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For Companies At a Glance
- Tasks: Lead digital campaigns to recruit panelists and support client projects.
- Company: Toluna is a global leader in research and insights, transforming data-driven decisions.
- Benefits: Enjoy competitive pay, great benefits, and opportunities for growth in a diverse workplace.
- Why this job: Join a forward-thinking team that values collaboration and innovation while making a global impact.
- Qualifications: Degree in relevant field and 3+ years in digital marketing or e-commerce required.
- Other info: Fluency in English is essential; other languages are a plus.
The predicted salary is between 43200 - 72000 £ per year.
About Toluna
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Introduction
As the Digital Marketing Manager, you will lead digital user acquisition campaigns to grow our market research panels globally. Your focus will be on acquiring high-quality panelists through various channels like affiliate marketing, co-registration, app campaigns, and direct media buying (Google and Facebook Ads, with the help of in-house experts). You’ll also support user acquisition for specific client projects and help develop an internal project related to monetization.
Responsibilities:
- Plan and manage digital campaigns to recruit qualified panelists across different markets (usually between 8 to 10 markets) managing budgets in the range of £50k–£100k per month
- Plan and manage digital campaigns to recruit users for ad-hoc projects (Client Communities)
- Develop an internal project related to monetization
- Oversee affiliate and co-registration campaigns, and work closely with teams managing Facebook and Google Ads (nice to have)
- Collaborate with internal teams (Sales, Data, Product, CRM, Design, Helpdesk) and external partners
- Identify new digital channels and partnerships to expand reach
- Monitor and optimize campaign performance to ensure efficiency and high conversion rates
- Use analytics and A/B testing to improve onboarding and campaign results
- Work with designers to create campaign assets
- Report on performance insights and recommendations to stakeholders
- Support additional Supply team projects when needed (e.g., monetization, gamification)
Required skill set:
- Degree in Business, Marketing, Engineering, Economics, or related field
- Fluent in English; other languages are a plus
- 3+ years in digital marketing or e-commerce
- Experience in app-marketing or PPC are a plus
- Strong grasp of online marketing and performance metrics
- Comfortable working with data and making data-driven decisions
- Skilled in tools like Excel, PowerPoint, Power BI or Outlook
- Excellent communication and collaboration skills
- Analytical, proactive, and results oriented
- Able to thrive in a fast-paced, multitasking environment
Our values:
- Acting with Ownership - Demonstrating individual accountability
- Bringing a forward mindset - Being action-oriented, bold and entrepreneurial
- Collaborating with Curiosity - Exhibiting teamwork through togetherness
- Discussing openly, committing jointly - Sharing your views openly
- Embracing empathy - Being egoless & caring
What we offer:
At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board. Join our global team. We welcome big thinking and reward great work.
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (City of London)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in user acquisition strategies. Understanding how to effectively utilise channels like affiliate marketing and social media advertising will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in market research or similar roles. Engaging with industry experts can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Being able to discuss specific metrics and outcomes will demonstrate your capability to manage campaigns effectively.
✨Tip Number 4
Research Toluna's recent projects and initiatives, especially those involving AI and digital marketing. Being knowledgeable about their work will not only impress during interviews but also help you align your answers with their company values and goals.
We think you need these skills to ace Digital Marketing Manager (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in user acquisition and campaign management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Toluna's mission. Mention specific campaigns or projects you've managed that align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your experience with data analysis and performance metrics. Provide examples of how you've used analytics to drive campaign success and improve results.
Highlight Collaboration Experience: Since the role involves working with various internal teams, mention any past experiences where you successfully collaborated with cross-functional teams. This will demonstrate your ability to thrive in a team-oriented environment.
How to prepare for a job interview at Toluna
✨Know Your Digital Marketing Metrics
Familiarise yourself with key performance indicators relevant to digital marketing, such as conversion rates, click-through rates, and ROI. Be prepared to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Campaign Management Experience
Be ready to share specific examples of digital campaigns you've managed, including budget sizes and the channels you utilised. Highlight your ability to optimise campaigns based on performance data.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, prepare to discuss how you've successfully collaborated with others in previous roles. Share examples that showcase your communication and teamwork abilities.
✨Emphasise Your Analytical Mindset
Prepare to talk about your experience with data analysis and A/B testing. Discuss how you've used analytics tools to inform your decisions and improve campaign outcomes, demonstrating your proactive approach to problem-solving.
