At a Glance
- Tasks: Transform data into insights that drive category growth and innovation.
- Company: Join a dynamic marketing team shaping the future of our category strategy.
- Benefits: Gain valuable experience, develop your skills, and work in a supportive environment.
- Other info: Opportunity to work independently and build relationships with key stakeholders.
- Why this job: Be the voice of the shopper and make a real impact on commercial success.
- Qualifications: Degree in Marketing or related field; analytical and presentation skills required.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for a data-driven, insight-led Category Analyst to join our Marketing team and help shape the future of our category strategy. Reporting to the Head of Marketing – Strategic Partners, this role is ideal for someone who thrives on turning data into compelling stories that drive commercial success.
About the Role
As a Category Analyst, you’ll be the voice of the shopper, transforming complex data into actionable insights that support category growth, innovation, and strategic decision-making. You’ll play a pivotal role in supporting range reviews, category development, and new product initiatives across key accounts.
Key Responsibilities
- Analyse internal sales and market data to uncover trends and opportunities
- Deliver monthly insights on pricing, promotions, shopper behaviour, and range performance
- Create impactful presentations for internal stakeholders, retailers, and suppliers
- Support category development strategies and range reviews
- Conduct competitor analysis through market visits and desk research
- Identify commercial opportunities from food trends and market insights
- Support NPD by providing data-driven recommendations and trend analysis
- Prepare clear reports and status updates within agreed timelines
- Monitor and evaluate in-store and online trade marketing execution
What We’re Looking For
- Strong understanding of category marketing principles
- Highly analytical with excellent problem-solving skills
- Strong presentation and communication abilities
- Organised, detail-oriented, and able to manage multiple projects
- Proactive and able to work independently under pressure
- Excellent relationship-building skills across internal and external stakeholders
- High level of integrity and professionalism
Background & Experience
- Degree in a relevant field (e.g. Marketing, Business, Analytics)
- Experience in category analysis or similar role (preferred)
- Experience in Retail
- Advanced MS Office skills, particularly Excel, PowerPoint, and/or Power BI
Category Analyst employer: Tom Walker & Sons
Join a dynamic and innovative team as a Category Analyst, where your data-driven insights will directly influence our category strategy and drive commercial success. We pride ourselves on fostering a collaborative work culture that values creativity and professional growth, offering ample opportunities for career advancement in a vibrant location. With a focus on employee well-being and development, we provide a supportive environment that encourages you to thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Category Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that Category Analyst role.
✨Tip Number 2
Show off your analytical skills! Prepare a mini case study or presentation based on a recent trend you’ve noticed in the market. This will demonstrate your ability to turn data into insights, just like we do at StudySmarter.
✨Tip Number 3
Practice makes perfect! Get comfortable with presenting your findings. Whether it’s to friends or in front of a mirror, honing your presentation skills will help you shine during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Category Analyst
Some tips for your application 🫡
Show Your Analytical Skills:Make sure to highlight your analytical prowess in your application. We want to see how you can turn data into compelling stories, so share examples of how you've done this in the past!
Tailor Your Presentation:When crafting your application, think about how you would present your insights to stakeholders. Use clear and impactful language that reflects your strong presentation skills, just like you would in a real-life scenario.
Be Organised and Detail-Oriented:We love candidates who are organised and detail-oriented. Make sure your application is well-structured and free of errors. This shows us you can manage multiple projects effectively, just like the role requires!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Tom Walker & Sons
✨Know Your Data
As a Category Analyst, you'll be expected to dive deep into data. Brush up on your analytical skills and be ready to discuss how you've turned data into actionable insights in the past. Prepare examples that showcase your ability to identify trends and opportunities.
✨Craft Compelling Stories
Since the role involves transforming complex data into compelling narratives, practice presenting your findings in a clear and engaging way. Use visuals where possible, and think about how you can make your insights resonate with different stakeholders.
✨Showcase Your Presentation Skills
You'll need to create impactful presentations for various audiences. Prepare a mini-presentation on a relevant topic before the interview. This will not only demonstrate your presentation skills but also your understanding of category marketing principles.
✨Build Relationships
Relationship-building is key in this role. Think about how you can demonstrate your interpersonal skills during the interview. Be prepared to discuss how you've successfully collaborated with internal teams or external partners in previous roles.
