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- Tasks: Lead and manage qualitative research projects from design to analysis and client presentation.
- Company: Toluna is a global leader in research and insights, partnering with top brands worldwide.
- Benefits: Enjoy competitive salaries, diverse benefits, and opportunities for career progression in a multicultural environment.
- Other info: We value diversity and inclusivity, welcoming applicants from all backgrounds.
- Why this job: Join a dynamic team working on exciting projects that influence major brands and drive impactful decisions.
- Qualifications: 4+ years of qualitative research experience and strong communication skills are essential.
The predicted salary is between 28800 - 42000 £ per year.
About Us:
Toluna is the global research and insights leader that enables businesses to make smarter, insight-driven decisions – faster. We partner with the world’s leading brands, delivering impact through our advanced technology platform, comprehensive solution portfolio, global first-party panel, and world-class team of research experts. We are making investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding. Furthermore, our growing qualitative research team is already delivering outstanding work, seamlessly blending traditional approaches with innovative methodologies. We\’re proud to be partnering with a diverse range of clients on exciting, thought-provoking projects covering topics from tea to lingerie, and from banking to burgers, both B2C and B2B. Toluna operates in 70+ countries, redefining the future of insights. Learn more at www.tolunacorporate.com
Introduction:
To grow our team in the UK, we are looking for a Research Manager to join our team.
The Research Manager should be someone with experience in, and a passion for, qualitative research and will be responsible for coordinating and executing qualitative market research studies. This includes project scheduling and execution; screener and discussion guide design; moderating and managing fieldwork, reporting and analysis; client management; and serving as a liaison with internal and external operations teams.
Responsibilities:
- End-to-end management of qualitative research projects – lead and manage qualitative projects utilising various research platforms, from research design stage through moderation/fieldwork, and into analysis, report writing, and presenting to clients.
- Independently lead and manage small to medium size qualitative studies and manage more complex studies in collaboration with Qualitative Directors.
- Responsible for supporting both local and international projects/teams.
- Collaborate and coordinate with both internal and external teams to support smooth running of projects – field and operations teams, moderators, recruiters, etc.
- Design & moderate innovative and tailored research approaches across a variety of methodologies (e.g., groups, depths, online communities, ethnography, etc.).
- Conduct in-depth analysis and create compelling, story-led outputs that influence client decision-making.
- Ensure projects are delivered on time, on budget, and to the highest quality.
- Manage client relationships and expectations through quality service delivery and act as a trusted consultant, offering strategic insight and guidance throughout the research process.
- Provide clear, constructive feedback and contribute to a collaborative and inclusive culture.
Skills and Experience:
- Ideally 4+ years’ experience of qualitative consumer research.
- A demonstrated record in conducting end-to-end research independently.
- Knowledge of both traditional and advanced forms of qualitative data collection methodologies and techniques, analysis, and interpretation with the ability to apply to agency work.
- Experience in using various technology platforms for online synchronous and asynchronous qualitative research.
- You are curious, open-minded, have a love for details while keeping in mind the bigger picture.
- Excellent communication skills, ability to translate data from a diverse array of inputs and crafting a cohesive, compelling narrative.
Our Values:
- Acting with Ownership- Demonstrating individual accountability
- Bringing a forward mindset- Being action-oriented, bold and entrepreneurial
- Collaborating with Curiosity- Exhibiting teamwork through togetherness
- Discussing openly, committing jointly- Sharing your views openly
- Embracing empathy- Being egoless & caring
What We Offer:
At Toluna you will find an exciting and multicultural place to work. We employ the best and the brightest in our industry and we are always looking for rising stars to join our team.
We are proud of our staff members, and we offer competitive salaries, a wide range of benefits and the chance to progress your career within a truly global organization.
Toluna is an equal opportunities employer. We commit to keeping Toluna an inclusive, respectful, equal, and diverse workplace. One small way we’re focused on moving ourselves – and the world- forward.
With +40 million influencers across the globe, we look like you do, like the world does: made up of every ethnicity, social background, sexual orientation, religion, gender, age, or ability.
Join our global team. We welcome big thinking and reward great work.
Locations
Research Manager (Qual) employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research Manager (Qual)
✨Tip Number 1
Familiarise yourself with the latest qualitative research methodologies. Since the role involves innovative approaches, showcasing your knowledge of both traditional and advanced techniques can set you apart during interviews.
✨Tip Number 2
Network with professionals in the qualitative research field. Attend industry events or webinars to connect with others and gain insights into current trends, which can help you demonstrate your passion and commitment to the role.
✨Tip Number 3
Prepare to discuss specific projects you've managed in the past. Be ready to share examples that highlight your end-to-end project management skills, as well as your ability to deliver high-quality results on time and within budget.
✨Tip Number 4
Showcase your communication skills by practising how to present complex data in a clear and compelling way. This is crucial for the role, as you'll need to influence client decision-making through your findings.
We think you need these skills to ace Research Manager (Qual)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Research Manager position at Toluna. Understand the key responsibilities and required skills, as this will help you tailor your application effectively.
Tailor Your CV: Customise your CV to highlight relevant experience in qualitative research. Emphasise your project management skills, familiarity with various methodologies, and any technology platforms you've used in past roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for qualitative research and your understanding of Toluna's values. Mention specific projects or experiences that align with the responsibilities outlined in the job description.
Showcase Your Communication Skills: In both your CV and cover letter, demonstrate your excellent communication skills. Provide examples of how you've translated complex data into compelling narratives, as this is crucial for the role.
How to prepare for a job interview at Toluna
✨Showcase Your Qualitative Research Passion
Make sure to express your enthusiasm for qualitative research during the interview. Share specific examples of projects you've worked on and how they align with Toluna's innovative methodologies.
✨Demonstrate Project Management Skills
Be prepared to discuss your experience in managing qualitative research projects from start to finish. Highlight your ability to coordinate with various teams and ensure timely delivery while maintaining quality.
✨Prepare for Client Management Scenarios
Since client relationships are crucial, think of examples where you've successfully managed client expectations. Be ready to discuss how you provide strategic insights and maintain a collaborative approach.
✨Emphasise Communication Skills
Toluna values excellent communication, so be sure to demonstrate your ability to translate complex data into compelling narratives. Practice articulating your thoughts clearly and confidently during the interview.