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- Tasks: Lead and manage qualitative research projects from design to analysis and client presentation.
- Company: Toluna is a global leader in research and insights, partnering with top brands worldwide.
- Benefits: Enjoy competitive salaries, diverse benefits, and opportunities for career progression in a multicultural environment.
- Why this job: Join a dynamic team working on exciting projects that influence major brands and drive impactful decisions.
- Qualifications: 4 years of qualitative research experience, strong communication skills, and a passion for innovative methodologies.
- Other info: Toluna values diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 21600 - 36000 £ per year.
About Us:
Toluna is the global research and insights leader that enables businesses to make smarter, insight-driven decisions – faster. We partner with the world’s leading brands, delivering impact through our advanced technology platform, comprehensive solution portfolio, global first-party panel, and world-class team of research experts. We are making investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding. Furthermore, our growing qualitative research team is already delivering outstanding work, seamlessly blending traditional approaches with innovative methodologies. We\’re proud to be partnering with a diverse range of clients on exciting, thought-provoking projects covering topics from tea to lingerie, and from banking to burgers, both B2C and B2B. Toluna operates in 70+ countries, redefining the future of insights. Learn more at
Introduction:
To grow our team in the UK, we are looking for a Research Manager to join our team.
The Research Manager should be someone with experience in, and a passion for, qualitative research and will be responsible for coordinating and executing qualitative market research studies. This includes project scheduling and execution; screener and discussion guide design; moderating and managing fieldwork, reporting and analysis; client management; and serving as a liaison with internal and external operations teams.
Responsibilities:
- End-to-end management of qualitative research projects – lead and manage qualitative projects utilising various research platforms, from research design stage through moderation/fieldwork, and into analysis, report writing, and presenting to clients.
- Independently lead and manage small to medium size qualitative studies and manage more complex studies in collaboration with Qualitative Directors.
- Responsible for supporting both local and international projects/teams.
- Collaborate and coordinate with both internal and external teams to support smooth running of projects – field and operations teams, moderators, recruiters, etc.
- Design & moderate innovative and tailored research approaches across a variety of methodologies (e.g., groups, depths, online communities, ethnography, etc.).
- Conduct in-depth analysis and create compelling, story-led outputs that influence client decision-making.
- Ensure projects are delivered on time, on budget, and to the highest quality.
- Manage client relationships and expectations through quality service delivery and act as a trusted consultant, offering strategic insight and guidance throughout the research process.
- Provide clear, constructive feedback and contribute to a collaborative and inclusive culture.
Skills and Experience:
- Ideally 4+ years’ experience of qualitative consumer research.
- A demonstrated record in conducting end-to-end research independently.
- Knowledge of both traditional and advanced forms of qualitative data collection methodologies and techniques, analysis, and interpretation with the ability to apply to agency work.
- Experience in using various technology platforms for online synchronous and asynchronous qualitative research.
- You are curious, open-minded, have a love for details while keeping in mind the bigger picture.
- Excellent communication skills, ability to translate data from a diverse array of inputs and crafting a cohesive, compelling narrative.
Our Values:
- A cting with Ownership- Demonstrating individual accountability
- B ringing a forward mindset- Being action-oriented, bold and entrepreneurial
- C ollaborating with Curiosity- Exhibiting teamwork through togetherness
- D iscussing openly, committing jointly- Sharing your views openly
- E mbracing empathy- Being egoless & caring
What We Offer:
At Toluna you will find an exciting and multicultural place to work. We employ the best and the brightest in our industry and we are always looking for rising stars to join our team.
We are proud of our staff members, and we offer competitive salaries, a wide range of benefits and the chance to progress your career within a truly global organization.
Toluna is an equal opportunities employer. We commit to keeping Toluna an inclusive, respectful, equal, and diverse workplace. One small way we’re focused on moving ourselves – and the world- forward.
With +40 million influencers across the globe, we look like you do, like the world does: made up of every ethnicity, social background, sexual orientation, religion, gender, age, or ability.
Join our global team. We welcome big thinking and reward great work.
Research Manager (Qual) employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research Manager (Qual)
✨Tip Number 1
Familiarise yourself with the latest qualitative research methodologies. Since the role involves innovative approaches, showcasing your knowledge of both traditional and advanced techniques can set you apart during interviews.
✨Tip Number 2
Network with professionals in the qualitative research field. Attend industry events or webinars to connect with current employees at Toluna or similar companies, as personal referrals can significantly boost your chances.
✨Tip Number 3
Prepare to discuss your previous projects in detail. Be ready to explain how you managed end-to-end qualitative studies, including any challenges faced and how you overcame them, as this demonstrates your problem-solving skills.
✨Tip Number 4
Showcase your communication skills by practising how to present complex data in a clear and engaging manner. This is crucial for the role, as you'll need to create compelling narratives that influence client decision-making.
We think you need these skills to ace Research Manager (Qual)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in qualitative research. Focus on specific projects you've managed, methodologies you've used, and any technology platforms you're familiar with. This will show Toluna that you have the relevant skills for the Research Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for qualitative research and how it aligns with Toluna's mission. Mention specific experiences that demonstrate your ability to manage end-to-end research projects and your collaborative approach to working with teams.
Showcase Your Communication Skills: Since excellent communication is key for this role, consider including examples of how you've effectively translated complex data into compelling narratives in your application. This could be through previous reports or presentations you've delivered.
Highlight Your Curiosity and Open-Mindedness: Toluna values curiosity and an open mindset. In your application, share instances where your curiosity led to innovative research approaches or solutions. This will resonate well with their company culture and values.
How to prepare for a job interview at Toluna
✨Showcase Your Qualitative Research Passion
Make sure to express your enthusiasm for qualitative research during the interview. Share specific examples of projects you've worked on, highlighting your role in the end-to-end management and how you’ve applied various methodologies.
✨Demonstrate Your Analytical Skills
Prepare to discuss how you conduct in-depth analysis and create compelling narratives from data. Bring examples of reports or presentations you've delivered that influenced client decision-making, showcasing your ability to translate complex data into actionable insights.
✨Highlight Your Collaboration Experience
Since the role involves working with both internal and external teams, be ready to talk about your experience in collaborating with different stakeholders. Discuss how you ensure smooth project execution and manage client relationships effectively.
✨Emphasise Your Adaptability and Curiosity
Toluna values a forward mindset and curiosity. Be prepared to share instances where you adapted to new challenges or explored innovative research approaches. This will demonstrate your alignment with their company values and your readiness to contribute to their dynamic environment.
