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- Tasks: Lead and manage qualitative research projects from design to analysis and client presentation.
- Company: Toluna is a global leader in research and insights, partnering with top brands worldwide.
- Benefits: Enjoy competitive salaries, diverse benefits, and opportunities for career progression in a multicultural environment.
- Why this job: Join a dynamic team working on exciting projects that influence major brands and drive impactful decisions.
- Qualifications: 4+ years of qualitative research experience and strong communication skills are essential.
- Other info: We value diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 28800 - 43200 £ per year.
About Us:
Toluna is the global research and insights leader that enables businesses to make smarter, insight-driven decisions – faster. We partner with the world’s leading brands, delivering impact through our advanced technology platform, comprehensive solution portfolio, global first-party panel, and world-class team of research experts. We are making investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding. Furthermore, our growing qualitative research team is already delivering outstanding work, seamlessly blending traditional approaches with innovative methodologies. We\’re proud to be partnering with a diverse range of clients on exciting, thought-provoking projects covering topics from tea to lingerie, and from banking to burgers, both B2C and B2B. Toluna operates in 70+ countries, redefining the future of insights. Learn more at www.tolunacorporate.com
Introduction:
To grow our team in the UK, we are looking for a Research Manager to join our team.
The Research Manager should be someone with experience in, and a passion for, qualitative research and will be responsible for coordinating and executing qualitative market research studies. This includes project scheduling and execution; screener and discussion guide design; moderating and managing fieldwork, reporting and analysis; client management; and serving as a liaison with internal and external operations teams.
Responsibilities:
- End-to-end management of qualitative research projects – lead and manage qualitative projects utilising various research platforms, from research design stage through moderation/fieldwork, and into analysis, report writing, and presenting to clients.
- Independently lead and manage small to medium size qualitative studies and manage more complex studies in collaboration with Qualitative Directors.
- Responsible for supporting both local and international projects/teams.
- Collaborate and coordinate with both internal and external teams to support smooth running of projects – field and operations teams, moderators, recruiters, etc.
- Design & moderate innovative and tailored research approaches across a variety of methodologies (e.g., groups, depths, online communities, ethnography, etc.).
- Conduct in-depth analysis and create compelling, story-led outputs that influence client decision-making.
- Ensure projects are delivered on time, on budget, and to the highest quality.
- Manage client relationships and expectations through quality service delivery and act as a trusted consultant, offering strategic insight and guidance throughout the research process.
- Provide clear, constructive feedback and contribute to a collaborative and inclusive culture.
Skills and Experience:
- Ideally 4+ years’ experience of qualitative consumer research.
- A demonstrated record in conducting end-to-end research independently.
- Knowledge of both traditional and advanced forms of qualitative data collection methodologies and techniques, analysis, and interpretation with the ability to apply to agency work.
- Experience in using various technology platforms for online synchronous and asynchronous qualitative research.
- You are curious, open-minded, have a love for details while keeping in mind the bigger picture.
- Excellent communication skills, ability to translate data from a diverse array of inputs and crafting a cohesive, compelling narrative.
Our Values:
- Acting with Ownership- Demonstrating individual accountability
- Bringing a forward mindset- Being action-oriented, bold and entrepreneurial
- Collaborating with Curiosity- Exhibiting teamwork through togetherness
- Discussing openly, committing jointly- Sharing your views openly
- Embracing empathy- Being egoless & caring
What we Offer
At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board.
Benefits
Professional & personal growth: Training opportunities and career development plan.
Financial package: Competitive salary, performance bonus.
Health: Private medical insurance.
Office comfort & fun: Central building location, relaxing room (X-box, Ping Pong
table).
Work-life balance: Working from home policy.
Join our global team. We welcome big thinking and reward great work.
Research Manager (Qual) employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research Manager (Qual)
✨Tip Number 1
Familiarise yourself with the latest qualitative research methodologies. Since the role involves innovative approaches, showcasing your knowledge of both traditional and advanced techniques can set you apart during interviews.
✨Tip Number 2
Network with professionals in the qualitative research field. Attend industry events or webinars to connect with current Research Managers or Qualitative Directors, as they can provide insights into the role and potentially refer you.
✨Tip Number 3
Prepare to discuss your experience with project management tools and technology platforms used for qualitative research. Being able to articulate how you've successfully managed projects using these tools will demonstrate your readiness for the role.
✨Tip Number 4
Showcase your communication skills by preparing a compelling narrative about your past research projects. Be ready to explain how your insights influenced client decisions, as this aligns with the responsibilities of the Research Manager position.
We think you need these skills to ace Research Manager (Qual)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and skills required for the Research Manager position at Toluna. Tailor your application to highlight your relevant experience in qualitative research and project management.
Craft a Compelling CV: Your CV should clearly outline your experience in qualitative research, including specific projects you've managed. Use bullet points to detail your achievements and ensure it aligns with the job description provided by Toluna.
Write a Tailored Cover Letter: In your cover letter, express your passion for qualitative research and how your background makes you a perfect fit for Toluna. Mention specific methodologies you are familiar with and how you can contribute to their innovative research approaches.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure that your application is well-written and free of errors. Use clear and concise language to demonstrate your ability to translate complex data into compelling narratives.
How to prepare for a job interview at Toluna
✨Showcase Your Qualitative Research Passion
Make sure to express your enthusiasm for qualitative research during the interview. Share specific examples of projects you've worked on, highlighting your role in the end-to-end management and how you’ve applied innovative methodologies.
✨Demonstrate Your Project Management Skills
Be prepared to discuss your experience in managing qualitative research projects. Talk about how you handle project scheduling, execution, and client management, ensuring you convey your ability to deliver on time and within budget.
✨Highlight Your Communication Abilities
Since excellent communication is key for this role, practice articulating complex ideas clearly. Prepare to explain how you translate data into compelling narratives that influence client decision-making, showcasing your storytelling skills.
✨Emphasise Collaboration and Teamwork
Toluna values collaboration, so be ready to discuss how you work with internal and external teams. Share examples of how you’ve contributed to a positive team culture and how you manage relationships with clients and colleagues alike.