At a Glance
- Tasks: Lead global incentive strategies and enhance brand loyalty for our panel.
- Company: Join Toluna UK, a leader in market research with a dynamic team.
- Benefits: Competitive pay, great benefits, and ample growth opportunities.
- Other info: Collaborative environment with a focus on innovation and career development.
- Why this job: Make a real impact on brand loyalty and engage with innovative strategies.
- Qualifications: 5+ years in brand loyalty or incentive management with strong analytical skills.
The predicted salary is between 60000 - 80000 € per year.
We are looking for an experienced and strategic Incentive & Brand Loyalty Strategy Lead to own and drive the global incentive strategy and Toluna loyalty program for our proprietary panel, with responsibility for increasing panelist lifetime value, improving panel yield, reducing attrition and positively impacting gross margin through innovative, data-driven loyalty and incentive initiatives across global markets.
Responsibilities
- Own and execute the global incentive strategy and Toluna loyalty program for Toluna’s panel.
- Lead the Incentive Team, ensuring successful execution of strategic initiatives and operational excellence.
- Manage the global panel incentive budget, driving savings through economies of scale while maintaining panelist satisfaction.
- Develop initiatives to onboard, retain and increase the lifetime value of panelists through recognition, rewards, gamification and automation.
- Drive the Brand Loyalty strategy in collaboration with global panel experts to improve brand image, reputation and user experience.
- Monitor incentive KPIs, panel yield, redemption performance and loyalty metrics through a comprehensive reporting suite.
- Conduct ongoing A/B testing to optimize incentive initiatives and improve effectiveness.
- Identify innovation and optimization opportunities within panel management to support Toluna’s market leadership.
- Collaborate closely with internal stakeholders including Supply, Finance, Legal, Sales, Product, R&D, Digital Operations and Data Quality teams.
- Partner with R&D and Product teams to improve incentive management technology, automation, system integrations and user experience.
- Define and document business rules, briefs, processes, procedures, data requirements and technical requirements related to incentive management.
- Analyze incentive performance at macro and micro level to identify improvement areas and lead solution implementation.
- Support the highest quality of panelists in collaboration with the Quality Team.
- Own third-party/client panel building feasibility, pricing and incentive recommendations.
- Benchmark loyalty programs across industries and regions to bring fresh ideas and innovation to Toluna’s offering.
Your Profile
- 5+ years of experience in a senior Brand Loyalty, Incentive Management, CRM, Rewards or Customer Engagement role.
- Strong expertise in loyalty programs, incentive strategies and user retention initiatives.
- Experience creating and executing innovative, data-driven strategies at regional or global level.
- Experienced in marketing, brand loyalty, gamification, technology, data driven and ideally with a good grasp of the market research industry.
- Strong analytical skills, with the ability to define, track and improve KPIs.
- Experience managing budgets and optimizing costs while maintaining service quality.
- Previous people management experience, ideally 3+ years managing a team of at least 2 people.
- Strong project management skills, including the ability to lead complex initiatives across multiple stakeholders.
- Ability to work autonomously, make decisions and deliver objectives with limited supervision.
- Excellent stakeholder management and communication skills.
- Experience working with reporting tools such as Power BI, as well as Microsoft Office Suite.
- Ability to document processes, business rules and technical requirements clearly.
- Knowledge of the market research industry is a strong advantage.
Benefits
We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team.
Panel Brand Manager in London employer: Toluna Corporate
Toluna UK is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As a Panel Brand Manager, you will benefit from competitive pay, comprehensive benefits, and ample opportunities for professional growth within a global team dedicated to excellence in market research. Join us in Toluna's vibrant Toluna UK office, where your contributions will directly impact our brand loyalty strategies and enhance the overall panelist experience.
StudySmarter Expert Advice🤫
We think this is how you could land Panel Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on showcasing your skills in brand loyalty and incentive management, as these are key for the Panel Brand Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Panel Brand Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Panel Brand Manager role. Highlight your experience in brand loyalty and incentive management, and don’t forget to sprinkle in some of those key skills mentioned in the job description!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of your past successes in driving loyalty programs and managing teams.
Show Off Your Analytical Skills:Since we’re all about data-driven strategies, make sure to showcase your analytical skills in your application. Mention any tools you’ve used, like Power BI, and how you’ve tracked and improved KPIs in previous roles.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be one step closer to joining our amazing team at StudySmarter!
How to prepare for a job interview at Toluna Corporate
✨Know Your Incentive Strategies
Make sure you brush up on the latest trends in brand loyalty and incentive management. Be ready to discuss specific strategies you've implemented in the past, especially those that drove user retention or improved KPIs. This shows you're not just familiar with the concepts but have practical experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your decisions. Bring examples of how you've tracked and improved KPIs in previous roles. Being able to demonstrate your analytical prowess will resonate well with the interviewers, especially since this role heavily relies on data-driven initiatives.
✨Highlight Team Leadership Experience
Since this position involves leading a team, be ready to share your experiences managing people. Discuss how you've motivated your team, handled challenges, and ensured successful project execution. This will help them see you as a capable leader who can drive their incentive strategy forward.
✨Understand Toluna's Market Position
Do your homework on Toluna and its competitors. Familiarise yourself with their loyalty programs and any recent innovations. This knowledge will not only impress your interviewers but also allow you to suggest fresh ideas during the discussion, showing that you're proactive and engaged.
