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For Companies At a Glance
- Tasks: Lead global incentive strategies and enhance brand loyalty for our proprietary panel.
- Company: Join Toluna, a global leader in research and insights with a diverse and inclusive culture.
- Benefits: Competitive pay, great benefits, and opportunities for personal and professional growth.
- Other info: Collaborate with a dynamic team and contribute to redefining the future of insights.
- Why this job: Make a real impact by driving innovative loyalty initiatives across global markets.
- Qualifications: 5+ years in brand loyalty or incentive management with strong analytical and project management skills.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Introduction
We are looking for an experienced and strategic Incentive & Brand Loyalty Strategy Lead to own and drive the global incentive strategy and Toluna loyalty program for our proprietary panel, with responsibility for increasing panelist lifetime value, improving panel yield, reducing attrition and positively impacting gross margin through innovative, data-driven loyalty and incentive initiatives across global markets.
Responsibilities:
- Own and execute the global incentive strategy and Toluna loyalty program for Toluna’s panel.
- Lead the Incentive Team, ensuring successful execution of strategic initiatives and operational excellence.
- Manage the global panel incentive budget, driving savings through economies of scale while maintaining panelist satisfaction.
- Develop initiatives to onboard, retain and increase the lifetime value of panelists through recognition, rewards, gamification and automation.
- Drive the Brand Loyalty strategy in collaboration with global panel experts to improve brand image, reputation and user experience.
- Monitor incentive KPIs, panel yield, redemption performance and loyalty metrics through a comprehensive reporting suite.
- Conduct ongoing A/B testing to optimize incentive initiatives and improve effectiveness.
- Identify innovation and optimization opportunities within panel management to support Toluna’s market leadership.
- Collaborate closely with internal stakeholders including Supply, Finance, Legal, Sales, Product, R&D, Digital Operations and Data Quality teams.
- Partner with R&D and Product teams to improve incentive management technology, automation, system integrations and user experience.
- Define and document business rules, briefs, processes, procedures, data requirements and technical requirements related to incentive management.
- Analyze incentive performance at macro and micro level to identify improvement areas and lead solution implementation.
- Support the highest quality of panelists in collaboration with the Quality Team.
- Own third-party/client panel building feasibility, pricing and incentive recommendations.
- Benchmark loyalty programs across industries and regions to bring fresh ideas and innovation to Toluna’s offering.
Your Profile:
- 5+ years of experience in a senior Brand Loyalty, Incentive Management, CRM, Rewards or Customer Engagement role.
- Strong expertise in loyalty programs, incentive strategies and user retention initiatives.
- Experience creating and executing innovative, data-driven strategies at regional or global level.
- Experienced in marketing, brand loyalty, gamification, technology, data driven and ideally with a good grasp of the market research industry.
- Strong analytical skills, with the ability to define, track and improve KPIs.
- Experience managing budgets and optimizing costs while maintaining service quality.
- Previous people management experience, ideally 3+ years managing a team of at least 2 people.
- Strong project management skills, including the ability to lead complex initiatives across multiple stakeholders.
- Ability to work autonomously, make decisions and deliver objectives with limited supervision.
- Excellent stakeholder management and communication skills.
- Experience working with reporting tools such as Power BI, as well as Microsoft Office Suite.
- Ability to document processes, business rules and technical requirements clearly.
- Knowledge of the market research industry is a strong advantage.
- Fluent English.
Our Values
- Acting with Ownership: Demonstrating individual accountability
- Bringing a Forward Mindset: Being action-oriented, bold & entrepreneurial
- Collaborating with Curiosity: Exhibiting teamwork through togetherness
- Discussing openly, committing jointly: Sharing your views openly
- Embracing Empathy: Being egoless & caring
What We Offer
At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board. Join our global team. We welcome big thinking and reward great work.
Panel Brand Manager employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Panel Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role. Keep it concise and focus on what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Panel Brand Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in brand loyalty and incentive management. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, it’s crucial to demonstrate your analytical prowess. Include examples of how you’ve tracked and improved KPIs in previous roles – this will really catch our eye!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points shine through. Remember, less is often more!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Toluna
✨Know Your Numbers
As a Panel Brand Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to loyalty programs and incentive strategies. Be ready to discuss how you've tracked and improved KPIs in your previous roles.
✨Showcase Your Leadership Skills
With experience managing teams being crucial for this role, prepare examples of how you've led initiatives and collaborated with various stakeholders. Highlight your project management skills and how you’ve driven complex projects to success.
✨Be Data-Driven
Toluna values innovative, data-driven strategies. Come prepared with examples of how you've used data to inform your decisions in past roles. Discuss any A/B testing you've conducted and the outcomes that resulted from those tests.
✨Embrace the Company Values
Familiarise yourself with Toluna's core values: Ownership, Forward Mindset, Curiosity, Open Discussion, and Empathy. Think of ways you've embodied these values in your work and be ready to share those stories during the interview.