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- Tasks: Lead CRM initiatives, optimise processes, and enhance user experience across various teams.
- Company: Join Toluna, a global leader in research and insights with a focus on innovation.
- Benefits: Competitive pay, great benefits, and opportunities for career growth in a diverse environment.
- Other info: Be part of a global community connecting over 72 million people across 70 countries.
- Why this job: Make an impact by driving data-driven decisions and leveraging cutting-edge technology.
- Qualifications: Experience with Salesforce, change management, and a passion for data-driven insights.
The predicted salary is between 35000 - 45000 £ per year.
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Responsibilities:
- Own and evolve the CRM product vision, roadmap, and delivery, ensuring alignment with business strategy and measurable outcomes.
- Lead CRM discovery sessions across Sales, Research, Operations, Marketing, Finance, and other functions to identify pain points, opportunities, and improvement areas.
- Define, maintain, and govern CRM taxonomies, hierarchies, and data models, supporting stakeholders in making the right structural decisions.
- Ensure all CRM solutions follow best practices, security standards, and scalable architecture principles.
- Define and track success metrics such as user adoption, efficiency gains, revenue impact, and data quality improvements.
- Leverage CRM reporting and dashboards to drive insight, transparency, and decision-making.
- Identify and implement opportunities for workflow automation, process optimisation, and data quality improvement.
- Explore and assess AI-driven CRM capabilities where they create tangible business value.
- Champion user experience and adoption, ensuring solutions are intuitive, low-friction, and well-documented.
- Lead change management, training, and enablement initiatives, gathering feedback and continuously iterating on the platform.
Requirements:
- Extensive, hands-on experience with Salesforce, including deep knowledge of core CRM functionality.
- Experience working closely with admins, architects, and developers in agile delivery environments.
- Proven experience driving adoption, change management, and user enablement.
- Experience within the insights, research, or data-driven industries.
- Knowledge of databases, system integrations, or wider enterprise architecture.
- Experience evaluating or implementing CRM replacements or proprietary platforms.
- Exposure to AI-driven CRM capabilities or automation initiatives.
We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries.
CRM Executive - Travel employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - Travel
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Toluna. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you've got experience with Salesforce or CRM systems, be ready to discuss specific projects where you made an impact. Real examples speak louder than words.
✨Tip Number 3
Prepare for the interview by understanding Toluna's mission and values. Tailor your answers to show how you align with their goals, especially around data-driven decisions and user experience.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace CRM Executive - Travel
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Executive role. Highlight your experience with Salesforce and any relevant projects that showcase your skills in driving user adoption and change management.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background aligns with our mission at Toluna. Don’t forget to mention your experience in data-driven industries!
Showcase Your Achievements: When detailing your experience, focus on measurable outcomes. Did you improve user adoption rates or streamline processes? Quantify your achievements to show us the impact you've made in previous roles.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s straightforward and ensures your application goes directly to our hiring team. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Toluna
✨Know Your CRM Inside Out
Make sure you brush up on your Salesforce knowledge before the interview. Understand its core functionalities and be ready to discuss how you've used it in past roles. This will show that you're not just familiar with the tool, but that you can leverage it effectively to drive user adoption and improve processes.
✨Showcase Your Change Management Skills
Prepare examples of how you've successfully led change management initiatives in previous positions. Be ready to discuss specific strategies you employed to ensure user enablement and adoption. This is crucial for a role that involves championing user experience and driving CRM solutions.
✨Demonstrate Your Data-Driven Mindset
Since Toluna values data-driven decisions, come prepared with examples of how you've used metrics to track success in CRM projects. Discuss how you've defined and measured success metrics like user adoption and data quality improvements, as this aligns perfectly with their expectations.
✨Be Ready to Discuss AI Integration
With Toluna's focus on AI-driven CRM capabilities, think about any relevant experiences you have with automation or AI in CRM systems. Be prepared to share insights on how these technologies can create tangible business value, showcasing your forward-thinking approach.