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- Tasks: Lead the growth of Brand Equity Tracking across Europe and advise clients on insights and methodologies.
- Company: Toluna, a global leader in research and insights with a focus on innovation.
- Benefits: Competitive salary, performance bonuses, private medical insurance, and career development opportunities.
- Why this job: Make a real impact in a fast-growing area while collaborating with top brands and experts.
- Qualifications: 10+ years in market research, expertise in Brand Equity, and strong client relationship skills.
- Other info: Join a diverse team in a modern London office with a hybrid work setup.
The predicted salary is between 72000 - 108000 £ per year.
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Toluna is looking for a Brand Equity Overlay to accelerate the growth of its Brand Tracking business across Europe. This position provides dedicated senior leadership in one of Toluna’s most strategic and fastest-growing areas, ensuring continued success in winning large, mandated brand tracking programmes while strengthening our thought leadership, market presence, and client impact. As the senior Brand Equity Tracking expert in Europe, you will play a highly client-facing, consultative role – advising clients on methodology, insights, and value, and heavily support in the commercial pitch process for Brand Tracking programmes. You will be accountable for regional Brand Tracking performance and act as a trusted advisor to both clients and internal teams, positioning Toluna as a market leader in brand measurement and tracking.
Responsibilities:
- Own and drive the growth of Toluna’s Brand Equity Tracking business across Europe, with accountability for regional Brand Tracking commercial performance.
- Act as the senior subject-matter expert on Brand Equity Tracking, leading client discussions on methodology, insights, benefits, and value.
- Closely support major Brand Tracking opportunities, including large mandated trackers, working closely with regional leadership and local teams.
- Take a leading role in the largest Brand Equity pitches, shaping winning proposals, participating in senior client meetings, and sustaining a strong win rate across Europe.
- Partner with senior client stakeholders on key Brand Tracking programmes, demonstrating value delivered and identifying opportunities to increase impact, scope, and revenue.
- Provide expert guidance to sales, research, and client service teams to ensure consistently high-quality delivery across Brand Tracking programmes.
- Develop and deliver thought leadership content based on Brand Tracking programmes, working with research and analytics teams to release multiple thought pieces annually.
- Represent Toluna as a thought leader and speaker at industry events and client forums, strengthening Toluna’s brand equity and market positioning.
- Collaborate with innovation and solution teams, particularly around AI-driven enhancements to Brand Tracking solutions.
- Contribute to upskilling sales and research teams across Europe on Brand Equity knowledge, storytelling, and client value articulation.
Your Profile:
- 10+ years of experience in the market research industry, in a senior commercial, consulting, or commercial research role.
- Recognised expert in Brand Equity and Brand Tracking, with deep knowledge of methodologies, applications, and client use cases.
- Strong commercial mindset with a proven ability to sell, grow, and retain large Brand Tracking programmes.
- Extensive experience working directly with senior and C-level client stakeholders, acting as a trusted advisor and consultant.
- Excellent understanding of client business needs and the ability to translate research into meaningful commercial and strategic value.
- Confident and compelling communicator, with strong storytelling skills in both written and verbal contexts.
- Hands-on, proactive, and comfortable operating in a high-growth, performance-driven environment.
- Collaborative leader with the ability to influence and guide teams without formal line management.
- Flexible, strategic thinker with the ability to balance client consulting, commercial delivery, and thought leadership.
Our Values:
- Acting with Ownership: Demonstrating individual accountability.
- Bringing a Forward Mindset: Being action-oriented, bold & entrepreneurial.
- Collaborating with Curiosity: Exhibiting teamwork through togetherness.
- Discussing openly, committing jointly: Sharing your views openly.
- Embracing Empathy: Being egoless & caring.
What we offer:
- At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do.
- Professional & personal growth: Training opportunities and career development plan.
- Financial package: Competitive salary, performance bonus.
- Health: Private medical insurance, Life insurance.
- Office Comfort: We’ve recently relocated to a new office in Central London, providing a modern, comfortable, and accessible space for our team.
- Work-Life Balance: We work in a hybrid setup, combining office presence with flexibility.
Join our global team. We welcome big thinking and reward great work.
Managing Director (Brand Equity) employer: Toluna Corporate
Contact Detail:
Toluna Corporate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Managing Director (Brand Equity)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Know their values, recent projects, and how they position themselves in the market. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role. Use specific examples to showcase your expertise in Brand Equity and how you can drive growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Managing Director (Brand Equity)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Managing Director role. Highlight your experience in Brand Equity and how it aligns with Toluna's mission. We want to see how you can drive growth and impact!
Showcase Your Expertise: Don’t hold back on showcasing your knowledge of Brand Tracking methodologies and client engagement. We’re looking for someone who can confidently advise clients and lead discussions, so let that shine through in your application.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use strong storytelling skills to convey your achievements and experiences. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Toluna. Don’t miss out!
How to prepare for a job interview at Toluna Corporate
✨Know Your Brand Equity Inside Out
Make sure you have a solid grasp of Brand Equity and Tracking methodologies. Be prepared to discuss specific case studies or examples where you've successfully applied these concepts. This will show that you’re not just familiar with the theory but can also translate it into real-world success.
✨Showcase Your Client Engagement Skills
Since this role is heavily client-facing, think of examples where you've acted as a trusted advisor to senior stakeholders. Highlight your ability to understand client needs and how you've translated research into actionable insights that drive commercial value.
✨Prepare for the Pitch Process
Brush up on your pitching skills! Be ready to discuss how you would approach major Brand Tracking opportunities. Think about how you can shape winning proposals and what strategies you would employ to maintain a strong win rate across Europe.
✨Demonstrate Thought Leadership
Toluna values thought leadership, so come prepared with ideas for content you could develop based on Brand Tracking programmes. Discuss any previous experience you have in creating thought pieces or speaking at industry events, as this will position you as a knowledgeable expert in the field.
