At a Glance
- Tasks: Support sales teams by delivering tailored product demos and engaging with diverse customers.
- Company: Join Toka, a leader in cyber and intelligence solutions for national security.
- Benefits: Competitive salary, travel opportunities, and a chance to make a real impact.
- Other info: Dynamic role with frequent travel across Europe and excellent career growth potential.
- Why this job: Be the technical partner that empowers those protecting nations against digital threats.
- Qualifications: 3-6 years in Sales Engineering, strong communication skills, and a knack for simplifying tech.
The predicted salary is between 60000 - 80000 £ per year.
About Toka
Toka provides advanced cyber and intelligence solutions to government, law enforcement, and national security agencies worldwide. Our mission is to empower those who protect their nations with the tools to combat evolving digital threats and safeguard critical infrastructure.
Position Overview
We are looking for a customer-facing Sales Engineer to support our growing European sales team. This role is the technical right hand of our Account Executives across Europe - working closely with sales to drive deals forward through clear messaging, strong demos, and trusted customer engagement. The ideal candidate is based in the United Kingdom, with easy access to major transportation hubs (London, Manchester, or equivalent), and is comfortable operating across multiple countries and cultures throughout Europe.
Key Responsibilities
- Sales Partnership: Act as the technical partner for Account Executives across Europe, support multiple deals across different countries simultaneously, and align technical solutions with customer needs and mission.
- Product Demonstrations (Core Focus): Deliver high-quality, tailored product demos across different markets, adapt messaging to different audiences and cultural contexts, and lead Proofs-of-Concept (POCs) and technical validations.
- Customer Engagement: Engage with both technical and non-technical stakeholders, represent Toka in a professional, credible, and clear manner, and build trust quickly in diverse environments.
- Technical Expertise: Serve as a subject matter expert on Toka’s platform, support RFPs, proposals, and technical discussions, and provide feedback to Product and R&D from the field.
Who You Are
You are comfortable in front of customers - not just explaining technology, but making it clear, relevant, and compelling. You know how to translate complexity into clarity, and how to support sales teams in high-stakes conversations. You are technically strong - but what truly sets you apart is your ability to communicate, demonstrate, and build trust quickly.
Based in the United Kingdom (strong preference for proximity to major airports such as Heathrow or Gatwick). Native-level English speaker; additional European languages are a strong advantage.
Additional European languages (French, German, Dutch, or Nordic languages) - a strong plus.
Background in intelligence, defense, or law enforcement — a significant advantage.
3-6 years of experience in Sales Engineering / Pre-Sales roles. Strong experience in customer-facing technical roles. Proven ability to deliver impactful demos. Excellent communication skills - ability to simplify complex concepts. Ability to work across multiple countries and cultures. Willingness to travel frequently across Europe. Ability to obtain and maintain UK security clearance (SC level or equivalent) - UK nationals strongly preferred. Cybersecurity experience (strong advantage). Familiarity with: Linux / Networking, Cloud environments (AWS / Azure / GCP), Virtualization / containers.
Operational & Intelligence Background (Preferred): Prior experience in intelligence, national security, or defense organizations, familiarity with operational workflows, intelligence cycles, or mission-driven environments, ability to speak the language of the customer — understanding operational needs, not just technical specs and experience working with or selling to government, law enforcement, or defense agencies.
Sales Engineer (Pre-Sales) - UK in London employer: Toka
At Toka, we pride ourselves on being an exceptional employer that values innovation and collaboration. Our dynamic work culture fosters professional growth through continuous learning opportunities and a commitment to empowering our employees to make a meaningful impact in the cybersecurity landscape. Located in the UK, with easy access to major transport hubs, we offer a unique chance to engage with diverse clients across Europe while contributing to national security efforts.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Engineer (Pre-Sales) - UK in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Engineer (Pre-Sales) - UK at Toka, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Toka. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Engineer (Pre-Sales) - UK. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Engineer (Pre-Sales) - UK in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Toka:When writing your cover letter, make sure to tailor your message specifically for Toka. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Toka
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Toka that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Toka that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Toka’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
