy: Discuss how you've used customer insights and performance data to inform your marketing strategies. Provide examples of how this approach has led to successful campaigns or product launches.
How to prepare for a job interview at Tom's Studio
✨Showcase Your Storytelling Skills
As a Brand Marketing Manager, your ability to craft compelling narratives is crucial. Prepare examples of past campaigns where your storytelling made a significant impact, and be ready to discuss how you can bring that same creativity to Tom's Studio.
✨Align with the Brand's Values
Tom's Studio values sustainability, creativity, and craftsmanship. Familiarise yourself with their products and mission, and be prepared to discuss how your personal values align with theirs. This will demonstrate your genuine interest in the brand.
✨Prepare for Collaborative Scenarios
This role requires working closely with various teams, including creatives and strategists. Think of examples from your previous experiences where collaboration led to successful outcomes, and be ready to share these during the interview.
✨Data-Driven Insights
The role involves analysing customer insights and campaign performance. Brush up on your experience with data analysis and be prepared to discuss how you've used insights to inform marketing strategies in the past.
