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For Companies At a Glance
- Tasks: Create engaging campaigns to attract and retain players in the Italian market.
- Company: Join tombola, a dynamic company focused on player engagement and data-driven marketing.
- Benefits: Enjoy remote work options, collaborate with talented teams, and develop your career in a fast-paced environment.
- Why this job: Make a real impact on player experiences while working on exciting marketing strategies.
- Qualifications: Fluent in Italian and English, with some experience in customer lifecycle or retention marketing.
- Other info: Be part of an ambitious growth project and shape the future of player journeys.
The predicted salary is between 28800 - 43200 £ per year.
Customer Lifecycle Executive – Italian Market
Join to apply for the Customer Lifecycle Executive – Italian Market role at tombola
Customer Lifecycle Executive – Italian Market
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Join to apply for the Customer Lifecycle Executive – Italian Market role at tombola
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Location: UK, Gibraltar, Dublin, Italy (Remote considered)
Team: Marketing & Commercial
Reports to: Italian Growth Lead
Contract: Permanent
Are you passionate about player journeys, customer engagement, and data-driven marketing? We’re looking for a fluent Italian-speaking Customer Lifecycle Executive to join our Italian Growth Team and help shape the way we attract, retain, and re-engage our players.
In this role, you’ll design and deliver personalised lifecycle strategies that make a real impact — from seamless onboarding campaigns to rewarding loyalty and winning back lapsed players. Working closely with CRM, Product, Performance, and Commercial teams, you’ll ensure every player receives the right message, at the right time, with the right incentive.
What You’ll Be Doing
- Drive retention: Create engaging campaigns that reward long-term player loyalty.
- Support onboarding: Help new players get started with tailored rewards and experiences that keep them playing.
- Win back lapsed players: Design reactivation campaigns that give players a reason to return.
- Test & optimise: Run A/B tests, track KPIs, and use insights to continuously improve campaign performance.
- Collaborate cross-functionally: Work with CRM, Acquisition, BI, Product, Tech, and Commercial teams to align strategies.
- Report & share: Own reporting on lifecycle performance, sharing insights and recommendations with stakeholders.
What We’re Looking For
- Fluency in Italian and English (written and spoken) – this is essential for the role.
- Some experience in customer lifecycle, onboarding, or retention marketing (ideally in online gambling, gaming, or a digital environment).
- A data-driven mindset – comfortable using insights to guide campaign strategies.
- Basic knowledge of executing campaigns (email, SMS, push) – experience with automation tools is a plus.
- Strong attention to detail and a passion for delivering excellent customer experiences.
- Collaborative team player with great communication skills.
- Curious about player behaviour and excited by the gambling and gaming industry – especially the Italian market.
Desirable skills:
- Familiarity with CRM platforms (AWS, Salesforce, Braze, etc.).
- Exposure to analytics tools (Google Analytics, Tableau, etc.).
- Interest in customer experience and player journey design.
Why join us?
- Be part of an ambitious growth project with the chance to make a tangible impact.
- Collaborate with talented colleagues across marketing, product, and tech.
- Develop your career in a fast-paced, data-driven environment.
- Work on campaigns that directly shape player experiences and business success.
Sound like the role for you? Apply now and help us build engaging, rewarding player journeys for the Italian market!
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
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Job function
Business Development and Sales
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Industries
IT Services and IT Consulting
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Customer Lifecycle Executive – Italian Market employer: Tombola
Contact Detail:
Tombola Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Lifecycle Executive – Italian Market
✨Tip Number 1
Familiarise yourself with the Italian gaming market. Understanding player preferences and behaviours in Italy will help you tailor your approach during interviews, showcasing your passion for the role.
✨Tip Number 2
Brush up on your data analysis skills. Since the role requires a data-driven mindset, being able to discuss how you've used insights to improve campaigns in past experiences will set you apart.
✨Tip Number 3
Network with professionals in the online gambling and gaming industry. Engaging with others in this field can provide valuable insights and potentially lead to referrals that enhance your application.
✨Tip Number 4
Prepare examples of successful customer lifecycle strategies you've implemented. Being ready to discuss specific campaigns and their outcomes will demonstrate your expertise and readiness for the role.
We think you need these skills to ace Customer Lifecycle Executive – Italian Market
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer lifecycle, onboarding, or retention marketing. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for player journeys and customer engagement. Mention specific examples of campaigns you've worked on and how they align with the responsibilities of the role.
Showcase Language Skills: Since fluency in Italian and English is essential, ensure you mention your language proficiency clearly in your application. If possible, provide examples of how you've used these skills in a professional context.
Highlight Data-Driven Mindset: Emphasise your experience with data analysis and campaign optimisation. Mention any tools you've used, such as Google Analytics or CRM platforms, to show your ability to make data-informed decisions.
How to prepare for a job interview at Tombola
✨Show Your Passion for Player Engagement
Make sure to express your enthusiasm for player journeys and customer engagement during the interview. Share examples of how you've previously designed campaigns that improved player retention or onboarding experiences.
✨Demonstrate Your Data-Driven Mindset
Be prepared to discuss how you use data to inform your marketing strategies. Bring examples of A/B tests you've conducted or KPIs you've tracked, and explain how these insights led to improved campaign performance.
✨Highlight Your Collaborative Skills
Since this role involves working closely with various teams, emphasise your ability to collaborate effectively. Share instances where you've successfully worked cross-functionally to achieve a common goal, particularly in a marketing context.
✨Familiarise Yourself with Relevant Tools
Brush up on your knowledge of CRM platforms and analytics tools mentioned in the job description. Being able to discuss your experience with tools like Salesforce or Google Analytics will show that you're ready to hit the ground running.
