Freelance UK Brand Manager in London

At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world. We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing pet camera, is the #1 bestseller on Amazon in 15 countries, including the US, UK, and JP and have millions of users in 133 countries. In 2019, we launched an AI-powered subscription service, the Furbo Pet Nanny, which sends smart alerts to our users to notify them to check on the safety of their furbabies when they are home alone. Since the launch of Furbo Pet Nanny, we have saved hundreds of pets' lives and are continuing to innovate and develop new features with our state-of-the-art technology. The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.

We are looking for a Brand Manager to oversee Furbo's brand presence in the UK market. As our UK Brand Manager, you won't just be executing campaigns — you'll be the face and voice of Furbo in the UK. You'll own local brand-building from the ground up: forging partnerships, activating creators, validating campaigns with real consumers, and feeding the insights back to our global team to shape how Furbo shows up worldwide.

What You’ll Do

• Lead and manage UK-specific partnerships, from pet brands and retailers to media outlets and community organisations.
• Build and manage a network of UK Influencers and content creators — identifying the right voices, briefing them effectively, and nurturing long-term relationships.
• Execute UK market validations for new product launches, campaigns, and messaging, ensuring global initiatives land with cultural relevance.
• Manage local PR and brand event activations as needed.
• Work closely with the Global Branding team at HQ to translate global brand strategy into locally resonant UK execution.
• Champion and roll out new creator workflows and brand content frameworks as they evolve at the global level.
• Collaborate hand-in-hand with Regional Leads to align brand activity with UK-specific growth targets and commercial priorities.
• Ensure consistent brand tone, visual identity, and messaging across all UK touchpoints.
• Continuously gather and validate UK-specific consumer insights through community engagement, campaign observation, and direct feedback channels.
• Package and present actionable insights back to HQ to inform global campaign strategy, product messaging, and future launches.
• Monitor the UK competitive landscape — tracking competitor brand moves, cultural trends, and emerging creator niches in the pet space.

Who You Are

• 3–6 years of experience in brand management, marketing, or a closely related field — ideally within consumer tech, pet care, lifestyle, or e-commerce.
• Proven experience managing creator/influencer programmes end-to-end, from identification and briefing to content review and performance evaluation.
• Comfortable operating in a fast-paced, globally distributed team — you thrive with autonomy but know when to loop in HQ.
• Strong communicator who can translate local market nuance into clear, actionable briefs and reports for a global audience.
• AI-fluent marketer — you actively use AI tools (e.g. ChatGPT, Claude, Perplexity, or similar) to accelerate your workflow.
• Deeply data-informed across all marketing channels — you're equally comfortable reading social analytics, paid media dashboards, email performance metrics, and e-commerce data to build a full picture of brand health and campaign impact.
• A genuine love for pets is a plus (Furbo owners make the best Furbo advocates).
• Experience with UK consumer markets, media landscape, and creator ecosystems is strongly preferred.
• Proficiency in project management tools and comfort working across time zones with HQ (Taipei, GMT+8).