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- Tasks: Lead and optimise paid media campaigns, primarily on Meta, with a focus on data-driven results.
- Company: Join a dynamic marketing team in a fast-paced environment.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact by driving performance and creativity in digital marketing.
- Qualifications: 3-6+ years of hands-on paid media experience and strong analytical skills.
- Other info: Collaborate with creative teams and external agencies for innovative campaign execution.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced, data-driven Digital Marketing Manager to own the day-to-day planning, execution, testing and optimisation of our paid media activity. This role is heavily hands-on, with Meta currently representing the majority of marketing focus, alongside growing investment in other channels. You will work closely with the Head of Marketing to align on strategy, KPIs, and audience configuration, before taking full ownership of campaign execution, optimisation, and performance reporting. The role requires strong analytical thinking, attention to detail, and the ability to run campaigns at pace with regular creative refreshes.
Experience & Skillset
- 3–6+ years hands-on paid media experience, with Meta as a core channel
- Proven experience owning day-to-day campaign execution, optimisation and budget management
- Demonstrable track record of improving CPA and ROAS in performance-driven environments
- Experience managing large monthly spend (or equivalent scale) preferred
- Comfortable working across multiple platforms and experience with a multi-channel approach
Key Responsibilities
- Own end-to-end execution of paid media campaigns, primarily Meta, with additional channels included.
- Build, launch and optimise campaigns aligned to weekly and monthly campaign roadmaps (e.g. headline raffles, promotions, creative refreshes).
- Manage budgets with autonomy to re-allocate spend based on performance/KPIs.
- Continuously optimise towards CPA, ROAS, applying clear performance guardrails.
Testing & Performance Improvement
- Execute structured A/B tests: audiences, creative concepts, formats and messaging.
- Develop a testing roadmap to improve efficiency and performance.
- Analyse test results and translate insights into actionable next steps.
- Leverage martech/tools to support decision-making and reduce manual reporting.
Data, Analytics & Attribution
- Use GA4 to understand user journeys, path-to-conversion + assisted performance.
- Support a pragmatic attribution model e.g. blended CPA, vs channel-specific windows.
- Ensure clean campaign setup, tracking, UTMs and event integrity.
- Interpret performance data confidently and challenge assumptions where required.
Work cross-functionally with Design, CRM and Product Teams to:
- Brief creative requirements by channel (formats, sizes, messaging).
- Ensure regular creative refreshes to avoid fatigue and maintain efficiency.
- Contribute ideas for hooks/concepts and testing angles based on data.
Agency & Stakeholder Management
- Act as day-to-day paid media lead internally and primary contact for external agencies.
- Manage agencies against agreed KPIs, budgets and timelines.
- Produce weekly performance report summarising results, learnings and actions.
What Success Looks Like
- Improved CPA efficiency and ROAS over time.
- Reduced over-reliance on a single channel via structured testing of new platforms.
- Introduce rigour and data-led decisions to creative and message testing.
- High confidence in campaign setup, tracking and reporting accuracy.
- Ability to run the paid media “engine” day-to-day with minimal supervision.
Digital Marketing Manager - Paid Media in Craigavon employer: Tommy French Competitions
Contact Detail:
Tommy French Competitions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Paid Media in Craigavon
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who have experience with paid media. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. Use data to highlight your achievements, like improved CPA and ROAS, and share it during interviews to impress potential employers.
✨Tip Number 3
Stay updated on trends! Follow industry blogs, podcasts, and webinars to keep your knowledge fresh. This will not only help you in interviews but also show that you're passionate about the field and ready to bring new ideas to the table.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your hands-on experience with Meta and other channels, and don’t forget to mention your analytical skills!
We think you need these skills to ace Digital Marketing Manager - Paid Media in Craigavon
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Manager. Highlight your hands-on experience with paid media, especially on Meta, and showcase any achievements in improving CPA and ROAS. We want to see how you’ve made an impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Mention specific campaigns you've managed and how you approached optimisation and performance reporting. Let us know what makes you tick in digital marketing!
Show Off Your Analytical Skills: Since this role requires strong analytical thinking, don’t shy away from showcasing your data skills. Include examples of how you've used analytics tools like GA4 to drive decisions and improve campaign performance. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly. Plus, it shows us you’re keen on joining the StudySmarter family!
How to prepare for a job interview at Tommy French Competitions
✨Know Your Numbers
Before the interview, brush up on your key metrics like CPA and ROAS. Be ready to discuss how you've improved these in past roles. This shows you’re not just familiar with the terms but can actually drive results.
✨Showcase Your Campaigns
Prepare a portfolio of your best campaigns, especially those involving Meta. Highlight your role in execution, optimisation, and any creative refreshes you implemented. This gives a tangible sense of your hands-on experience.
✨Be Data-Driven
Demonstrate your analytical skills by discussing specific A/B tests you've conducted. Talk about what you tested, the results, and how you used those insights to inform future campaigns. This will show your ability to make data-led decisions.
✨Collaboration is Key
Since this role involves working cross-functionally, be prepared to share examples of how you've collaborated with design, CRM, or product teams. Highlight how these partnerships have led to successful campaign outcomes.
