Digital Marketing Manager (City of London)

About Toluna

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights. Learn more at www.tolunacorporate.com .

Introduction

As the Digital Marketing Manager, you will lead digital user acquisition campaigns to grow our market research panels globally. Your focus will be on acquiring high-quality panelists through various channels like affiliate marketing, co-registration, app campaigns, and direct media buying (Google and Facebook Ads, with the help of in-house experts). You’ll also support user acquisition for specific client projects / You’ll also help us develop an internal project related to monetization.

Responsibilities:

• Plan and manage digital campaigns to recruit qualified panelists across different markets (usually between 8 to 10 markets) managing budgets in the range of £50k–£100k per month
• Plan and manage digital campaigns to recruit users for ad-hoc projects (Client Communities)
• You will develop an internal project related to monetization
• Oversee affiliate and co-registration campaigns, and work closely with teams managing Facebook and Google Ads (nice to have)
• Collaborate with internal teams (Sales, Data, Product, CRM, Design, Helpdesk) and external partners
• Identify new digital channels and partnerships to expand reach
• Monitor and optimize campaign performance to ensure efficiency and high conversion rates
• Use analytics and A/B testing to improve onboarding and campaign results
• Work with designers to create campaign assets
• Report on performance insights and recommendations to stakeholders.
• Support additional Supply team projects when needed (e.g., monetization, gamification)

Required skill set:

• Degree in Business, Marketing, Engineering, Economics, or related field
• Fluent in English; other languages are a plus
• 3+ years in digital marketing or e-commerce
• Experience in app-marketing or PPC are a plus
• Strong grasp of online marketing and performance metrics
• Comfortable working with data and making data-driven decisions
• Skilled in tools like Excel, PowerPoint, Power BI or Outlook
• Excellent communication and collaboration skills
• Analytical, proactive, and results oriented
• Able to thrive in a fast-paced, multitasking environment.

Our values:

Acting with Ownership- Demonstrating individual accountability

Bringing a forward mindset- Being action-oriented, bold and entrepreneurial

Collaborating with Curiosity- Exhibiting teamwork through togetherness

Discussing openly, committing jointly- Sharing your views openly

Embracing empathy- Being egoless & caring

What we offer:

At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board.

Join our global team. We welcome big thinking and reward great work.