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For Companies At a Glance
- Tasks: Lead community strategy, engage players, and oversee PR, social, and events.
- Company: Join tombola, a dynamic brand focused on creating memorable moments for players.
- Benefits: Enjoy competitive salaries, performance reviews, and a collaborative work environment.
- Why this job: Shape community engagement and make a real impact in a creative role.
- Qualifications: 7+ years in PR or community roles; strong strategic and collaborative skills required.
- Other info: This is a new role with significant potential for growth and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Overview
- Job Title: Senior Community & Partnerships Manager
- Location: UK, Ireland or Gibraltar
- Contract Type: Permanent
- Department: Marketing & Commercial
- Reporting to: Head of Brand & Demand Generation
- Direct Reports: 2
- Indirect Reports: 5
The Team
You’ll be joining our Marketing & Commercial function at an exciting time as we expand how tombola shows up for our players. The brand team is responsible for shaping how we connect with our audience, and this new role sits at the heart of that ambition. You’ll be working alongside Social, Creative, Acquisition, Product and Internal Comms teams, and you’ll lead the charge on building our community strategy from the ground up.
The Role
This is a brand-new role with huge potential to shape how tombola engages with its players and prospects. As Senior Community & Partnerships Manager, you’ll be responsible for defining and delivering our community strategy — creating memorable, meaningful moments for our players both online and offline.
Your remit spans PR, Social, Events, and Partnerships. Whether it’s a local initiative in one of our heartland communities or an innovative brand activation, you’ll lead our efforts to bring our purpose — being moment makers — to life.
You’ll act as the strategic lead on community engagement, partnership development and ambassador oversight, ensuring we’re building genuine connections with our player base and showing up in ways that matter.
Key Responsibilities
Strategy & Planning
- Define and lead our community engagement strategy in collaboration with the Head of Brand
- Identify and activate key strategic pillars using PR, Events, Social, and Partnerships
- Lead the integration of relevant local and national partnerships — from charity collaborations to commercial opportunities
- Work cross-functionally with Product, Customer Experience, and Internal Comms to embed community-first thinking into our product and player experiences
Social & Ambassador Oversight
- Oversee our social strategy and brand ambassador programme, ensuring both support our community vision
- Work with internal teams and agencies to curate and grow our online community, while amplifying campaign messaging
PR & Experiential Activation
- Develop and implement our PR and experiential strategy alongside agency partners
- Deliver unique campaigns, in-market events, sponsorships and community programmes that drive brand engagement and trust
Impact & Measurement
- Own community-related KPIs, including brand health, engagement, reach and trust metrics
- Partner with acquisition teams to identify untapped audiences and support player growth through innovative, community-led campaigns
What We’re Looking For
Skills & Experience
- 7+ years’ experience in PR, Social or Community roles, ideally within a consumer brand
- Proven success in curating online communities and running high-impact events
- Cross-functional experience working with Product, CX, and other marketing channels
- Strategic thinker with the ability to lead through complexity and drive TTL marketing initiatives
- Experience managing agencies and inspiring creative execution across channels
Personal Qualities
- A creative self-starter with a passion for community-building and brand storytelling
- A confident collaborator and natural relationship builder
- Curious, adaptable, and driven to challenge the status quo
- Passionate about delivering player-first moments that genuinely connect and convert
Salary & Benefits
At tombola, we offer competitive salaries that reflect your skills and experience, benchmarked against industry standards. For this role, compensation will be discussed individually and reviewed regularly based on performance.
If you’re a strategic thinker with a heart for community, and the drive to build something meaningful from the ground up — we’d love to hear from you.
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Senior Community & Partnerships Manager Marketing & Commercial · · employer: Tombola
Contact Detail:
Tombola Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Community & Partnerships Manager Marketing & Commercial · ·
✨Tip Number 1
Network with professionals in the marketing and community engagement sectors. Attend industry events or webinars where you can meet people who work at tombola or similar companies. Building these connections can give you insights into the company culture and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with tombola's current community initiatives and partnerships. Understanding their existing strategies will allow you to propose innovative ideas that align with their goals during interviews, showcasing your proactive approach and genuine interest in the role.
✨Tip Number 3
Demonstrate your experience in building online communities by sharing specific examples of successful campaigns you've led. Highlight metrics that showcase your impact, such as engagement rates or growth in community size, to illustrate your capability in driving community engagement.
✨Tip Number 4
Prepare to discuss how you would integrate community-first thinking into product and player experiences. Think about creative ways to enhance player engagement through partnerships and events, and be ready to share these ideas during your interview to show your strategic mindset.
We think you need these skills to ace Senior Community & Partnerships Manager Marketing & Commercial · ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR, social media, and community management. Use specific examples that demonstrate your success in building online communities and running impactful events.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for community-building and brand storytelling. Mention how your skills align with the responsibilities of the Senior Community & Partnerships Manager role and express your enthusiasm for contributing to tombola's mission.
Highlight Cross-Functional Experience: In your application, emphasise any cross-functional work you've done with product teams or customer experience departments. This will show your ability to collaborate effectively and integrate community-first thinking into broader marketing strategies.
Showcase Your Strategic Thinking: Provide examples of how you've defined and led community engagement strategies in previous roles. Discuss any innovative campaigns you've implemented and the impact they had on brand engagement and trust metrics.
How to prepare for a job interview at Tombola
✨Showcase Your Community Experience
Make sure to highlight your previous experience in building and managing communities. Share specific examples of successful campaigns or events you've led, and how they engaged the audience.
✨Demonstrate Cross-Functional Collaboration
Since this role requires working with various teams, be prepared to discuss how you've successfully collaborated with different departments in the past. Provide examples that illustrate your ability to integrate community strategies across functions.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic thinking abilities. Be ready to discuss how you would define and implement a community engagement strategy, including key pillars and metrics for success.
✨Emphasise Your Passion for Community-Building
Convey your enthusiasm for community-building and brand storytelling. Share personal anecdotes that reflect your passion and how it aligns with the company's mission of creating meaningful moments for players.
