At a Glance
- Tasks: Lead CRM strategy and enhance user experience across global teams.
- Company: Join Toluna, a leader in research and insights with a diverse culture.
- Benefits: Competitive pay, great benefits, and opportunities for growth.
- Other info: Be part of a global team that values inclusion and collaboration.
- Why this job: Make a real impact by driving innovation in CRM solutions.
- Qualifications: Experience with Salesforce and strong analytical skills required.
The predicted salary is between 70000 - 90000 € per year.
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Responsibilities
- Own and evolve the CRM product vision, roadmap, and delivery, ensuring alignment with business strategy and measurable outcomes.
- Act as the primary interface between business stakeholders and technical teams, translating complex business needs into clear user stories, epics, and prioritised backlogs.
- Lead CRM discovery sessions across Sales, Research, Operations, Marketing, Finance, and other functions to identify pain points, opportunities, and improvement areas.
- Define, maintain, and govern CRM taxonomies, hierarchies, and data models, supporting stakeholders in making the right structural decisions.
- Ensure all CRM solutions follow best practices, security standards, and scalable architecture principles.
- Coordinate releases, manage dependencies, and proactively communicate changes and impacts to the business.
- Define and track success metrics such as user adoption, efficiency gains, revenue impact, and data quality improvements.
- Leverage CRM reporting and dashboards to drive insight, transparency, and decision-making.
- Identify and implement opportunities for workflow automation, process optimisation, and data quality improvement.
- Explore and assess AI-driven CRM capabilities where they create tangible business value.
- Champion user experience and adoption, ensuring solutions are intuitive, low-friction, and well-documented.
- Lead change management, training, and enablement initiatives, gathering feedback and continuously iterating on the platform.
Your Profile (Skills)
- Extensive, hands-on experience with Salesforce, including deep knowledge of core CRM functionality.
- Proven experience owning and delivering product roadmaps for enterprise platforms.
- Strong ability to translate business requirements into technical solutions, user stories, and prioritised backlogs.
- Experience working closely with admins, architects, and developers in agile delivery environments.
- Proven experience driving adoption, change management, and user enablement.
- Excellent analytical, communication, and documentation skills.
Nice-to-Have
- Experience within the insights, research, or data-driven industries.
- Knowledge of databases, system integrations, or wider enterprise architecture.
- Experience evaluating or implementing CRM replacements or proprietary platforms.
- Exposure to AI-driven CRM capabilities or automation initiatives.
Our Values
- Acting with Ownership – Demonstrating individual accountability.
- Bringing a forward mindset – Being action-oriented, bold and entrepreneurial.
- Collaborating with curiosity – Exhibiting teamwork through togetherness.
- Discussing openly, committing jointly – Sharing your views openly.
- Embracing empathy – Being egoless & caring.
What we Offer
At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board. Join our global team. We welcome big thinking and reward great work.
CRM Director employer: Toluna Corporate
Toluna is an exceptional employer that fosters a diverse and inclusive workplace, offering competitive pay and comprehensive benefits to support employee well-being. With a strong focus on professional growth, employees have ample opportunities to advance their careers within a global team that values collaboration, innovation, and accountability. Located in a dynamic environment, Toluna encourages big thinking and rewards impactful contributions, making it an ideal place for those looking to make a meaningful difference in the world of insights.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Director
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Toluna or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by practising common questions related to CRM and product management. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your experience effectively.
✨Tip Number 3
Showcase your passion for AI and data-driven insights during interviews. Talk about any relevant projects or experiences you've had, as this aligns perfectly with what Toluna is all about!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Toluna.
We think you need these skills to ace CRM Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Director role. Highlight your experience with Salesforce and any relevant product roadmaps you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how you can contribute to our mission at Toluna. Keep it engaging and personal – we love a good story!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your impact. Use metrics where possible to show how you've driven user adoption or improved data quality. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Toluna Corporate
✨Know Your CRM Inside Out
Make sure you have a solid understanding of Salesforce and its core functionalities. Be prepared to discuss how you've used it in previous roles, especially in relation to product roadmaps and user adoption strategies.
✨Translate Business Needs Like a Pro
Practice articulating how you can turn complex business requirements into clear user stories and prioritised backlogs. Think of examples where you've successfully bridged the gap between technical teams and business stakeholders.
✨Showcase Your Analytical Skills
Be ready to discuss how you've defined and tracked success metrics in past projects. Highlight your experience with CRM reporting and dashboards, and how these tools have driven decision-making in your previous roles.
✨Emphasise Change Management Experience
Prepare to talk about your experience leading change management initiatives and user enablement. Share specific examples of how you've gathered feedback and iterated on platforms to improve user experience and adoption.
