At a Glance
- Tasks: Lead global incentive strategy and enhance brand loyalty for our panel.
- Company: Join Toluna UK, a leader in market research and innovation.
- Benefits: Competitive pay, great benefits, and career growth opportunities.
- Other info: Dynamic team environment with opportunities to innovate and lead.
- Why this job: Make a real impact on brand loyalty and panelist engagement globally.
- Qualifications: 5+ years in brand loyalty or incentive management with strong analytical skills.
The predicted salary is between 60000 - 80000 € per year.
We are looking for an experienced and strategic Incentive & Brand Loyalty Strategy Lead to own and drive the global incentive strategy and Toluna loyalty program for our proprietary panel, with responsibility for increasing panelist lifetime value, improving panel yield, reducing attrition and positively impacting gross margin through innovative, data-driven loyalty and incentive initiatives across global markets.
Responsibilities
- Own and execute the global incentive strategy and Toluna loyalty program for Toluna’s panel.
- Lead the Incentive Team, ensuring successful execution of strategic initiatives and operational excellence.
- Manage the global panel incentive budget, driving savings through economies of scale while maintaining panelist satisfaction.
- Develop initiatives to onboard, retain and increase the lifetime value of panelists through recognition, rewards, gamification and automation.
- Drive the Brand Loyalty strategy in collaboration with global panel experts to improve brand image, reputation and user experience.
- Monitor incentive KPIs, panel yield, redemption performance and loyalty metrics through a comprehensive reporting suite.
- Conduct ongoing A/B testing to optimize incentive initiatives and improve effectiveness.
- Identify innovation and optimization opportunities within panel management to support Toluna’s market leadership.
- Collaborate closely with internal stakeholders including Supply, Finance, Legal, Sales, Product, R&D, Digital Operations and Data Quality teams.
- Partner with R&D and Product teams to improve incentive management technology, automation, system integrations and user experience.
- Define and document business rules, briefs, processes, procedures, data requirements and technical requirements related to incentive management.
- Analyze incentive performance at macro and micro level to identify improvement areas and lead solution implementation.
- Support the highest quality of panelists in collaboration with the Quality Team.
- Own third-party/client panel building feasibility, pricing and incentive recommendations.
- Benchmark loyalty programs across industries and regions to bring fresh ideas and innovation to Toluna’s offering.
Your Profile
- 5+ years of experience in a senior Brand Loyalty, Incentive Management, CRM, Rewards or Customer Engagement role.
- Strong expertise in loyalty programs, incentive strategies and user retention initiatives.
- Experience creating and executing innovative, data-driven strategies at regional or global level.
- Experienced in marketing, brand loyalty, gamification, technology, data driven and ideally with a good grasp of the market research industry.
- Strong analytical skills, with the ability to define, track and improve KPIs.
- Experience managing budgets and optimizing costs while maintaining service quality.
- Previous people management experience, ideally 3+ years managing a team of at least 2 people.
- Strong project management skills, including the ability to lead complex initiatives across multiple stakeholders.
- Ability to work autonomously, make decisions and deliver objectives with limited supervision.
- Excellent stakeholder management and communication skills.
- Experience working with reporting tools such as Power BI, as well as Microsoft Office Suite.
- Ability to document processes, business rules and technical requirements clearly.
- Knowledge of the market research industry is a strong advantage.
Benefits
We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team.
Panel Brand Manager employer: Toluna Corporate
Toluna UK is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As a Panel Brand Manager, you will benefit from competitive pay, comprehensive benefits, and ample opportunities for professional growth within a global team dedicated to excellence in market research. Join us in Toluna's vibrant Toluna UK office, where your contributions will directly impact our brand loyalty strategies and enhance the overall panelist experience.
StudySmarter Expert Advice🤫
We think this is how you could land Panel Brand Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in brand loyalty and incentive management. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to show your genuine interest in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Panel Brand Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Panel Brand Manager role. Highlight your experience in brand loyalty and incentive management, and don’t forget to sprinkle in some of those key skills mentioned in the job description!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of your past successes in driving loyalty programs and managing teams.
Show Off Your Analytical Skills:Since we’re all about data-driven strategies, make sure to showcase your analytical skills in your application. Mention any tools you’ve used, like Power BI, and how you’ve tracked and improved KPIs in previous roles.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be one step closer to joining our amazing team at StudySmarter!
How to prepare for a job interview at Toluna Corporate
✨Know Your Incentive Strategies
Make sure you brush up on the latest trends in incentive management and brand loyalty. Be ready to discuss how you've successfully implemented data-driven strategies in your previous roles, as this will show your expertise and alignment with what the company is looking for.
✨Showcase Your Analytical Skills
Prepare to talk about specific KPIs you've tracked and improved in past positions. Bring examples of how you've used data to drive decisions and optimise performance, as this will demonstrate your analytical prowess and ability to contribute to their goals.
✨Demonstrate Leadership Experience
Since the role involves managing a team, be ready to share your experiences in leading teams and driving initiatives. Highlight any successful projects where you managed multiple stakeholders, as this will showcase your project management skills and ability to work autonomously.
✨Familiarise Yourself with Toluna's Brand
Research Toluna’s current loyalty programs and incentive strategies. Understanding their brand image and user experience will allow you to tailor your responses and show that you're genuinely interested in contributing to their success.
