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- Tasks: Lead paid search and social marketing campaigns to drive growth for care seekers.
- Company: Join Tomorrow's Guides, the UK's top platform for finding care solutions.
- Benefits: Competitive salary, bonus, flexible working, and 25 days holiday.
- Why this job: Make a real impact in a fast-growing company with ambitious plans.
- Qualifications: 5+ years in B2C performance marketing; expertise in Google Ads and Meta Ads.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote
Join us as our Paid Search and Social Marketing Manager at Tomorrows Guides. We are building the UK’s #1 platform for finding care for a loved one, helping millions of families find the care they need, whether that be a Care Home or Home Care solution for an older relative or a Day Nursery for a child. Backed by leading investors, we are on a mission to transform how families find care in the UK.
About The Role
As our first Paid Search and Social Marketing Manager, you will in-house our performance marketing activity (Paid Search, Paid Social) from our digital agency and cost-effectively drive growth in traffic to our websites, leveraging a large marketing budget. This is a high-impact role that requires deep knowledge of digital performance marketing, strong commercial acumen, a test-and-learn mindset, and a proven ability to balance strategic thinking with hands-on execution. You will shape and scale digital marketing programmes that deliver material impact to our business.
Here’s what you’ll actually do:
- Own the design and delivery of paid search and social marketing campaigns to drive growth in care seekers (B2C).
- Efficiently scale our digital marketing activity by 4x over the next 2 years.
- Own the strategy behind our digital marketing campaigns to acquire new care seekers, for each of our three brands.
- Own the analysis and optimisation of campaigns, ensuring continuous improvement and a direct business impact.
- Work confidently with data to identify opportunities and solve problems, translating metrics into actionable growth.
- Keep up to date with developments in digital marketing, spotting opportunities for Tomorrows Guides to leverage.
You’ll Do Well If You Are:
- Experienced: 5+ years of experience in B2C performance/growth marketing.
- Highly proficient in Google Ads & Meta Ads, Google Analytics 4, Google Ads Editor, Google Search Console, incrementality testing, A/B testing, leveraging first party data, Pmax and working with Google Reps.
- Execution Focused: Hands-on with campaign execution—this includes planning, creation and optimisation of performance campaigns.
- Data-Driven: Comfortable working with data to solve problems and can translate complex metrics into clear strategies.
- Self-Starter: Have a "startup mindset" and are comfortable working in a fast-paced environment where you take ownership of your results.
- Collaborative: Ability to work collaboratively with all levels within the marketing team and wider organisation.
It Would Be Helpful If You Also Have:
- Experience working within lead gen, or marketplace business, or have managed local campaigns at scale.
- A good knowledge of SEO, so you can take a holistic approach to building paid search campaigns.
We believe great work deserves great rewards. Here’s just a taste:
- Competitive salary + bonus.
- Meritocracy – we’re a small team with ambitious plans, we’re growing fast and so are our employees.
- Flexible working. Hybrid is preferred.
- 25 days holiday a year, in addition to public holidays.
How We’ll Get To Know Each Other:
- Screening call with one of our Talent Acquisition Partners.
- 1st stage interview with our Chief Marketing Officer.
- 2nd stage interview will be a case study with some of our stakeholders.
If you require any reasonable adjustments during our interview process, please discuss them with our HR team. If this sounds like the place where you can do your best work, we’d love to hear from you.
About Us
We’re Tomorrow’s Guides – the UK’s leading platform for finding care for a loved one. With more than 45,000 care providers listed and over 700,000 verified customer reviews, we help families find the right care solution for their loved ones and help care providers grow their businesses. We’re growing fast, with big plans to become the go-to brand for care. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
Company Culture
Our recently renovated offices in Hungerford, West Berkshire, are open-plan with a real collaborative feel.
Closing Date: Friday 27th February, 2026
Contract Type: Full-time
Salary: Based on Experience
Paid Search and Social Marketing Manager in Reading employer: Tomorrow's Guides
Contact Detail:
Tomorrow's Guides Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search and Social Marketing Manager in Reading
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. You never know who might have a lead on that perfect role!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give you an edge during interviews and help us see how you can make an impact at Tomorrows Guides.
✨Tip Number 3
Prepare for those interviews! Research our company, understand our mission, and think about how your experience aligns with what we do. Tailoring your answers to reflect our values will definitely impress us.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Tomorrows Guides.
We think you need these skills to ace Paid Search and Social Marketing Manager in Reading
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Search and Social Marketing Manager role. Highlight your experience with Google Ads and Meta Ads, and show us how your skills align with our mission at Tomorrow's Guides.
Show Off Your Data Skills: We love data-driven decision-making! In your application, share examples of how you've used data to optimise campaigns in the past. This will help us see your analytical mindset in action.
Be Authentic: Let your personality shine through in your written application. We’re looking for someone with passion and energy, so don’t be afraid to express why you want to join our team and make an impact!
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Tomorrow's Guides
✨Know Your Numbers
As a Paid Search and Social Marketing Manager, you'll need to be data-driven. Brush up on your Google Ads and Meta Ads metrics before the interview. Be ready to discuss how you've used data to optimise campaigns in the past and how you can apply that knowledge to drive growth for Tomorrow's Guides.
✨Showcase Your Hands-On Experience
This role requires a hands-on approach to campaign execution. Prepare examples of past campaigns you've managed, focusing on your direct involvement in planning, creation, and optimisation. Highlight any specific results you achieved and how they contributed to business growth.
✨Demonstrate Your Strategic Thinking
Tomorrow's Guides is looking for someone who can balance strategic thinking with execution. Be prepared to discuss your approach to developing marketing strategies. Think about how you would design a campaign to acquire new care seekers and be ready to share your thought process during the interview.
✨Emphasise Collaboration Skills
Since this role involves working closely with various teams, it's crucial to demonstrate your collaborative skills. Share examples of how you've successfully worked with cross-functional teams in the past. Show that you can communicate effectively and build relationships to achieve common goals.