Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM initiatives, optimise processes, and drive user adoption across various teams.
- Company: Toluna, a global leader in research and insights with a focus on innovation.
- Benefits: Competitive pay, great benefits, and opportunities for career growth.
- Other info: Be part of a diverse community connecting over 72 million people globally.
- Why this job: Join a dynamic team and make a real impact in the world of data-driven decisions.
- Qualifications: Hands-on Salesforce experience and a passion for driving change and user engagement.
The predicted salary is between 35000 - 45000 £ per year.
About us: Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Responsibilities:
- Own and evolve the CRM product vision, roadmap, and delivery, ensuring alignment with business strategy and measurable outcomes.
- Lead CRM discovery sessions across Sales, Research, Operations, Marketing, Finance, and other functions to identify pain points, opportunities, and improvement areas.
- Define, maintain, and govern CRM taxonomies, hierarchies, and data models, supporting stakeholders in making the right structural decisions.
- Ensure all CRM solutions follow best practices, security standards, and scalable architecture principles.
- Define and track success metrics such as user adoption, efficiency gains, revenue impact, and data quality improvements.
- Leverage CRM reporting and dashboards to drive insight, transparency, and decision-making.
- Identify and implement opportunities for workflow automation, process optimisation, and data quality improvement.
- Explore and assess AI-driven CRM capabilities where they create tangible business value.
- Champion user experience and adoption, ensuring solutions are intuitive, low-friction, and well-documented.
- Lead change management, training, and enablement initiatives, gathering feedback and continuously iterating on the platform.
Requirements:
- Extensive, hands-on experience with Salesforce, including deep knowledge of core CRM functionality.
- Experience working closely with admins, architects, and developers in agile delivery environments.
- Proven experience driving adoption, change management, and user enablement.
- Experience within the insights, research, or data-driven industries.
- Knowledge of databases, system integrations, or wider enterprise architecture.
- Experience evaluating or implementing CRM replacements or proprietary platforms.
- Exposure to AI-driven CRM capabilities or automation initiatives.
We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries.
CRM Executive - Travel in London employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - Travel in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that CRM Executive role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your hands-on experience with Salesforce and any CRM projects you've led. We want to see how you’ve driven user adoption and change management in past roles – so bring those success stories to the table!
✨Be Ready for the Tech Talk
Brush up on your knowledge of AI-driven CRM capabilities and automation initiatives. We’re looking for someone who can not only understand these concepts but also implement them effectively. Be prepared to discuss how you can leverage technology to improve processes and drive insights.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!
We think you need these skills to ace CRM Executive - Travel in London
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let your enthusiasm for CRM shine through! We want to see how your experience aligns with our vision and how you can contribute to our goals. Make it personal and relatable!
Tailor Your CV and Cover Letter: Don’t just send a generic CV! Take the time to tailor your application to the specific role of CRM Executive. Highlight relevant experiences and skills that match the job description, especially your hands-on experience with Salesforce.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate straightforwardness, so don’t waffle on – get to the good stuff!
Apply Through Our Website: Make sure to apply through our website for the best chance of being noticed! It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Toluna
✨Know Your CRM Inside Out
Make sure you have a solid understanding of Salesforce and its core functionalities. Brush up on your knowledge of CRM taxonomies, hierarchies, and data models, as these will be crucial in demonstrating your expertise during the interview.
✨Showcase Your Change Management Skills
Prepare examples of how you've successfully driven user adoption and change management in previous roles. Be ready to discuss specific strategies you used to gather feedback and iterate on platforms, as this will highlight your ability to lead initiatives effectively.
✨Emphasise Your Data-Driven Mindset
Since Toluna values data-driven decisions, come prepared with insights on how you've tracked success metrics in past projects. Discuss how you've leveraged CRM reporting and dashboards to drive transparency and decision-making, showcasing your analytical skills.
✨Be Ready to Discuss AI Integration
With Toluna's focus on AI-driven CRM capabilities, think about any relevant experiences you've had with automation or AI in CRM systems. Prepare to share how these technologies can create tangible business value, as this will align with their vision for the future of insights.