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- Tasks: Lead CRM strategy and enhance user experience across multiple departments.
- Company: Join Toluna, a global leader in research and insights with a focus on innovation.
- Benefits: Competitive pay, great benefits, and opportunities for career growth.
- Other info: Be part of a diverse community connecting over 72 million people worldwide.
- Why this job: Make a real impact by driving data-driven decisions and embracing AI technology.
- Qualifications: Hands-on Salesforce experience and a passion for user adoption and change management.
The predicted salary is between 50000 - 65000 £ per year.
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Responsibilities:
- Own and evolve the CRM product vision, roadmap, and delivery, ensuring alignment with business strategy and measurable outcomes.
- Lead CRM discovery sessions across Sales, Research, Operations, Marketing, Finance, and other functions to identify pain points, opportunities, and improvement areas.
- Define, maintain, and govern CRM taxonomies, hierarchies, and data models, supporting stakeholders in making the right structural decisions.
- Ensure all CRM solutions follow best practices, security standards, and scalable architecture principles.
- Define and track success metrics such as user adoption, efficiency gains, revenue impact, and data quality improvements.
- Leverage CRM reporting and dashboards to drive insight, transparency, and decision-making.
- Identify and implement opportunities for workflow automation, process optimisation, and data quality improvement.
- Explore and assess AI-driven CRM capabilities where they create tangible business value.
- Champion user experience and adoption, ensuring solutions are intuitive, low-friction, and well-documented.
- Lead change management, training, and enablement initiatives, gathering feedback and continuously iterating on the platform.
Requirements:
- Extensive, hands-on experience with Salesforce, including deep knowledge of core CRM functionality.
- Experience working closely with admins, architects, and developers in agile delivery environments.
- Proven experience driving adoption, change management, and user enablement.
- Experience within the insights, research, or data-driven industries.
- Knowledge of databases, system integrations, or wider enterprise architecture.
- Experience evaluating or implementing CRM replacements or proprietary platforms.
- Exposure to AI-driven CRM capabilities or automation initiatives.
We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries.
CRM Manager - Travel employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Travel
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Toluna or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a presentation that highlights your CRM expertise, especially with Salesforce. This can be a great conversation starter during interviews and shows you're serious about the role.
✨Tip Number 3
Prepare for the interview by understanding Toluna's mission and values. Tailor your answers to reflect how your experience aligns with their goals, especially around data-driven decisions and user experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace CRM Manager - Travel
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with Salesforce and any relevant projects that showcase your skills in driving user adoption and change management.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background aligns with our mission at Toluna. Don’t forget to mention any experience you have with AI-driven CRM capabilities!
Showcase Your Achievements: When detailing your past roles, focus on measurable outcomes. Did you improve user adoption rates or streamline processes? Use numbers to back up your claims and show us the impact you've made.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status directly!
How to prepare for a job interview at Toluna
✨Know Your CRM Inside Out
Make sure you have a solid understanding of Salesforce and its core functionalities. Brush up on your knowledge of CRM taxonomies, hierarchies, and data models, as these will be crucial in demonstrating your expertise during the interview.
✨Showcase Your Change Management Skills
Prepare examples of how you've successfully driven user adoption and change management in previous roles. Be ready to discuss specific strategies you used to gather feedback and iterate on platforms, as this aligns with what they’re looking for.
✨Highlight Your Data-Driven Mindset
Since Toluna values data-driven decisions, come prepared with metrics that showcase your impact in past roles. Discuss how you’ve tracked success metrics like user adoption and efficiency gains, and how you’ve leveraged CRM reporting to drive insights.
✨Emphasise Your AI Knowledge
With their focus on AI-driven CRM capabilities, it’s important to demonstrate your familiarity with automation initiatives. Share any relevant experiences where you explored or implemented AI solutions that created tangible business value.