Business Development Representative in City of London

As a Business Development Representative at Tom&Co, your mission is simple: open doors with ambitious E-commerce brands and create high-quality opportunities for our growth team to convert. You’ll be the first point of contact for many of our future clients, researching target companies, identifying decision-makers, and engaging them through tailored outreach. Success in this role will be measured by the volume and quality of qualified opportunities you generate, fuelling the next stage of Tom&Co’s growth.

If you have proven Lead Gen & Pre-Sales experience in an E-Commerce Agency or similarly compatible environment, we want to hear from you! Ideally, you will have experience selling Adobe Commerce (Magento) agency services to SMBs (£10M+), though this is not essential, providing you have exceptionally strong BDR/SDR skills and experience and are a fast-adapter and lead-generator.

This is a fantastic opportunity for an ambitious & talented sales executive to join an established, award-winning London agency with a portfolio of recognisable brands. Reporting directly to our Head of Strategy & Growth for opportunity conversions, your focus will be purely on prospect identification, outreach, lead gen & pre-sales. This is not an account management or hybrid role, so you will be free to focus entirely on business development.

You’ll be based in our trendy Tower Bridge office 2 days/week with regular networking and industry event attendance in and around the UK, though mostly in London. We believe that work should be fun and that, as a team, we produce better work when people enjoy their job and are passionate about what they do. We’re looking for innovative, motivated team players to join us. Our client portfolio includes well-known brands such as Topps Tiles, Oliver Bonas, Agent Provocateur, with many more clients across various sectors, including Fashion, Homeware, Luxury, Gifting, Outdoors, Food, and Charity.

WHO YOU ARE

• A natural networker who thrives on starting conversations and building relationships.
• Resilient and persistent — you don’t get discouraged by a “no” and know how to spot and develop a “maybe” into a “yes”.
• Commercially sharp — you understand what matters to e-commerce leaders and can tailor your pitch accordingly.
• Ambitious, target-driven, and hungry to progress in sales within a fast-growing digital agency.

RESPONSIBILITIES

• Identify and research prospective clients in the E-commerce space, focusing on SMBs with a £10M+ turnover.
• Execute personalised outreach campaigns via email, phone, LinkedIn, and events to secure introductory meetings.
• Qualify inbound and outbound leads against our ideal client profile and hand them over to senior colleagues.
• Build and maintain a strong pipeline of opportunities, ensuring all activity is tracked within our CRM.
• Work closely with Marketing to align messaging, campaigns, and content with outreach.
• Represent Tom&Co at networking events, conferences, and exhibitions to build brand visibility and connections.
• Consistently hit (and exceed) monthly and quarterly lead generation targets.

SKILLS AND EXPERIENCE

• Proven experience in a BDR, SDR, or junior sales role, ideally within an agency or SaaS environment.
• Familiarity with the E-commerce sector and platforms such as Adobe Commerce (Magento), Shopify, and BigCommerce.
• Strong communication and interpersonal skills — confident in engaging senior decision-makers.
• Experience using CRM tools (HubSpot, Salesforce, or similar) to manage pipelines and track outreach.
• Demonstrated ability to achieve or exceed lead generation and meeting-booking targets.
• Highly organised with strong time management skills, able to balance multiple outreach streams.

Location

The Tom&Co nerve centre is located at our office near Tower Bridge. Office-based two days per week (Tue & Thur), though flexible as needed for client meetings in addition to that.

WHAT’S IN IT FOR YOU?

You will be part of an ambitious agency, experiencing rapid growth and working on the front line with exciting clients and close collaboration with our Leadership Team. We offer a scheme for personal self-development as we believe in growing our employees' potential to the full. There are lots of opportunities within the company to develop and increase responsibility and skill set. We have frequent team lunches, breakfasts and quarterly social outings. Tom&Co comprises teams that are cross-channel, so our exciting exchange program allows members of our UK and Poland teams to head on holiday to a destination of their choice together.

You will be joining a welcoming, friendly team with a good sense of humour. You will have 24 days of holiday, and bank holidays on top, and we even give you your birthday off to celebrate in style. What’s more, we offer flexible working hours and even a ‘Work from anywhere’ scheme that allows you the flexibility to work from abroad for up to four weeks per year.

OH AND ONE LAST THING…

We are committed to diversity within our team and encourage and support female, POC, LGBTQ+ and people of all abilities to apply to our roles. We are focused on involving more diverse individuals in all our teams, but especially in our technical teams, to do our bit to shrink the gender and diversity gaps in STEM.