At a Glance
- Tasks: Lead Furbo's brand presence in the UK, managing partnerships and influencer relationships.
- Company: Join a dynamic pet tech company with a global reach and innovative culture.
- Benefits: Flexible freelance role with opportunities for creativity and impact.
- Other info: Work remotely with a globally distributed team and enjoy career growth.
- Why this job: Be the voice of Furbo in the UK and shape brand strategy locally.
- Qualifications: 3-6 years in brand management, marketing, or related fields; AI-savvy.
The predicted salary is between 40000 - 50000 € per year.
We are looking for a Brand Manager to oversee Furbo's brand presence in the UK market. As our UK Brand Manager, you won't just be executing campaigns — you'll be the face and voice of Furbo in the UK. You will own local brand‑building from the ground up: forging partnerships, activating creators, validating campaigns with real consumers, and feeding insights back to our global team to shape how Furbo shows up worldwide.
What You'll Do
- Lead and manage UK‑specific partnerships, from pet brands and retailers to media outlets and community organisations.
- Build and manage a network of UK influencers and content creators – identifying the right voices, briefing them effectively, and nurturing long‑term relationships.
- Execute UK market validations for new product launches, campaigns, and messaging, ensuring global initiatives land with cultural relevance.
- Manage local PR and brand event activations as needed.
- Work closely with the Global Branding team at HQ to translate global brand strategy into locally resonant UK execution.
- Champion and roll out new creator workflows and brand content frameworks as they evolve at the global level.
- Collaborate hand‑in‑hand with Regional Leads to align brand activity with UK‑specific growth targets and commercial priorities.
- Ensure consistent brand tone, visual identity, and messaging across all UK touchpoints.
- Continuously gather and validate UK‑specific consumer insights through community engagement, campaign observation and direct feedback channels.
- Package and present actionable insights back to HQ to inform global campaign strategy, product messaging, and future launches.
- Monitor the UK competitive landscape – tracking competitor brand moves, cultural trends, and emerging creator niches in the pet space.
Who You Are
- 3–6 years of experience in brand management, marketing or a closely related field, ideally within consumer tech, pet care, lifestyle or e‑commerce.
- Proven experience managing creator/influencer programmes end‑to‑end, from identification and briefing to content review and performance evaluation.
- Comfortable operating in a fast‑paced, globally distributed team – you thrive with autonomy but know when to loop in HQ.
- Strong communicator who can translate local market nuance into clear actionable briefs and reports for a global audience.
- AI‑fluent marketer – you actively use AI tools (e.g. ChatGPT, Claude, Perplexity, or similar) to accelerate your workflow: from drafting briefs and researching creators to synthesising campaign insights and building first‑draft reports faster.
- Deeply data‑informed across all marketing channels – you're equally comfortable reading social analytics, paid media dashboards, email performance metrics and e‑commerce data to build a full picture of brand health and campaign impact.
- You don't just report numbers – you connect the dots across channels to surface what's actually driving (or blocking) growth, and translate that into clear recommendations.
- A genuine love for pets is a plus (Furbo owners make the best Furbo advocates).
- Experience with UK consumer markets, media landscape and creator ecosystems is strongly preferred.
- Proficiency in project management tools and comfort working across time zones with HQ (Taipei, GMT+8).
Freelance UK Brand Manager employer: Tomofun | Furbo Pet Camera
Furbo is an exceptional employer for the Freelance UK Brand Manager role, offering a dynamic work culture that values creativity and autonomy. With a focus on building meaningful partnerships and engaging with local communities, employees have the opportunity to make a significant impact while collaborating with a globally distributed team. The company fosters professional growth through hands-on experience in brand management and access to innovative tools, making it an ideal environment for those passionate about pet care and marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance UK Brand Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential collaborators or mentors. Remember, it’s all about who you know!
✨Tip Number 2
Show off your personality! When you get the chance to chat with hiring managers or during interviews, let your passion for brand management and pets shine through. Be authentic and share your unique insights on the UK market.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest happenings in the pet care and consumer tech sectors. This will not only help you in interviews but also show that you’re proactive and genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!
We think you need these skills to ace Freelance UK Brand Manager
Some tips for your application 🫡
Show Your Passion for Pets:Let your love for pets shine through in your application! We want to see how your genuine enthusiasm for animals can translate into effective brand management for Furbo. Share any personal experiences or stories that highlight your connection with pets.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We’re looking for someone who understands the UK market and can connect with our audience, so highlight relevant achievements that demonstrate this.
Be Data-Driven:We love numbers! When discussing your past experiences, include metrics and data that showcase your impact in previous roles. Whether it’s campaign performance or influencer engagement, showing us the results will make your application stand out.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Tomofun | Furbo Pet Camera
✨Know Your Brand Inside Out
Before the interview, dive deep into Furbo's brand values, mission, and recent campaigns. Understand how they resonate with the UK market and be ready to discuss how you can enhance their presence. This shows your genuine interest and helps you align your ideas with their vision.
✨Showcase Your Influencer Experience
Prepare specific examples of how you've successfully managed influencer programmes in the past. Highlight your ability to identify the right creators, brief them effectively, and measure campaign success. This will demonstrate your hands-on experience and strategic thinking.
✨Bring Data to the Table
Be ready to discuss how you've used data to inform your marketing decisions. Whether it's social analytics or e-commerce metrics, show how you've connected the dots to drive growth. This will illustrate your analytical skills and understanding of brand health.
✨Cultural Relevance is Key
Familiarise yourself with current trends in the UK pet care market and be prepared to discuss how you would ensure Furbo's campaigns resonate culturally. This will highlight your awareness of the local landscape and your ability to adapt global strategies for local success.
