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- Tasks: Lead CRM strategy and enhance user experience across multiple departments.
- Company: Join Toluna, a global leader in research and insights with a focus on innovation.
- Benefits: Competitive pay, great benefits, and global career growth opportunities.
- Other info: Be part of a diverse community connecting over 72 million people worldwide.
- Why this job: Make a real impact by driving data-driven decisions and embracing AI technology.
- Qualifications: Hands-on Salesforce experience and a passion for user adoption and change management.
The predicted salary is between 50000 - 65000 £ per year.
About us: Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Responsibilities:
- Own and evolve the CRM product vision, roadmap, and delivery, ensuring alignment with business strategy and measurable outcomes.
- Lead CRM discovery sessions across Sales, Research, Operations, Marketing, Finance, and other functions to identify pain points, opportunities, and improvement areas.
- Define, maintain, and govern CRM taxonomies, hierarchies, and data models, supporting stakeholders in making the right structural decisions.
- Ensure all CRM solutions follow best practices, security standards, and scalable architecture principles.
- Define and track success metrics such as user adoption, efficiency gains, revenue impact, and data quality improvements.
- Leverage CRM reporting and dashboards to drive insight, transparency, and decision-making.
- Identify and implement opportunities for workflow automation, process optimisation, and data quality improvement.
- Explore and assess AI-driven CRM capabilities where they create tangible business value.
- Champion user experience and adoption, ensuring solutions are intuitive, low-friction, and well-documented.
- Lead change management, training, and enablement initiatives, gathering feedback and continuously iterating on the platform.
Requirements:
- Extensive, hands-on experience with Salesforce, including deep knowledge of core CRM functionality.
- Experience working closely with admins, architects, and developers in agile delivery environments.
- Proven experience driving adoption, change management, and user enablement.
- Experience within the insights, research, or data-driven industries.
- Knowledge of databases, system integrations, or wider enterprise architecture.
- Experience evaluating or implementing CRM replacements or proprietary platforms.
- Exposure to AI-driven CRM capabilities or automation initiatives.
We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries.
CRM Manager - Travel in London employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Travel in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think about how your experience aligns with their needs. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your skills through practical examples. When discussing your experience, highlight specific projects where you’ve driven user adoption or improved data quality. This will demonstrate your hands-on expertise and make you memorable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Toluna.
We think you need these skills to ace CRM Manager - Travel in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with Salesforce and any relevant projects that showcase your skills in driving user adoption and change management.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background aligns with our mission at Toluna. Don’t forget to mention any experience you have with AI-driven capabilities!
Showcase Your Achievements: When detailing your past roles, focus on measurable outcomes. Did you improve user adoption rates or streamline processes? Quantify your achievements to show us the impact you've made in previous positions.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s straightforward and ensures your application goes directly to our hiring team. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Toluna
✨Know Your CRM Inside Out
Make sure you have a solid understanding of Salesforce and its core functionalities. Brush up on your knowledge of CRM taxonomies, hierarchies, and data models, as these will be crucial in discussions about aligning the CRM product vision with business strategy.
✨Showcase Your Change Management Skills
Prepare examples of how you've successfully driven user adoption and change management in previous roles. Be ready to discuss specific initiatives you've led that improved user experience and engagement with CRM solutions.
✨Be Ready to Discuss AI Integration
Since Toluna is investing in AI-driven capabilities, come prepared to talk about any experience you have with AI in CRM contexts. Highlight any projects where you've explored or implemented automation initiatives that created tangible business value.
✨Demonstrate Your Collaborative Spirit
The role involves working closely with various functions like Sales, Marketing, and Operations. Think of examples where you've collaborated across teams to identify pain points and implement solutions. This will show that you're not just a CRM expert but also a team player who can drive cross-functional success.