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For Companies At a Glance
- Tasks: Lead global incentive strategies and enhance brand loyalty for our proprietary panel.
- Company: Toluna, a global leader in research and insights with a diverse workplace.
- Benefits: Competitive pay, great benefits, and opportunities for growth within a global team.
- Other info: Join a collaborative team that values diversity and encourages big thinking.
- Why this job: Make a real impact by driving innovative loyalty initiatives across global markets.
- Qualifications: 5+ years in brand loyalty or incentive management with strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Introduction
We are looking for an experienced and strategic Incentive & Brand Loyalty Strategy Lead to own and drive the global incentive strategy and Toluna loyalty program for our proprietary panel, with responsibility for increasing panelist lifetime value, improving panel yield, reducing attrition and positively impacting gross margin through innovative, data-driven loyalty and incentive initiatives across global markets.
Responsibilities:
- Own and execute the global incentive strategy and Toluna loyalty program for Toluna’s panel.
- Lead the Incentive Team, ensuring successful execution of strategic initiatives and operational excellence.
- Manage the global panel incentive budget, driving savings through economies of scale while maintaining panelist satisfaction.
- Develop initiatives to onboard, retain and increase the lifetime value of panelists through recognition, rewards, gamification and automation.
- Drive the Brand Loyalty strategy in collaboration with global panel experts to improve brand image, reputation and user experience.
- Monitor incentive KPIs, panel yield, redemption performance and loyalty metrics through a comprehensive reporting suite.
- Conduct ongoing A/B testing to optimize incentive initiatives and improve effectiveness.
- Identify innovation and optimization opportunities within panel management to support Toluna’s market leadership.
- Collaborate closely with internal stakeholders including Supply, Finance, Legal, Sales, Product, R&D, Digital Operations and Data Quality teams.
- Partner with R&D and Product teams to improve incentive management technology, automation, system integrations and user experience.
- Define and document business rules, briefs, processes, procedures, data requirements and technical requirements related to incentive management.
- Analyze incentive performance at macro and micro level to identify improvement areas and lead solution implementation.
- Support the highest quality of panelists in collaboration with the Quality Team.
- Own third-party/client panel building feasibility, pricing and incentive recommendations.
- Benchmark loyalty programs across industries and regions to bring fresh ideas and innovation to Toluna’s offering.
Your Profile:
- 5+ years of experience in a senior Brand Loyalty, Incentive Management, CRM, Rewards or Customer Engagement role.
- Strong expertise in loyalty programs, incentive strategies and user retention initiatives.
- Experience creating and executing innovative, data-driven strategies at regional or global level.
- Experienced in marketing, brand loyalty, gamification, technology, data driven and ideally with a good grasp of the market research industry.
- Strong analytical skills, with the ability to define, track and improve KPIs.
- Experience managing budgets and optimizing costs while maintaining service quality.
- Previous people management experience, ideally 3+ years managing a team of at least 2 people.
- Strong project management skills, including the ability to lead complex initiatives across multiple stakeholders.
- Ability to work autonomously, make decisions and deliver objectives with limited supervision.
- Excellent stakeholder management and communication skills.
- Experience working with reporting tools such as Power BI, as well as Microsoft Office Suite.
- Ability to document processes, business rules and technical requirements clearly.
- Knowledge of the market research industry is a strong advantage.
- Fluent English.
Our Values
- Acting with Ownership: Demonstrating individual accountability
- Bringing a Forward Mindset: Being action-oriented, bold & entrepreneurial
- Collaborating with Curiosity: Exhibiting teamwork through togetherness
- Discussing openly, committing jointly: Sharing your views openly
- Embracing Empathy: Being egoless & caring
What We Offer
At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board.
Join our global team. We welcome big thinking and reward great work.
Panel Brand Manager in Reading employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Panel Brand Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Toluna. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching Toluna's values and recent projects. Show us you’re not just another candidate but someone who truly gets what we do!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Incentive & Brand Loyalty Strategy Lead. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows us you’re serious about joining our team.
We think you need these skills to ace Panel Brand Manager in Reading
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to drive brand loyalty and incentive strategies at Toluna.
Tailor Your Experience: Make sure to highlight your relevant experience in brand loyalty and incentive management. We love seeing how your background aligns with our needs, so don’t hold back on those specific achievements!
Be Data-Driven: Since we’re all about making smarter, data-driven decisions, include examples of how you've used data to inform your strategies. Show us your analytical skills and how they’ve led to successful outcomes in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Toluna
✨Know Your Stuff
Before the interview, dive deep into Toluna's mission and values. Understand their approach to brand loyalty and incentive strategies. This will not only show your genuine interest but also help you align your experience with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your expertise in loyalty programs and incentive management. Use the STAR method (Situation, Task, Action, Result) to structure your responses and demonstrate your impact.
✨Be Data-Driven
Since the role involves a lot of data analysis, be ready to discuss how you've used data to drive decisions in previous positions. Bring examples of KPIs you've tracked and how you've optimised strategies based on your findings.
✨Engage with Questions
Prepare thoughtful questions about Toluna’s current initiatives and future plans for their loyalty program. This shows your enthusiasm and helps you gauge if the company culture aligns with your values.