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- Tasks: Lead global incentive strategies and enhance brand loyalty for our proprietary panel.
- Company: Toluna, a global leader in research and insights with a diverse workplace.
- Benefits: Competitive pay, great benefits, and opportunities for growth within a global team.
- Other info: Join a community of 72 million people across 70 countries and thrive.
- Why this job: Make a real impact on brand loyalty and user experience in a dynamic environment.
- Qualifications: 5+ years in brand loyalty or incentive management with strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Introduction
We are looking for an experienced and strategic Incentive & Brand Loyalty Strategy Lead to own and drive the global incentive strategy and Toluna loyalty program for our proprietary panel, with responsibility for increasing panelist lifetime value, improving panel yield, reducing attrition and positively impacting gross margin through innovative, data-driven loyalty and incentive initiatives across global markets.
Responsibilities:
- Own and execute the global incentive strategy and Toluna loyalty program for Toluna’s panel.
- Lead the Incentive Team, ensuring successful execution of strategic initiatives and operational excellence.
- Manage the global panel incentive budget, driving savings through economies of scale while maintaining panelist satisfaction.
- Develop initiatives to onboard, retain and increase the lifetime value of panelists through recognition, rewards, gamification and automation.
- Drive the Brand Loyalty strategy in collaboration with global panel experts to improve brand image, reputation and user experience.
- Monitor incentive KPIs, panel yield, redemption performance and loyalty metrics through a comprehensive reporting suite.
- Conduct ongoing A/B testing to optimize incentive initiatives and improve effectiveness.
- Identify innovation and optimization opportunities within panel management to support Toluna’s market leadership.
- Collaborate closely with internal stakeholders including Supply, Finance, Legal, Sales, Product, R&D, Digital Operations and Data Quality teams.
- Partner with R&D and Product teams to improve incentive management technology, automation, system integrations and user experience.
- Define and document business rules, briefs, processes, procedures, data requirements and technical requirements related to incentive management.
- Analyze incentive performance at macro and micro level to identify improvement areas and lead solution implementation.
- Support the highest quality of panelists in collaboration with the Quality Team.
- Own third-party/client panel building feasibility, pricing and incentive recommendations.
- Benchmark loyalty programs across industries and regions to bring fresh ideas and innovation to Toluna’s offering.
Your Profile:
- 5+ years of experience in a senior Brand Loyalty, Incentive Management, CRM, Rewards or Customer Engagement role.
- Strong expertise in loyalty programs, incentive strategies and user retention initiatives.
- Experience creating and executing innovative, data-driven strategies at regional or global level.
- Experienced in marketing, brand loyalty, gamification, technology, data driven and ideally with a good grasp of the market research industry.
- Strong analytical skills, with the ability to define, track and improve KPIs.
- Experience managing budgets and optimizing costs while maintaining service quality.
- Previous people management experience, ideally 3+ years managing a team of at least 2 people.
- Strong project management skills, including the ability to lead complex initiatives across multiple stakeholders.
- Ability to work autonomously, make decisions and deliver objectives with limited supervision.
- Excellent stakeholder management and communication skills.
- Experience working with reporting tools such as Power BI, as well as Microsoft Office Suite.
- Ability to document processes, business rules and technical requirements clearly.
- Knowledge of the market research industry is a strong advantage.
- Fluent English.
Our Values
- Acting with Ownership: Demonstrating individual accountability
- Bringing a Forward Mindset: Being action-oriented, bold & entrepreneurial
- Collaborating with Curiosity: Exhibiting teamwork through togetherness
- Discussing openly, committing jointly: Sharing your views openly
- Embracing Empathy: Being egoless & caring
What We Offer
At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board. Join our global team. We welcome big thinking and reward great work.
Panel Brand Manager in Brighton employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Panel Brand Manager in Brighton
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the role. Highlight your relevant experience and skills, and don’t forget to showcase your enthusiasm for the position.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team at Toluna and making an impact in the research and insights space.
We think you need these skills to ace Panel Brand Manager in Brighton
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining our team and making an impact in the world of insights.
Tailor Your CV: Make sure to customise your CV to highlight your experience in brand loyalty and incentive management. We love seeing how your skills align with what we're looking for, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences are easy to spot. No need for fluff – just the good stuff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our awesome team!
How to prepare for a job interview at Toluna
✨Know Your Stuff
Before the interview, dive deep into Toluna's mission and values. Understand their approach to brand loyalty and incentive strategies. This will not only show your genuine interest but also help you align your experience with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your expertise in loyalty programs and incentive management. Use the STAR method (Situation, Task, Action, Result) to structure your responses and demonstrate your impact.
✨Be Data-Driven
Since the role involves a lot of data analysis, be ready to discuss how you've used data to drive decisions in previous positions. Bring examples of KPIs you've tracked and how you've optimised strategies based on those insights.
✨Engage with Curiosity
During the interview, ask insightful questions about Toluna’s current initiatives and future plans. This shows your enthusiasm for the role and your willingness to collaborate and innovate within their team.