At a Glance
- Tasks: Lead global incentive strategy and loyalty programmes to enhance panelist engagement.
- Company: Toluna, a global leader in research and insights with a focus on innovation.
- Benefits: Competitive pay, great benefits, and opportunities for career growth.
- Other info: Join a diverse team committed to inclusion and respect.
- Why this job: Make a real impact in a dynamic environment while driving brand loyalty.
- Qualifications: 5+ years in brand loyalty or incentive management with strong analytical skills.
The predicted salary is between 60000 - 75000 € per year.
About Us
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 26 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Introduction
We are looking for an experienced and strategic Incentive & Brand Loyalty Strategy Lead to own and drive the global incentive strategy and Toluna loyalty program for our proprietary panel, with responsibility for increasing panelist lifetime value, improving panel yield, reducing attrition and positively impacting gross margin through innovative, data-driven loyalty and incentive initiatives across global markets.
Responsibilities:
- Own and execute the global incentive strategy and Toluna loyalty program for Toluna’s panel.
- Lead the Incentive Team, ensuring successful execution of strategic initiatives and operational excellence.
- Manage the global panel incentive budget, driving savings through economies of scale while maintaining panelist satisfaction.
- Develop initiatives to onboard, retain and increase the lifetime value of panelists through recognition, rewards, gamification and automation.
- Drive the Brand Loyalty strategy in collaboration with global panel experts to improve brand image, reputation and user experience.
- Monitor incentive KPIs, panel yield, redemption performance and loyalty metrics through a comprehensive reporting suite.
- Conduct ongoing A/B testing to optimize incentive initiatives and improve effectiveness.
- Identify innovation and optimization opportunities within panel management to support Toluna’s market leadership.
- Collaborate closely with internal stakeholders including Supply, Finance, Legal, Sales, Product, R&D, Digital Operations and Data Quality teams.
- Partner with R&D and Product teams to improve incentive management technology, automation, system integrations and user experience.
- Define and document business rules, briefs, processes, procedures, data requirements and technical requirements related to incentive management.
- Analyze incentive performance at macro and micro level to identify improvement areas and lead solution implementation.
- Support the highest quality of panelists in collaboration with the Quality Team.
- Own third-party/client panel building feasibility, pricing and incentive recommendations.
- Benchmark loyalty programs across industries and regions to bring fresh ideas and innovation to Toluna’s offering.
Your Profile:
- 5+ years of experience in a senior Brand Loyalty, Incentive Management, CRM, Rewards or Customer Engagement role.
- Strong expertise in loyalty programs, incentive strategies and user retention initiatives.
- Experience creating and executing innovative, data-driven strategies at regional or global level.
- Experienced in marketing, brand loyalty, gamification, technology, data driven and ideally with a good grasp of the market research industry.
- Strong analytical skills, with the ability to define, track and improve KPIs.
- Experience managing budgets and optimizing costs while maintaining service quality.
- Previous people management experience, ideally 3+ years managing a team of at least 2 people.
- Strong project management skills, including the ability to lead complex initiatives across multiple stakeholders.
- Ability to work autonomously, make decisions and deliver objectives with limited supervision.
- Excellent stakeholder management and communication skills.
- Experience working with reporting tools such as Power BI, as well as Microsoft Office Suite.
- Ability to document processes, business rules and technical requirements clearly.
- Knowledge of the market research industry is a strong advantage.
- Fluent English.
Our Values
- Acting with Ownership: Demonstrating individual accountability
- Bringing a Forward Mindset: Being action-oriented, bold & entrepreneurial
- Collaborating with Curiosity: Exhibiting teamwork through togetherness
- Discussing openly, committing jointly: Sharing your views openly
- Embracing Empathy: Being egoless & caring
What We Offer
At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board.
Join our global team. We welcome big thinking and reward great work.
Locations
Panel Brand Manager - Maternity Cover in Hampshire, Portsmouth employer: Toluna
Toluna is an exceptional employer that fosters a diverse and inclusive workplace, offering competitive pay and comprehensive benefits to support employee well-being. With a strong emphasis on personal and professional growth, employees have ample opportunities to advance their careers within a global team that values collaboration, innovation, and accountability. Located in a dynamic environment, Toluna encourages big thinking and rewards outstanding contributions, making it an ideal place for those looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Panel Brand Manager - Maternity Cover in Hampshire, Portsmouth
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show us you’re genuinely interested in Toluna and how you can contribute to our mission.
✨Tip Number 3
Practice common interview questions with a friend or in front of a mirror. The more comfortable you are, the better you’ll perform when it counts!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind and show us you’re really keen on the role.
We think you need these skills to ace Panel Brand Manager - Maternity Cover in Hampshire, Portsmouth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Panel Brand Manager role. Highlight your experience in brand loyalty and incentive management, and show us how your skills align with our needs at Toluna.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use specific examples of how you’ve driven results in previous roles, especially in areas like user retention and innovative strategies.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free from jargon. This will help us understand your qualifications quickly.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Toluna
✨Know Your Stuff
Before the interview, dive deep into Toluna's mission and values. Understand their approach to brand loyalty and incentive management. This will not only show your genuine interest but also help you align your answers with what they value.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your expertise in loyalty programs and incentive strategies. Use the STAR method (Situation, Task, Action, Result) to structure your responses and demonstrate your impact.
✨Be Data-Driven
Since the role involves a lot of data analysis, be ready to discuss how you've used data to drive decisions in previous positions. Bring up any experience with reporting tools like Power BI and how you've tracked KPIs to improve performance.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about their current challenges in panel management or how they envision the future of their loyalty program. This shows your strategic thinking and genuine interest in the role.
