At a Glance
- Tasks: Lead Furbo's brand presence in the UK, managing partnerships and influencer relationships.
- Company: Join a dynamic pet tech company with a global reach.
- Benefits: Flexible work environment, competitive pay, and opportunities for creative expression.
- Other info: Work in a fast-paced team and enjoy great career growth.
- Why this job: Be the voice of Furbo in the UK and shape brand strategy.
- Qualifications: 3-6 years in brand management, marketing, or related fields; AI-savvy.
The predicted salary is between 40000 - 50000 € per year.
We are looking for a Brand Manager to oversee Furbo's brand presence in the UK market. As our UK Brand Manager, you won't just be executing campaigns — you'll be the face and voice of Furbo in the UK. You will own local brand‑building from the ground up: forging partnerships, activating creators, validating campaigns with real consumers, and feeding insights back to our global team to shape how Furbo shows up worldwide.
What You'll Do
- Lead and manage UK‑specific partnerships, from pet brands and retailers to media outlets and community organisations.
- Build and manage a network of UK influencers and content creators – identifying the right voices, briefing them effectively, and nurturing long‑term relationships.
- Execute UK market validations for new product launches, campaigns, and messaging, ensuring global initiatives land with cultural relevance.
- Manage local PR and brand event activations as needed.
- Work closely with the Global Branding team at HQ to translate global brand strategy into locally resonant UK execution.
- Champion and roll out new creator workflows and brand content frameworks as they evolve at the global level.
- Collaborate hand‑in‑hand with Regional Leads to align brand activity with UK‑specific growth targets and commercial priorities.
- Ensure consistent brand tone, visual identity, and messaging across all UK touchpoints.
- Continuously gather and validate UK‑specific consumer insights through community engagement, campaign observation and direct feedback channels.
- Package and present actionable insights back to HQ to inform global campaign strategy, product messaging, and future launches.
- Monitor the UK competitive landscape – tracking competitor brand moves, cultural trends, and emerging creator niches in the pet space.
Who You Are
- 3–6 years of experience in brand management, marketing or a closely related field, ideally within consumer tech, pet care, lifestyle or e‑commerce.
- Proven experience managing creator/influencer programmes end‑to‑end, from identification and briefing to content review and performance evaluation.
- Comfortable operating in a fast‑paced, globally distributed team – you thrive with autonomy but know when to loop in HQ.
- Strong communicator who can translate local market nuance into clear actionable briefs and reports for a global audience.
- AI‑fluent marketer – you actively use AI tools (e.g. ChatGPT, Claude, Perplexity, or similar) to accelerate your workflow: from drafting briefs and researching creators to synthesising campaign insights and building first‑draft reports faster.
- Deeply data‑informed across all marketing channels – you're equally comfortable reading social analytics, paid media dashboards, email performance metrics and e‑commerce data to build a full picture of brand health and campaign impact.
- You don't just report numbers – you connect the dots across channels to surface what's actually driving (or blocking) growth, and translate that into clear recommendations.
- A genuine love for pets is a plus (Furbo owners make the best Furbo advocates).
- Experience with UK consumer markets, media landscape and creator ecosystems is strongly preferred.
- Proficiency in project management tools and comfort working across time zones with HQ (Taipei, GMT+8).
Freelance UK Brand Manager in London employer: Tomofun | Furbo Pet Camera
Furbo is an exceptional employer for the Freelance UK Brand Manager role, offering a dynamic work culture that values creativity and autonomy. With a focus on meaningful brand-building in the pet care sector, employees benefit from opportunities to forge impactful partnerships and engage with a vibrant community of creators. The company's commitment to employee growth and collaboration with a global team ensures that your insights will shape the future of Furbo's presence in the UK market.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance UK Brand Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential collaborators or mentors. Remember, it’s all about who you know!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or partners, let your passion for brand management shine through. Share your ideas and insights about the UK market — they’ll love your enthusiasm!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Furbo, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you land that dream job. Plus, applying directly through us can give you an edge — we love seeing candidates who take the initiative!
We think you need these skills to ace Freelance UK Brand Manager in London
Some tips for your application 🫡
Show Your Passion for Pets:When you're writing your application, let your love for pets shine through! We want to see how your enthusiasm aligns with Furbo's mission. Share any personal experiences or stories that highlight your connection to the pet world.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in brand management and influencer programmes, and connect the dots between your skills and what we’re looking for. This shows us you’ve done your homework!
Be Data-Driven:We love numbers! In your application, mention specific metrics or results from your past campaigns. Show us how you've used data to drive decisions and improve brand performance. It’ll help us see your analytical side and how you can contribute to our growth.
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep it professional. Use clear language and structure your application well. A neat, organised application reflects your attention to detail, which is super important for this role!
How to prepare for a job interview at Tomofun | Furbo Pet Camera
✨Know Your Brand Inside Out
Before the interview, dive deep into Furbo's brand values, mission, and recent campaigns. Understand how they resonate with the UK market and be ready to discuss how you can enhance their presence. This shows your genuine interest and helps you align your ideas with their vision.
✨Showcase Your Influencer Experience
Prepare specific examples of past influencer or creator programmes you've managed. Highlight how you identified, briefed, and nurtured relationships with creators. This will demonstrate your hands-on experience and ability to drive brand engagement in the UK.
✨Bring Data to the Table
Be ready to discuss how you've used data to inform your marketing strategies. Whether it's social analytics or e-commerce metrics, show how you've connected the dots to drive growth. This will illustrate your data-informed approach and strategic thinking.
✨Cultural Relevance is Key
Familiarise yourself with current trends in the UK pet care market. Be prepared to discuss how you would ensure that global initiatives are culturally relevant. This shows that you understand the local landscape and can adapt strategies accordingly.
