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- Tasks: Lead and grow Toluna's Brand Equity Tracking business across Europe, advising clients and driving performance.
- Company: Join Toluna, a global leader in research and insights with a focus on innovation.
- Benefits: Competitive salary, performance bonuses, private medical insurance, and career development opportunities.
- Why this job: Make a real impact in brand measurement while collaborating with top industry experts.
- Qualifications: 10+ years in market research, expertise in Brand Equity, and strong client engagement skills.
- Other info: Flexible role level, hybrid work setup, and a modern office in Central London.
The predicted salary is between 72000 - 108000 £ per year.
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
We are looking for a Brand Equity Overlay to accelerate the growth of our Brand Tracking business across Europe. This position provides dedicated senior leadership in one of Toluna’s most strategic and fastest-growing areas, ensuring continued success in winning large, mandated brand tracking programmes while strengthening our thought leadership, market presence, and client impact.
As the senior Brand Equity Tracking expert in Europe, you will play a highly client-facing, consultative role – advising clients on methodology, insights, and value, and heavily support in the commercial pitch process for Brand Tracking programmes. You will be accountable for regional Brand Tracking performance and act as a trusted advisor to both clients and internal teams, positioning Toluna as a market leader in brand measurement and tracking.
Responsibilities:
- Own and drive the growth of Toluna’s Brand Equity Tracking business across Europe, with accountability for regional Brand Tracking commercial performance.
- Act as the senior subject-matter expert on Brand Equity Tracking, leading client discussions on methodology, insights, benefits, and value.
- Closely support major Brand Tracking opportunities, including large mandated trackers, working closely with regional leadership and local teams.
- Take a leading role in the largest Brand Equity pitches, shaping winning proposals, participating in senior client meetings, and sustaining a strong win rate across Europe.
- Partner with senior client stakeholders on key Brand Tracking programmes, demonstrating value delivered and identifying opportunities to increase impact, scope, and revenue.
- Provide expert guidance to sales, research, and client service teams to ensure consistently high-quality delivery across Brand Tracking programmes.
- Develop and deliver thought leadership content based on Brand Tracking programmes, working with research and analytics teams to release multiple thought pieces annually.
- Represent Toluna as a thought leader and speaker at industry events and client forums, strengthening Toluna’s brand equity and market positioning.
- Collaborate with innovation and solution teams, particularly around AI-driven enhancements to Brand Tracking solutions.
- Contribute to upskilling sales and research teams across Europe on Brand Equity knowledge, storytelling, and client value articulation.
Your Profile:
- 10+ years of experience in the market research industry, in a senior commercial, consulting, or commercial research role.
- Recognised expert in Brand Equity and Brand Tracking, with deep knowledge of methodologies, applications, and client use cases.
- Strong commercial mindset with a proven ability to sell, grow, and retain large Brand Tracking programmes.
- Extensive experience working directly with senior and C-level client stakeholders, acting as a trusted advisor and consultant.
- Excellent understanding of client business needs and the ability to translate research into meaningful commercial and strategic value.
- Confident and compelling communicator, with strong storytelling skills in both written and verbal contexts.
- Hands-on, proactive, and comfortable operating in a high-growth, performance-driven environment.
- Collaborative leader with the ability to influence and guide teams without formal line management.
- Flexible, strategic thinker with the ability to balance client consulting, commercial delivery, and thought leadership.
Our Values:
- Acting with Ownership: Demonstrating individual accountability
- Bringing a Forward Mindset: Being action-oriented, bold & entrepreneurial
- Collaborating with Curiosity: Exhibiting teamwork through togetherness
- Discussing openly, committing jointly: Sharing your views openly
- Embracing Empathy: Being egoless & caring
What we offer:
- Professional & personal growth: Training opportunities and career development plan.
- Financial package: Competitive salary, performance bonus.
- Health: Private medical insurance, Life insurance.
- Office Comfort: We’ve recently relocated to a new office in Central London, providing a modern, comfortable, and accessible space for our team.
- Work-Life Balance: We work in a hybrid setup, combining office presence with flexibility.
Join our global team. We welcome big thinking and reward great work.
Managing Director (Brand Equity) in London employer: Toluna Corporate
Contact Detail:
Toluna Corporate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Managing Director (Brand Equity) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Know their values, recent projects, and how they position themselves in the market. This will help you tailor your responses and show you're genuinely interested.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Managing Director (Brand Equity) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Managing Director (Brand Equity). Highlight your experience in brand tracking and market research, and don’t forget to showcase your commercial mindset and client-facing skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've driven growth in brand equity and how you can bring that expertise to Toluna.
Showcase Your Thought Leadership: Since this role involves being a thought leader, include any relevant publications or presentations you've done in the field of brand equity. This will demonstrate your expertise and commitment to the industry.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Toluna Corporate
✨Know Your Brand Equity Inside Out
Make sure you have a solid grasp of Brand Equity and Tracking methodologies. Be prepared to discuss specific case studies or examples where you've successfully applied these concepts. This will show that you're not just familiar with the theory but can also translate it into real-world success.
✨Showcase Your Consultative Skills
Since this role is heavily client-facing, practice articulating how you've acted as a trusted advisor in previous positions. Think about how you can demonstrate your ability to understand client needs and provide tailored solutions that drive value.
✨Prepare for High-Stakes Pitches
Expect to discuss your experience with large mandated trackers and how you've contributed to winning pitches. Have a few stories ready that highlight your role in shaping proposals and your approach to client meetings, showcasing your persuasive communication skills.
✨Emphasise Collaboration and Leadership
This position requires working closely with various teams. Be ready to share examples of how you've led cross-functional initiatives or influenced teams without formal authority. Highlight your collaborative mindset and how you foster teamwork to achieve common goals.
