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- Tasks: Lead CRM strategy and enhance user experience across various departments.
- Company: Join Toluna, a global leader in research and insights with a focus on innovation.
- Benefits: Competitive pay, great benefits, and opportunities for career growth.
- Other info: Be part of a diverse community connecting over 72 million people worldwide.
- Why this job: Make a real impact by driving data-driven decisions and embracing AI technology.
- Qualifications: Hands-on Salesforce experience and a passion for user adoption and change management.
The predicted salary is between 50000 - 65000 £ per year.
About us: Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Responsibilities:
- Own and evolve the CRM product vision, roadmap, and delivery, ensuring alignment with business strategy and measurable outcomes.
- Lead CRM discovery sessions across Sales, Research, Operations, Marketing, Finance, and other functions to identify pain points, opportunities, and improvement areas.
- Define, maintain, and govern CRM taxonomies, hierarchies, and data models, supporting stakeholders in making the right structural decisions.
- Ensure all CRM solutions follow best practices, security standards, and scalable architecture principles.
- Define and track success metrics such as user adoption, efficiency gains, revenue impact, and data quality improvements.
- Leverage CRM reporting and dashboards to drive insight, transparency, and decision-making.
- Identify and implement opportunities for workflow automation, process optimisation, and data quality improvement.
- Explore and assess AI-driven CRM capabilities where they create tangible business value.
- Champion user experience and adoption, ensuring solutions are intuitive, low-friction, and well-documented.
- Lead change management, training, and enablement initiatives, gathering feedback and continuously iterating on the platform.
Requirements:
- Extensive, hands-on experience with Salesforce, including deep knowledge of core CRM functionality.
- Experience working closely with admins, architects, and developers in agile delivery environments.
- Proven experience driving adoption, change management, and user enablement.
- Experience within the insights, research, or data-driven industries.
- Knowledge of databases, system integrations, or wider enterprise architecture.
- Experience evaluating or implementing CRM replacements or proprietary platforms.
- Exposure to AI-driven CRM capabilities or automation initiatives.
We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries.
CRM Manager - Travel in City of London employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Travel in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Toluna or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into CRM trends and best practices. Show us you know your stuff about Salesforce and how it can drive user adoption and efficiency gains. We love candidates who are passionate and informed!
✨Tip Number 3
Don’t just wait for job openings; create your own opportunities! If you see a gap in the market or a way to improve CRM processes, pitch your ideas. We appreciate proactive thinkers who can bring fresh perspectives.
✨Tip Number 4
Apply through our website for the best chance of getting noticed. Tailor your application to highlight your experience with CRM systems and change management. We want to see how you can contribute to our mission of delivering transformative impact!
We think you need these skills to ace CRM Manager - Travel in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with Salesforce and any relevant projects that showcase your skills in driving user adoption and change management.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about CRM and how your background aligns with our mission at Toluna. Share specific examples of how you've improved processes or driven insights in previous roles.
Showcase Your Data Skills: Since we're all about data-driven decisions, don’t forget to mention your experience with data models and reporting. We want to see how you’ve used data to make impactful decisions in your past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for the role you’re excited about!
How to prepare for a job interview at Toluna
✨Know Your CRM Inside Out
Make sure you have a solid understanding of Salesforce and its core functionalities. Brush up on your knowledge of CRM taxonomies, hierarchies, and data models, as these will be crucial in discussions about aligning the CRM product vision with business strategy.
✨Showcase Your Change Management Skills
Prepare examples of how you've successfully driven user adoption and change management in previous roles. Be ready to discuss specific initiatives you've led that improved user experience and engagement with CRM solutions.
✨Be Data-Driven
Familiarise yourself with key success metrics like user adoption rates, efficiency gains, and revenue impacts. During the interview, highlight how you've used data to inform decisions and drive improvements in CRM processes.
✨Embrace AI and Automation
Since Toluna is investing in AI-driven capabilities, come prepared to discuss any experience you have with automation initiatives or AI in CRM. Share insights on how these technologies can create tangible business value and improve workflows.