At a Glance
- Tasks: Lead global incentive strategy and loyalty program for Toluna's panel.
- Company: Join Toluna, a global leader in research and insights with a diverse culture.
- Benefits: Competitive pay, great benefits, and opportunities for growth.
- Other info: Collaborative environment focused on innovation and personal development.
- Why this job: Make a real impact on brand loyalty and user experience globally.
- Qualifications: 5+ years in brand loyalty or incentive management with strong analytical skills.
The predicted salary is between 60000 - 75000 € per year.
About Us
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 26 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Introduction
We are looking for an experienced and strategic Incentive & Brand Loyalty Strategy Lead to own and drive the global incentive strategy and Toluna loyalty program for our proprietary panel, with responsibility for increasing panelist lifetime value, improving panel yield, reducing attrition and positively impacting gross margin through innovative, data-driven loyalty and incentive initiatives across global markets.
Responsibilities:
- Own and execute the global incentive strategy and Toluna loyalty program for Toluna’s panel.
- Lead the Incentive Team, ensuring successful execution of strategic initiatives and operational excellence.
- Manage the global panel incentive budget, driving savings through economies of scale while maintaining panelist satisfaction.
- Develop initiatives to onboard, retain and increase the lifetime value of panelists through recognition, rewards, gamification and automation.
- Drive the Brand Loyalty strategy in collaboration with global panel experts to improve brand image, reputation and user experience.
- Monitor incentive KPIs, panel yield, redemption performance and loyalty metrics through a comprehensive reporting suite.
- Conduct ongoing A/B testing to optimize incentive initiatives and improve effectiveness.
- Identify innovation and optimization opportunities within panel management to support Toluna’s market leadership.
- Collaborate closely with internal stakeholders including Supply, Finance, Legal, Sales, Product, R&D, Digital Operations and Data Quality teams.
- Partner with R&D and Product teams to improve incentive management technology, automation, system integrations and user experience.
- Define and document business rules, briefs, processes, procedures, data requirements and technical requirements related to incentive management.
- Analyze incentive performance at macro and micro level to identify improvement areas and lead solution implementation.
- Support the highest quality of panelists in collaboration with the Quality Team.
- Own third-party/client panel building feasibility, pricing and incentive recommendations.
- Benchmark loyalty programs across industries and regions to bring fresh ideas and innovation to Toluna’s offering.
Your Profile:
- 5+ years of experience in a senior Brand Loyalty, Incentive Management, CRM, Rewards or Customer Engagement role.
- Strong expertise in loyalty programs, incentive strategies and user retention initiatives.
- Experience creating and executing innovative, data-driven strategies at regional or global level.
- Experienced in marketing, brand loyalty, gamification, technology, data driven and ideally with a good grasp of the market research industry.
- Strong analytical skills, with the ability to define, track and improve KPIs.
- Experience managing budgets and optimizing costs while maintaining service quality.
- Previous people management experience, ideally 3+ years managing a team of at least 2 people.
- Strong project management skills, including the ability to lead complex initiatives across multiple stakeholders.
- Ability to work autonomously, make decisions and deliver objectives with limited supervision.
- Excellent stakeholder management and communication skills.
- Experience working with reporting tools such as Power BI, as well as Microsoft Office Suite.
- Ability to document processes, business rules and technical requirements clearly.
- Knowledge of the market research industry is a strong advantage.
- Fluent English.
Our Values
- Acting with Ownership: Demonstrating individual accountability
- Bringing a Forward Mindset: Being action-oriented, bold & entrepreneurial
- Collaborating with Curiosity: Exhibiting teamwork through togetherness
- Discussing openly, committing jointly: Sharing your views openly
- Embracing Empathy: Being egoless & caring
What We Offer
At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board. Join our global team. We welcome big thinking and reward great work.
Panel Brand Manager - Maternity Cover in Portsmouth employer: Toluna
Toluna is an exceptional employer that fosters a diverse and inclusive workplace, offering competitive pay and comprehensive benefits. With a strong focus on employee growth and development, team members are encouraged to thrive within a global community that values innovation and collaboration. Located in a dynamic environment, Toluna provides unique opportunities to work with leading brands and make a meaningful impact in the research and insights industry.
StudySmarter Expert Advice🤫
We think this is how you could land Panel Brand Manager - Maternity Cover in Portsmouth
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it aligns with the role. Keep it concise but impactful – think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the position. Plus, it’s a great way to reiterate your fit for the role.
We think you need these skills to ace Panel Brand Manager - Maternity Cover in Portsmouth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Panel Brand Manager role. Highlight your experience in brand loyalty and incentive management, and show us how your skills align with our needs at Toluna.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use specific examples of how you’ve driven results in previous roles, especially in areas like user retention and loyalty strategies.
Be Authentic:Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional experience. Share your passion for insights and data-driven decision-making!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at Toluna.
How to prepare for a job interview at Toluna
✨Know Your Numbers
Before the interview, brush up on key metrics related to brand loyalty and incentive strategies. Be ready to discuss how you've used data to drive decisions in your previous roles. This will show that you understand the importance of analytics in improving panel yield and retention.
✨Showcase Your Leadership Skills
Since this role involves managing a team, prepare examples of how you've successfully led teams in the past. Highlight your experience in motivating others and driving strategic initiatives. This will demonstrate your capability to lead the Incentive Team effectively.
✨Familiarise Yourself with Toluna's Values
Take some time to understand Toluna's core values: Ownership, Forward Mindset, Curiosity, Open Discussion, and Empathy. Think of examples from your career that align with these values, as they will likely come up during the interview.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to incentive management or brand loyalty. Practice articulating your thought process and decision-making skills in these scenarios, as it will showcase your strategic thinking and problem-solving abilities.
