Social Strategist

Are you the kind of person who spots a cultural shift before it becomes a trend? Who's just as interested in what people are talking about online as why they're talking about it?

Do you love getting under the skin of audiences, finding the interesting bit in a brief and turning insight into ideas that people actually care about?

Are you equally comfortable digging into research, challenging assumptions, inspiring creatives and bringing a fresh perspective to the room?

Then this could be for you.

ROLE OVERVIEW:

We're looking for a Social Strategist to help shape bold, culturally relevant and commercially effective work for our clients.

You’ll work closely with our Creative, Client Services and Production teams, bringing together audience understanding, cultural intelligence and platform expertise to develop strategies that make a difference.

And as part of the wider ZEAL group, you’ll have the opportunity to collaborate across disciplines, work on a diverse range of brands and help us solve bigger, more interesting client challenges.

You will be expected to:

• Dig into audiences, behaviours, cultural conversations and category dynamics to uncover insights that unlock creative opportunities.
• Develop clear, compelling creative briefs that give our teams something exciting to work with, rather than simply telling them what we already know.
• Think social-first. Build strategies that understand how people actually use platforms, engage with creators, discover brands and share content.
• Connect creativity to commercial impact. Understand what clients are trying to achieve and develop strategies that balance cultural relevance, creative ambition and measurable business outcomes.
• Challenge the brief. Ask good questions, interrogate assumptions and help clients get to the real problem, not just the one they’ve written down.
• Work collaboratively with Creative, Client Services and Production from initial brief through to execution, helping ideas stay strategically sharp along the way.
• Help define meaningful objectives, KPIs and evaluation frameworks, using performance and audience data to make the next piece of work even better.
• Contribute to new business pitches and proposals, bringing fresh thinking, strong insights and compelling strategic stories to the table.
• Spot opportunities to help existing clients grow, bringing proactive ideas and perspectives that demonstrate the value of great strategy.
• Collaborate with colleagues across Tommy and ZEAL, bringing a social-first perspective to wider client challenges and integrated opportunities.

QUALIFICATIONS AND EXPERIENCE

• Proven experience developing social-first strategies within a creative, social or integrated agency environment at a mid-weight level
• A background of work with clients in the FMCG sector, primarily food and drink, is highly desirable
• Strong understanding of digital culture, social platforms, creator ecosystems and how audiences engage with brands online
• Experience translating audience insight, data and cultural trends into compelling creative and communications strategies
• Experience presenting strategic thinking to clients, facilitating workshops and influencing senior stakeholders
• Strong research and analytical skills, with the ability to uncover meaningful insights from qualitative and quantitative sources
• Excellent communication and storytelling skills, able to simplify complex thinking into clear, inspiring narratives
• Naturally curious, proactive and collaborative, with a willingness to get stuck in and help shape a growing agency
• Passionate about social, creativity and culture, with an appetite to continually learn, challenge conventions and push ideas further.

We’re committed to furthering equality and diversity in the creative industry, so we’ll be especially happy to see applications from underrepresented backgrounds. Tommy believes the advertising industry should reflect the world to which it speaks.

Local applicants legally allowed to work in the UK and able to work in our London office only, please.