Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead consumer marketing strategies to grow traffic for our care platforms.
- Company: Tomorrow's Guides, the UK's leading care-finding platform.
- Benefits: Competitive salary, annual bonus, flexible working, and 25 days holiday.
- Why this job: Make a real impact in transforming how families find care.
- Qualifications: 8+ years in B2C marketing with a passion for digital platforms.
- Other info: Join a fast-growing team with ambitious plans and excellent career growth.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Location: Tomorrows Guides Ltd, Unit 1, Station Yard, Station Road
Join us as our Head of Consumer Marketing
At Tomorrow\’s Guides we’re building the UK’s go-to platform for finding care for a loved one. We help millions of families find the care they need, whether that be a Care Home or Home Care solution for an older relative or a Day Nursery for a child. Backed by leading investors General Atlantic, Silverlake and Insight Partners, we are on a mission to transform how families find care in the UK.
As our first Head of Consumer Marketing, you’ll lead the growth of direct traffic to our websites – carehome.co.uk, homecare.co.uk and daynurseries.co.uk.
This is a high-impact role that requires strong commercial acumen, a test-and-learn mindset, and a proven ability to balance strategic thinking with hands-on execution. You\’ll shape and scale marketing programmes that not only resonate with consumers, but also deliver material impact to our business and partners.
Forget long lists, here’s what you’ll actually spend your time on:
- Leading our brand marketing and telling a brand story that consumers trust.
- Building winning marketing strategies, from a deep understanding of our target customers.
- Developing category leading creative with a distinct and engaging tone of voice.
- Defining and implementing engaging customer journeys to attract and nurture care seekers (Content, CRM etc.)
- Growing the capabilities of our consumer marketing team.
You’ll Do Well If You Bring
- A playbook of consumer marketing strategies for scaling a leading digital marketplace.
- Excellent consumer marketing skills.
- Passion, energy and a desire to make an impact.
- A collaborative, roll-your-sleeves up, attitude.
- A curiosity to grow
- 8+ years of experience in B2C marketing or commercial strategy, ideally within a digital platform.
We believe great work deserves great rewards. Here’s just a taste:
- Competitive salary + annual bonus.
- Meritocracy – we’re a small team with ambitious plans, we’re growing fast and so are our employees.
- Flexible working. Up to 2 days a week working from home. 3 days a week from our offices in Hungerford.
- 25 days holiday a year, in addition to public holidays.
How We’ll Get To Know Each Other
- Screening call with one of our Talent Acquisition Partners
- 1st stage interview with our Chief Marketing Officer
- 2nd stage interview will be a case study with some of our stakeholders
If you require any reasonable adjustments during our interview process, please discuss them with your Talent Acquisition Partner.
If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box.
About Us
We’re Tomorrow’s Guides – the UK’s leading platform for finding care for a loved one. With more than 45,000 care providers listed on carehome.co.uk, homecare.co.uk and daynurseries.co.uk; and over 700,000 verified customer reviews, we help families find the right care solution for their loved ones and help care providers grow their businesses.
We’re growing fast, with big plans to become the go-to brand for care. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
About The Role
As our first Head of Consumer Marketing, you’ll lead the growth of direct traffic to our websites – carehome.co.uk, homecare.co.uk and daynurseries.co.uk.
Equal Employment Opportunity
We are an equal opportunities employer and welcome applications from all qualified candidates.
#J-18808-Ljbffr
Head of Consumer Marketing employer: Tomorrow's Guides
Contact Detail:
Tomorrow's Guides Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Consumer Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing strategies and successes. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand story and think about how you can contribute to their mission. Tailor your responses to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Tomorrow's Guides.
We think you need these skills to ace Head of Consumer Marketing
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for consumer marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about making an impact in the care sector.
Tailor Your Application: Make sure to customise your application to reflect the specific skills and experiences that align with our job description. Highlight your B2C marketing experience and any strategies you've successfully implemented in the past.
Be Authentic: We love a good story! Share your journey in marketing and how it has shaped your approach. Authenticity goes a long way in helping us understand who you are beyond your CV.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can’t wait to hear from you!
How to prepare for a job interview at Tomorrow's Guides
✨Know the Brand Inside Out
Before your interview, dive deep into Tomorrow's Guides and understand their mission, values, and the services they offer. Familiarise yourself with their websites and the unique selling points of each platform. This will not only show your genuine interest but also help you tailor your answers to align with their goals.
✨Showcase Your Marketing Playbook
Prepare to discuss specific consumer marketing strategies you've successfully implemented in the past. Bring examples that highlight your commercial acumen and ability to balance strategic thinking with hands-on execution. Be ready to explain how these strategies can be adapted to fit Tomorrow's Guides' needs.
✨Engage with a Test-and-Learn Mindset
Tomorrow's Guides values a test-and-learn approach, so come prepared with ideas on how you would implement this mindset in your role. Think about how you can measure success and iterate on marketing campaigns based on data-driven insights. This will demonstrate your proactive attitude and willingness to adapt.
✨Prepare for the Case Study
Since there's a case study involved in the interview process, practice presenting your ideas clearly and concisely. Focus on developing engaging customer journeys and creative marketing strategies. Use real-world examples to illustrate your thought process and how you would tackle challenges specific to the care industry.