Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and optimise exciting paid media campaigns, primarily on Meta.
- Company: Join a dynamic marketing team focused on data-driven strategies.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact by driving performance and creativity in marketing.
- Qualifications: 3-6+ years of hands-on experience in paid media and campaign management.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced, data-driven Digital Marketing Manager to own the day-to-day planning, execution, testing and optimisation of our paid media activity. This role is heavily hands-on, with Meta currently representing the majority of marketing focus, alongside growing investment in other channels. You will work closely with the Head of Marketing to align on strategy, KPIs, and audience configuration, before taking full ownership of campaign execution, optimisation, and performance reporting. The role requires strong analytical thinking, attention to detail, and the ability to run campaigns at pace with regular creative refreshes.
Experience & Skillset
- 3–6+ years hands-on paid media experience, with Meta as a core channel
- Proven experience owning day-to-day campaign execution, optimisation and budget management
- Demonstrable track record of improving CPA and ROAS in performance-driven environments
- Experience managing large monthly spend (or equivalent scale) preferred
- Comfortable working across multiple platforms and experience with a multi-channel approach
Key Responsibilities
- Own end-to-end execution of paid media campaigns, primarily Meta, with additional channels included.
- Build, launch and optimise campaigns aligned to weekly and monthly campaign roadmaps (e.g. headline raffles, promotions, creative refreshes).
- Manage budgets with autonomy to re-allocate spend based on performance/KPIs.
- Continuously optimise towards CPA, ROAS, applying clear performance guardrails.
Testing & Performance Improvement
- Execute structured A/B tests: audiences, creative concepts, formats and messaging.
- Develop a testing roadmap to improve efficiency and performance.
- Analyse test results and translate insights into actionable next steps.
- Leverage martech/tools to support decision-making and reduce manual reporting.
Data, Analytics & Attribution
- Use GA4 to understand user journeys, path-to-conversion + assisted performance.
- Support a pragmatic attribution model e.g. blended CPA, vs channel-specific windows.
- Ensure clean campaign setup, tracking, UTMs and event integrity.
- Interpret performance data confidently and challenge assumptions where required.
Work cross-functionally with Design, CRM and Product Teams to:
- Brief creative requirements by channel (formats, sizes, messaging).
- Ensure regular creative refreshes to avoid fatigue and maintain efficiency.
- Contribute ideas for hooks/concepts and testing angles based on data.
Agency & Stakeholder Management
- Act as day-to-day paid media lead internally and primary contact for external agencies.
- Manage agencies against agreed KPIs, budgets and timelines.
- Produce weekly performance report summarising results, learnings and actions.
What Success Looks Like
- Improved CPA efficiency and ROAS over time.
- Reduced over-reliance on a single channel via structured testing of new platforms.
- Introduce rigour and data-led decisions to creative and message testing.
- High confidence in campaign setup, tracking and reporting accuracy.
- Ability to run the paid media “engine” day-to-day with minimal supervision.
Marketing Manager in Craigavon employer: Tommy French Competitions
Contact Detail:
Tommy French Competitions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Craigavon
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend marketing events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, analytics reports, and any creative work you've done. This will give potential employers a taste of what you can bring to the table, especially in a hands-on role like this.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've improved CPA and ROAS in past roles, and come armed with examples of successful campaigns you've executed. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience with Meta and multi-channel strategies, and let your passion shine through.
We think you need these skills to ace Marketing Manager in Craigavon
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your hands-on experience with paid media, especially on Meta, and showcase any achievements in improving CPA and ROAS. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your analytical thinking can drive our campaigns. Don’t forget to mention your experience with multi-channel approaches – we love that!
Showcase Your Data Skills: Since this role is data-driven, make sure to highlight your experience with analytics tools like GA4. Share specific examples of how you've used data to optimise campaigns and improve performance. We’re all about making informed decisions here at StudySmarter!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Tommy French Competitions
✨Know Your Numbers
As a Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like CPA and ROAS, and be ready to discuss how you've improved these in past roles. Bring specific examples of campaigns you've managed and the results you've achieved.
✨Showcase Your Hands-On Experience
This role is heavily hands-on, so make sure to highlight your day-to-day campaign execution experience. Talk about the platforms you've worked with, especially Meta, and how you've managed budgets and optimised campaigns in real-time.
✨Prepare for A/B Testing Questions
Expect questions about your approach to A/B testing. Be prepared to explain how you've structured tests in the past, what insights you gained, and how you applied those learnings to improve campaign performance. Specific examples will help you stand out.
✨Collaboration is Key
You'll be working closely with various teams, so emphasise your ability to collaborate effectively. Share experiences where you've worked cross-functionally, particularly with design and product teams, to ensure successful campaign execution and creative refreshes.
