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For Companies At a Glance
- Tasks: Support sales teams by delivering compelling product demos and engaging with customers across Europe.
- Company: Join Toka, a leader in advanced cyber and intelligence solutions for national security.
- Benefits: Competitive salary, travel opportunities, and a chance to work in a dynamic, international environment.
- Other info: Work in a diverse, fast-paced setting with excellent career growth potential.
- Why this job: Make a real impact by empowering those who protect nations against digital threats.
- Qualifications: 4-6 years in Sales Engineering, strong communication skills, and a knack for simplifying tech.
The predicted salary is between 60000 - 80000 £ per year.
About Toka
Toka provides advanced cyber and intelligence solutions to government, law enforcement, and national security agencies worldwide. Our mission is to empower those who protect their nations with the tools to combat evolving digital threats and safeguard critical infrastructure.
Position Overview
We are looking for a customer-facing Sales Engineer to support our growing European sales team. This role is the technical right hand of our Account Executives across Europe - working closely with sales to drive deals forward through clear messaging, strong demos, and trusted customer engagement. The ideal candidate is based in the Nordics or the Netherlands, with easy access to major transportation hubs, and is comfortable operating across multiple countries, cultures, and languages.
Who You Are
- You are comfortable in front of customers — not just explaining technology, but making it clear, relevant, and compelling.
- You know how to translate complexity into clarity, and how to support sales teams in high-stakes conversations.
- You are technically strong — but what truly sets you apart is your ability to communicate, demonstrate, and build trust quickly.
Based in Nordics or the Netherlands (strong preference for proximity to major airports)
Fluent in English + at least one local language (Swedish / Norwegian / Dutch – strong advantage)
Additional European languages - a strong plus
4–6 years of experience in Sales Engineering / Pre-Sales roles
Key Responsibilities
- Sales Partnership
- Act as the technical partner for Account Executives across Europe
- Support multiple deals across different countries simultaneously
- Align technical solutions with customer needs and mission
- Product Demonstrations (Core Focus)
- Deliver high-quality, tailored product demos across different markets
- Adapt messaging to different audiences and cultural contexts
- Lead Proof-of-Concepts (POCs) and technical validations
- Customer Engagement
- Engage with both technical and non-technical stakeholders
- Represent Toka in a professional, credible, and clear manner
- Build trust quickly in diverse environments
- Technical Expertise
- Serve as a subject matter expert on Toka’s platform
- Support RFPs, proposals, and technical discussions
- Provide feedback to Product and R&D from the field
What Makes You Stand Out
- You know how to own the room during a demo
- You can shift between countries, languages, and audiences with ease
- You are not just technical — you are a key driver of the sales process
- You make complex technology feel simple, relevant, and actionable
Requirements
- 4-6 years of experience in Sales Engineering / Pre-Sales
- Strong experience in customer-facing technical roles
- Proven ability to deliver impactful demos
- Excellent communication skills - ability to simplify complex concepts
- Ability to work across multiple countries and cultures
- Willingness to travel frequently across Europe
- Ability to obtain and maintain security clearance (country-dependent)
Technical Background
- Cybersecurity experience (strong advantage)
- Familiarity with Linux / Networking
- Cloud environments (AWS / Azure / GCP)
- Virtualization/containers
Sales Engineer (Pre-Sales) – Europe (UK / Netherlands / Sweden) in London employer: Toka
Contact Detail:
Toka Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Engineer (Pre-Sales) – Europe (UK / Netherlands / Sweden) in London
✨Tip Number 1
Get to know the company inside out! Research Toka's mission, values, and recent projects. This way, when you chat with them, you can show that you're not just another candidate but someone who genuinely cares about what they do.
✨Tip Number 2
Practice your demos! Since this role is all about delivering high-quality product demonstrations, make sure you can showcase your technical skills in a way that's engaging and easy to understand. We want to see you shine!
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral. Plus, it shows you're proactive!
✨Tip Number 4
Don’t forget to follow up! After any interviews or meetings, drop a quick thank-you email. It’s a simple way to reinforce your interest and keep you top of mind. We love seeing candidates who are enthusiastic and engaged!
We think you need these skills to ace Sales Engineer (Pre-Sales) – Europe (UK / Netherlands / Sweden) in London
Some tips for your application 🫡
Show Your Technical Skills: Make sure to highlight your technical expertise in your application. We want to see how you can simplify complex concepts and demonstrate your knowledge of cybersecurity, Linux, and cloud environments.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Sales Engineer role. We love seeing how your experience aligns with our mission at Toka.
Engage with Clear Communication: Your ability to communicate clearly is key. Use your application to showcase how you can make technology feel simple and relevant. Remember, we’re looking for someone who can engage both technical and non-technical stakeholders.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Toka
✨Know Your Tech Inside Out
Make sure you have a solid understanding of Toka's platform and the cybersecurity landscape. Brush up on key concepts, especially around Linux, networking, and cloud environments like AWS or Azure. This will help you answer technical questions confidently and demonstrate your expertise.
✨Tailor Your Demos
Practice delivering product demonstrations that are tailored to different audiences. Think about how you can adapt your messaging for both technical and non-technical stakeholders. Show that you can make complex technology feel simple and relevant to their needs.
✨Cultural Awareness is Key
Since this role involves working across multiple countries, be prepared to discuss how you can navigate cultural differences. Familiarise yourself with the local languages and customs of the regions you'll be engaging with, as this will help build trust and rapport with clients.
✨Engage and Build Trust
During the interview, focus on showcasing your ability to engage with customers and build trust quickly. Share examples from your past experiences where you've successfully supported sales teams in high-stakes conversations. Highlight your communication skills and how you simplify complex concepts.