At a Glance
- Tasks: Lead global incentive strategy and loyalty programme for our panel, driving engagement and satisfaction.
- Company: Join Toluna, a global leader in research and insights with a diverse and inclusive culture.
- Benefits: Competitive pay, great benefits, and opportunities for personal and professional growth.
- Other info: Collaborate with a world-class team and contribute to a community of over 72 million people.
- Why this job: Make a real impact by enhancing brand loyalty and innovating incentive strategies on a global scale.
- Qualifications: 5+ years in brand loyalty or incentive management, strong analytical and project management skills.
The predicted salary is between 60000 - 80000 € per year.
About Us
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 26 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Introduction
We are looking for an experienced and strategic Incentive & Brand Loyalty Strategy Lead to own and drive the global incentive strategy and Toluna loyalty program for our proprietary panel, with responsibility for increasing panelist lifetime value, improving panel yield, reducing attrition and positively impacting gross margin through innovative, data-driven loyalty and incentive initiatives across global markets.
Responsibilities:
- Own and execute the global incentive strategy and Toluna loyalty program for Toluna’s panel.
- Lead the Incentive Team, ensuring successful execution of strategic initiatives and operational excellence.
- Manage the global panel incentive budget, driving savings through economies of scale while maintaining panelist satisfaction.
- Develop initiatives to onboard, retain and increase the lifetime value of panelists through recognition, rewards, gamification and automation.
- Drive the Brand Loyalty strategy in collaboration with global panel experts to improve brand image, reputation and user experience.
- Monitor incentive KPIs, panel yield, redemption performance and loyalty metrics through a comprehensive reporting suite.
- Conduct ongoing A/B testing to optimize incentive initiatives and improve effectiveness.
- Identify innovation and optimization opportunities within panel management to support Toluna’s market leadership.
- Collaborate closely with internal stakeholders including Supply, Finance, Legal, Sales, Product, R&D, Digital Operations and Data Quality teams.
- Partner with R&D and Product teams to improve incentive management technology, automation, system integrations and user experience.
- Define and document business rules, briefs, processes, procedures, data requirements and technical requirements related to incentive management.
- Analyze incentive performance at macro and micro level to identify improvement areas and lead solution implementation.
- Support the highest quality of panelists in collaboration with the Quality Team.
- Own third-party/client panel building feasibility, pricing and incentive recommendations.
- Benchmark loyalty programs across industries and regions to bring fresh ideas and innovation to Toluna’s offering.
Your Profile:
- 5+ years of experience in a senior Brand Loyalty, Incentive Management, CRM, Rewards or Customer Engagement role.
- Strong expertise in loyalty programs, incentive strategies and user retention initiatives.
- Experience creating and executing innovative, data-driven strategies at regional or global level.
- Experienced in marketing, brand loyalty, gamification, technology, data driven and ideally with a good grasp of the market research industry.
- Strong analytical skills, with the ability to define, track and improve KPIs.
- Experience managing budgets and optimizing costs while maintaining service quality.
- Previous people management experience, ideally 3+ years managing a team of at least 2 people.
- Strong project management skills, including the ability to lead complex initiatives across multiple stakeholders.
- Ability to work autonomously, make decisions and deliver objectives with limited supervision.
- Excellent stakeholder management and communication skills.
- Experience working with reporting tools such as Power BI, as well as Microsoft Office Suite.
- Ability to document processes, business rules and technical requirements clearly.
- Knowledge of the market research industry is a strong advantage.
- Fluent English.
Our Values
- Acting with Ownership: Demonstrating individual accountability
- Bringing a Forward Mindset: Being action-oriented, bold & entrepreneurial
- Collaborating with Curiosity: Exhibiting teamwork through togetherness
- Discussing openly, committing jointly: Sharing your views openly
- Embracing Empathy: Being egoless & caring
What We Offer
At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board.
Join our global team. We welcome big thinking and reward great work.
Panel Brand Manager - Maternity Cover employer: Toluna
Toluna is an exceptional employer that fosters a welcoming and diverse workplace, offering competitive pay and comprehensive benefits. With a strong emphasis on employee growth and collaboration, team members are encouraged to thrive in a culture that values innovation and accountability. Working at Toluna not only provides the opportunity to make a significant impact on global insights but also allows for personal development within a supportive and dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Panel Brand Manager - Maternity Cover
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role. Keep it concise but impactful – you want to leave a lasting impression.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can set you apart from other candidates and shows your enthusiasm for the position.
We think you need these skills to ace Panel Brand Manager - Maternity Cover
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in brand loyalty and incentive management. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Analytical Skills:Since we’re all about data-driven decisions, it’s crucial to demonstrate your analytical prowess. Include examples of how you’ve tracked and improved KPIs in previous roles. This will show us you can handle the numbers side of things!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. This helps us quickly see why you’d be a great fit for the role!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at Toluna!
How to prepare for a job interview at Toluna
✨Know Your Stuff
Before the interview, dive deep into Toluna's mission and values. Understand their approach to brand loyalty and incentive strategies. Being able to discuss how your experience aligns with their goals will show that you're genuinely interested and prepared.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be ready to share specific examples of how you've successfully led teams in the past. Highlight your project management skills and any innovative strategies you've implemented that improved team performance or engagement.
✨Be Data-Driven
Toluna values data-driven decision-making, so come prepared with examples of how you've used analytics to drive results in previous roles. Discuss any KPIs you've tracked and how you’ve optimised strategies based on those insights.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your curiosity about the role and the company. Inquire about their current challenges in brand loyalty or how they envision the future of their incentive programs. This shows that you're not just looking for a job, but are genuinely interested in contributing to their success.
