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- Tasks: Lead CRM initiatives, optimise processes, and drive user adoption across teams.
- Company: Join Toluna, a global leader in research and insights with a focus on innovation.
- Benefits: Competitive pay, great benefits, and opportunities for career growth.
- Other info: Be part of a diverse community connecting over 72 million people worldwide.
- Why this job: Make an impact by enhancing CRM solutions and leveraging AI-driven capabilities.
- Qualifications: Experience with Salesforce and a passion for data-driven decision-making.
The predicted salary is between 35000 - 45000 £ per year.
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Responsibilities:
- Own and evolve the CRM product vision, roadmap, and delivery, ensuring alignment with business strategy and measurable outcomes.
- Lead CRM discovery sessions across Sales, Research, Operations, Marketing, Finance, and other functions to identify pain points, opportunities, and improvement areas.
- Define, maintain, and govern CRM taxonomies, hierarchies, and data models, supporting stakeholders in making the right structural decisions.
- Ensure all CRM solutions follow best practices, security standards, and scalable architecture principles.
- Define and track success metrics such as user adoption, efficiency gains, revenue impact, and data quality improvements.
- Leverage CRM reporting and dashboards to drive insight, transparency, and decision-making.
- Identify and implement opportunities for workflow automation, process optimisation, and data quality improvement.
- Explore and assess AI-driven CRM capabilities where they create tangible business value.
- Champion user experience and adoption, ensuring solutions are intuitive, low-friction, and well-documented.
- Lead change management, training, and enablement initiatives, gathering feedback and continuously iterating on the platform.
Requirements:
- Extensive, hands-on experience with Salesforce, including deep knowledge of core CRM functionality.
- Experience working closely with admins, architects, and developers in agile delivery environments.
- Proven experience driving adoption, change management, and user enablement.
- Experience within the insights, research, or data-driven industries.
- Knowledge of databases, system integrations, or wider enterprise architecture.
- Experience evaluating or implementing CRM replacements or proprietary platforms.
- Exposure to AI-driven CRM capabilities or automation initiatives.
We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries.
CRM Data and Loyalty Executive employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Data and Loyalty Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Toluna. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with CRM systems, especially Salesforce. This will help you stand out during interviews.
✨Tip Number 3
Be ready to discuss AI! Since Toluna is investing in AI-driven capabilities, brush up on how AI can enhance CRM solutions and be prepared to share your thoughts.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the team.
We think you need these skills to ace CRM Data and Loyalty Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Data and Loyalty Executive role. Highlight your experience with Salesforce and any relevant projects that showcase your skills in CRM functionality and user adoption.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about data-driven insights and how your background aligns with our mission at Toluna. Don’t forget to mention your experience in change management and user enablement.
Showcase Your Achievements: When detailing your experience, focus on measurable outcomes. Share specific examples of how you've driven efficiency gains or improved data quality in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Toluna
✨Know Your CRM Inside Out
Make sure you have a solid understanding of Salesforce and its core functionalities. Brush up on your knowledge of CRM taxonomies, hierarchies, and data models, as these will be crucial in the role. Being able to discuss specific examples of how you've used these tools in past experiences will impress the interviewers.
✨Showcase Your Change Management Skills
Prepare to talk about your experience with driving user adoption and change management initiatives. Think of specific instances where you've successfully led training or enablement sessions. Highlight how you gathered feedback and iterated on processes to improve user experience, as this aligns perfectly with what they’re looking for.
✨Demonstrate Your Data-Driven Mindset
Since the role involves defining and tracking success metrics, come prepared with examples of how you've used data to drive decisions in previous roles. Discuss any experience you have with workflow automation or process optimisation, and be ready to share insights on how these improvements impacted efficiency and revenue.
✨Embrace AI and Innovation
With Toluna's focus on AI-driven CRM capabilities, it’s essential to show your enthusiasm for technology and innovation. Research recent trends in AI within CRM systems and be ready to discuss how you think these advancements can create tangible business value. This will demonstrate that you’re forward-thinking and aligned with their vision.