At a Glance
- Tasks: Lead CRM strategy and enhance user experience across global teams.
- Company: Toluna, a leader in research and insights with a diverse, inclusive culture.
- Benefits: Competitive pay, great benefits, and opportunities for career growth.
- Other info: Join a global team that values ownership, collaboration, and empathy.
- Why this job: Make a real impact by driving data-driven decisions and innovation.
- Qualifications: Experience with Salesforce and strong analytical skills required.
The predicted salary is between 70000 - 90000 € per year.
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Responsibilities
- Own and evolve the CRM product vision, roadmap, and delivery, ensuring alignment with business strategy and measurable outcomes.
- Act as the primary interface between business stakeholders and technical teams, translating complex business needs into clear user stories, epics, and prioritised backlogs.
- Lead CRM discovery sessions across Sales, Research, Operations, Marketing, Finance, and other functions to identify pain points, opportunities, and improvement areas.
- Define, maintain, and govern CRM taxonomies, hierarchies, and data models, supporting stakeholders in making the right structural decisions.
- Ensure all CRM solutions follow best practices, security standards, and scalable architecture principles.
- Coordinate releases, manage dependencies, and proactively communicate changes and impacts to the business.
- Define and track success metrics such as user adoption, efficiency gains, revenue impact, and data quality improvements.
- Leverage CRM reporting and dashboards to drive insight, transparency, and decision-making.
- Identify and implement opportunities for workflow automation, process optimisation, and data quality improvement.
- Explore and assess AI-driven CRM capabilities where they create tangible business value.
- Champion user experience and adoption, ensuring solutions are intuitive, low-friction, and well-documented.
- Lead change management, training, and enablement initiatives, gathering feedback and continuously iterating on the platform.
Your Profile (Skills)
- Extensive, hands-on experience with Salesforce, including deep knowledge of core CRM functionality.
- Proven experience owning and delivering product roadmaps for enterprise platforms.
- Strong ability to translate business requirements into technical solutions, user stories, and prioritised backlogs.
- Experience working closely with admins, architects, and developers in agile delivery environments.
- Proven experience driving adoption, change management, and user enablement.
- Excellent analytical, communication, and documentation skills.
Nice-to-Have
- Experience within the insights, research, or data-driven industries.
- Knowledge of databases, system integrations, or wider enterprise architecture.
- Experience evaluating or implementing CRM replacements or proprietary platforms.
- Exposure to AI-driven CRM capabilities or automation initiatives.
Our Values
- Acting with Ownership – Demonstrating individual accountability.
- Bringing a forward mindset – Being action-oriented, bold and entrepreneurial.
- Collaborating with curiosity – Exhibiting teamwork through togetherness.
- Discussing openly, committing jointly – Sharing your views openly.
- Embracing empathy – Being egoless & caring.
What we Offer
At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board. Join our global team. We welcome big thinking and reward great work.
CRM Director in London employer: Toluna Corporate
Toluna is an exceptional employer that fosters a diverse and inclusive workplace, offering competitive pay and comprehensive benefits to support employee well-being. With a strong focus on professional growth, employees have ample opportunities to advance their careers within a global team that values collaboration, innovation, and accountability. Located in a dynamic environment, Toluna empowers its staff to make a meaningful impact while redefining the future of insights through cutting-edge technology and a commitment to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Director in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Toluna or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by practising common questions related to CRM and product management. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your experience effectively.
✨Tip Number 3
Showcase your passion for AI and data-driven insights during interviews. Talk about any relevant projects or experiences you've had, and how they align with Toluna's focus on innovation and technology.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Toluna.
We think you need these skills to ace CRM Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Director role. Highlight your experience with Salesforce and any relevant product roadmaps you've owned. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how you can contribute to our mission at Toluna. Keep it engaging and personal – we love a good story!
Showcase Your Achievements:When detailing your experience, focus on measurable outcomes. Did you drive user adoption or improve data quality? Share those success metrics with us! Numbers speak volumes.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Toluna Corporate
✨Know Your CRM Inside Out
Make sure you have a solid grasp of Salesforce and its core functionalities. Be ready to discuss how you've used it in past roles, especially in relation to product roadmaps and user adoption. This will show that you can hit the ground running.
✨Translate Business Needs Like a Pro
Prepare examples of how you've successfully translated complex business requirements into clear user stories and prioritised backlogs. This is crucial for the role, so having specific instances ready will demonstrate your capability to bridge the gap between technical teams and stakeholders.
✨Showcase Your Change Management Skills
Think about times when you've led change management or user enablement initiatives. Be prepared to share how you gathered feedback and iterated on solutions, as this aligns perfectly with Toluna's focus on user experience and adoption.
✨Embrace AI and Automation
Since Toluna is investing in AI-driven capabilities, come equipped with insights on how you've explored or implemented automation in previous roles. Discussing tangible business value from these initiatives will resonate well with their forward-thinking mindset.
