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- Tasks: Lead the development of innovative insights solutions and integrate AI for brand equity tracking.
- Company: Join Toluna, a global leader in insights with a diverse and inclusive culture.
- Benefits: Competitive pay, great benefits, and opportunities for personal and professional growth.
- Why this job: Shape the future of consumer insights and make a real impact in the industry.
- Qualifications: 10+ years in brand health studies, strong AI/ML understanding, and excellent communication skills.
- Other info: Collaborative environment with a focus on innovation and client success.
The predicted salary is between 43200 - 72000 £ per year.
We’re looking for a forward-thinking insights solution portfolio manager to join Toluna at a pivotal moment in the industry. In this role, you will shape next generation insights solutions, help clients embrace them with confidence, and ensure our entire tracking offer, including our flagship TEMPO brand equity tracking suite, drives commercial success. You will act as a domain authority on brand equity tracking, ensuring methodological excellence while evolving measurement through AI-driven innovation.
Responsibilities
- AI-Driven Transformation
- Define and execute a vision for Toluna tracking solutions to integrate AI into new forms of measurement and prediction.
- Partner with key stakeholders (e.g., Product Value, Engineering, Marketing) to design and scale solutions/features that uncover hidden drivers of consumer behavior.
- Ensure AI outputs used for client decision-making are explainable, trustworthy and methodologically robust.
- Solution Portfolio and Business Growth
- Monitor client use and market trends for solutions in the tracking suite to decide where to enhance, maintain, or sunset.
- Ensure all solutions/features deliver strong client value, scale and market differentiation.
- Drive balanced growth across the tracking suite to ensure the portfolio delivers sustained commercial success.
- Collaborate with data science and advanced analytics teams to identify efficiencies and advancements in modelling techniques used within equity solutions.
- Client Adoption & Commercial Go-To-Market
- Act as a trusted partner to clients and commercial teams gathering feedback to guide roadmap decisions.
- Build sales narratives and training materials that make solutions/features (including if AI-based) accessible and compelling.
- Support client conversations as a solution evangelist for Toluna’s Brand equity tracking offer & selectively consult on the biggest pitches.
- Develop solution adoption playbooks and enablement materials that help clients confidently use our solutions -- especially new AI-driven measures/predictions.
- Collaborate with sales and marketing to position AI-driven measurement and prediction as a competitive differentiator.
- Advocacy & Driving Influence
- Contribute to Toluna’s thought leadership on brand health and tracking through white papers, webinars and industry conferences.
- Stay ahead of AI trends and competitive moves to ensure Toluna leads the industry’s transformation.
- Reinforce and embed Toluna’s brand equity frameworks and philosophy across solution suites, thought leadership, and marketing content.
Your Profile:
- 10+ years of experience designing, analyzing, and advising on brand health and tracking studies, with deep expertise in equity frameworks, KPIs, and time series analysis.
- Recognized internal or external credibility as a subject-matter expert in brand equity and tracking measurement.
- Solid understanding of AI/ML concepts (NLP, genAI, predictive models) and how they apply to consumer insights.
- Ability to translate AI outputs into clear insights and recommendations.
- Strong client-facing communication skills with proven experience supporting sales, adoption or customer success.
- Strong collaborator who works well in/with cross-functional teams (e.g., engineering, research, ops, innovation, platform, sales, product, etc.).
- Ability to identify high-value client needs and/or hesitancies, segment clients & align solutions/features to different needs and adoption profiles.
- Ability to design and coordinate the execution of experiments to test and validate new solutions and features.
Our Values:
- Acting with Ownership - Demonstrating individual accountability.
- Bringing a forward mindset - Being action-oriented, bold and entrepreneurial.
- Collaborating with Curiosity - Exhibiting teamwork through togetherness.
- Discussing openly, committing jointly - Sharing your views openly.
- Embracing empathy - Being egoless & caring.
What we Offer:
At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board.
Solution Portfolio Lead employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Solution Portfolio Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections are when it comes to landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience with brand equity and AI-driven solutions.
✨Tip Number 3
Showcase your expertise! Create a portfolio or a presentation that highlights your past successes in brand health and tracking studies. This will help you stand out and demonstrate your value to potential employers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Solution Portfolio Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Solution Portfolio Lead role. Highlight your experience with brand equity tracking and AI-driven solutions, as this will show us you understand what we're looking for.
Showcase Your Expertise: Don’t hold back on sharing your knowledge! We want to see your deep expertise in brand health and tracking studies. Use specific examples to demonstrate how you've successfully applied your skills in previous roles.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured responses that get straight to the heart of your experience and how it aligns with our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at Toluna
✨Know Your AI Inside Out
Since the role involves integrating AI into measurement and prediction, make sure you brush up on your AI/ML concepts. Be ready to discuss how these technologies can enhance consumer insights and provide specific examples of their application in brand equity tracking.
✨Showcase Your Collaboration Skills
This position requires working closely with various teams like engineering and marketing. Prepare to share examples of past collaborations where you successfully brought together different stakeholders to achieve a common goal. Highlight your ability to communicate effectively across functions.
✨Understand Client Needs
Demonstrating your ability to identify high-value client needs is crucial. Think of instances where you've tailored solutions to meet specific client requirements. Be ready to discuss how you would approach gathering feedback from clients to guide product development.
✨Be a Solution Evangelist
As a solution portfolio lead, you'll need to advocate for your offerings. Prepare to articulate compelling sales narratives and training materials that make your solutions accessible. Practice explaining complex concepts in simple terms, especially when it comes to AI-driven features.
