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- Tasks: Lead the development of innovative insights solutions and integrate AI for brand tracking.
- Company: Toluna, a global leader in research and insights with a diverse and inclusive culture.
- Benefits: Competitive pay, great benefits, and opportunities for career growth in a global team.
- Why this job: Shape the future of insights and make a real impact in a fast-evolving industry.
- Qualifications: 10+ years in brand health studies, expertise in AI/ML concepts, and strong client communication skills.
- Other info: Join a collaborative environment that values ownership, curiosity, and empathy.
The predicted salary is between 36000 - 60000 £ per year.
About us: Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Introduction: We’re looking for a forward-thinking insights solution portfolio manager to join Toluna at a pivotal moment in the industry. In this role, you will shape next generation insights solutions, help clients embrace them with confidence, and ensure our entire tracking offer, including our flagship TEMPO brand equity tracking suite, drives commercial success. You will act as a domain authority on brand equity tracking, ensuring methodological excellence while evolving measurement through AI-driven innovation.
Responsibilities
- AI-Driven Transformation: Define and execute a vision for Toluna tracking solutions to integrate AI into new forms of measurement and prediction. Partner with key stakeholders (e.g., Product Value, Engineering, Marketing) to design and scale solutions/features that uncover hidden drivers of consumer behavior. Ensure AI outputs used for client decision-making are explainable, trustworthy and methodologically robust.
- Solution Portfolio and Business Growth: Monitor client use and market trends for solutions in the tracking suite to decide where to enhance, maintain, or sunset. Ensure all solutions/features deliver strong client value, scale and market differentiation. Drive balanced growth across the tracking suite to ensure the portfolio delivers sustained commercial success. Collaborate with data science and advanced analytics teams to identify efficiencies and advancements in modelling techniques used within equity solutions.
- Client Adoption & Commercial Go-To-Market: Act as a trusted partner to clients and commercial teams gathering feedback to guide roadmap decisions. Build sales narratives and training materials that make solutions/features (including if AI-based) accessible and compelling. Support client conversations as a solution evangelist for Toluna’s Brand equity tracking offer & selectively consult on the biggest pitches. Develop solution adoption playbooks and enablement materials that help clients confidently use our solutions -- especially new AI-driven measures/predictions. Collaborate with sales and marketing to position AI-driven measurement and prediction as a competitive differentiator.
- Advocacy & Driving Influence: Contribute to Toluna’s thought leadership on brand health and tracking through white papers, webinars and industry conferences. Stay ahead of AI trends and competitive moves to ensure Toluna leads the industry’s transformation. Reinforce and embed Toluna’s brand equity frameworks and philosophy across solution suites, thought leadership, and marketing content.
Your Profile:
- 10+ years of experience designing, analyzing, and advising on brand health and tracking studies, with deep expertise in equity frameworks, KPIs, and time series analysis.
- Recognized internal or external credibility as a subject-matter expert in brand equity and tracking measurement.
- Solid understanding of AI/ML concepts (NLP, genAI, predictive models) and how they apply to consumer insights.
- Ability to translate AI outputs into clear insights and recommendations.
- Strong client-facing communication skills with proven experience supporting sales, adoption or customer success.
- Strong collaborator who works well in/with cross-functional teams (e.g., engineering, research, ops, innovation, platform, sales, product, etc.).
- Ability to identify high-value client needs and/or hesitancies, segment clients & align solutions/features to different needs and adoption profiles.
- Ability to design and coordinate the execution of experiments to test and validate new solutions and features.
Our Values:
- Acting with Ownership - Demonstrating individual accountability.
- Bringing a forward mindset - Being action-oriented, bold and entrepreneurial.
- Collaborating with Curiosity - Exhibiting teamwork through togetherness.
- Discussing openly, committing jointly - Sharing your views openly.
- Embracing empathy - Being egoless & caring.
What we Offer:
At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board. Join our global team. We welcome big thinking and reward great work.
Locations
Solution Portfolio Lead in Cheshire, Warrington employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Solution Portfolio Lead in Cheshire, Warrington
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you align with their values and mission. We want to see your passion shine through!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great way to reinforce your fit for the position.
We think you need these skills to ace Solution Portfolio Lead in Cheshire, Warrington
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shaping next-generation insights solutions and driving AI-driven transformation.
Tailor Your Experience: Make sure to highlight your relevant experience in brand health and tracking studies. We’re looking for someone with a solid understanding of equity frameworks and AI concepts, so connect your past roles to what we’re doing at Toluna.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on how your skills can contribute to our mission of redefining the future of insights.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity at Toluna.
How to prepare for a job interview at Toluna
✨Know Your Stuff
Make sure you brush up on brand equity tracking and AI concepts. Understand how they apply to consumer insights, as this role is all about integrating AI into measurement. Be ready to discuss your past experiences and how they relate to the responsibilities outlined in the job description.
✨Showcase Your Collaboration Skills
This position requires working with various teams like engineering, marketing, and data science. Prepare examples of how you've successfully collaborated in the past. Highlight your ability to communicate effectively across different functions and how you’ve driven projects forward through teamwork.
✨Prepare for Client-Facing Scenarios
Since you'll be acting as a trusted partner to clients, think about how you can demonstrate your strong client-facing communication skills. Prepare to discuss how you've supported sales or customer success in previous roles, and be ready to share strategies for building compelling narratives around solutions.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in AI and brand health tracking. Be prepared to discuss how these trends could impact Toluna's offerings. Showing that you’re proactive and knowledgeable about industry changes will set you apart as a candidate who can contribute to thought leadership.
